Raj Aggarwal

1 appearance on the record.

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Raj Aggarwal is the co-founder and former CEO of Localytics, a mobile app analytics and marketing platform acquired by Upland Software. He later co-founded Demand Sage and led enterprise Generative AI initiatives at Amazon Web Services.

9statements → 5claims → 0claims resolved → 3.89/5average certainty → 1.33/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Raj argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Raj Aggarwal on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Raj Aggarwal said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Aggarwal says pre-2008 funded mobile startups mistakenly pivoted to ad networks

“The companies that did raise money before then, you know, all had to shoot off into the wrong direction, trying to grow fast, and most of them try to become ad networks.”

Raj Aggarwal Jun 13, 2018 ▶ 3:30 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Insight

Aggarwal: 2015 VC funding oversaturated the mobile analytics market

“And particularly because of the amount of money that went into the space and the amount of money, therefore, that went into sales and marketing we oversaturated the space. And pretty much all of us had to do some level of sort of correction.”

Raj Aggarwal Jun 13, 2018 ▶ 6:32 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Assertion Not checkable as stated

Aggarwal: Localytics average ACV is $50,000 to $100,000

“The average tends to be in that 50,000 to a 100,000 dollar range.”

Raj Aggarwal Jun 13, 2018 ▶ 2:39 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Assertion Not checkable as stated

Aggarwal: Localytics' largest customers pay over $1 million annually

“Our biggest customers are well over a million dollars, and that, that's increased a lot over the past five or six years as we started probably more SMB mid market and really moved up market over the past, particularly over the past three or four years.”

Raj Aggarwal Jun 13, 2018 ▶ 2:47 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Disclosure

Aggarwal: Localytics Eliminated Lower Tiers to Set $10K/Year Minimum Price

“Since then, we've actually, you know, sort of basically disbanded those lower tiers so that the starting point today is about 10,000 dollars a year.”

Raj Aggarwal Jun 13, 2018 ▶ 10:15 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Disclosure

Aggarwal: Localytics Upgraded 25% of Discontinued-Tier Customers at 3-4x Price

“Yeah, now the real numbers are probably closer to 75% we lost, but the 25% that we upgraded, we were able to not just double their price, but, you know, more like triple or quadruple.”

Raj Aggarwal Jun 13, 2018 ▶ 12:14 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Assertion Not checkable as stated

Aggarwal: 40% of Localytics Support Volume Came From Bottom 10% of Revenue

“It was 40% of our support volume was coming from the 10% of revenue, the bottom 10% of revenue.”

Raj Aggarwal Jun 13, 2018 ▶ 12:30 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Assertion Not checkable as stated

Aggarwal details how Localytics expands enterprise accounts up to $500,000

“A typical customer, a large enterprise customer, we may start with them at 50,000. The next year we're at 200,000. Next year we're at 500,000. So, you know, we're well over a hundred percent on, on net retention.”

Raj Aggarwal Jun 13, 2018 ▶ 15:13 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Disclosure

Aggarwal stepped down as Localytics CEO to hand off harder work

“Nowadays since I hired a CEO to take over the harder work, I get like seven.”

Raj Aggarwal Jun 13, 2018 ▶ 16:26 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m

Appearances (1)

Episode	Date	Speaking time
1054 We Cut Our Customer Base In Half But Grew Revenue to $30m	Jun 13, 2018	9m

Raj Aggarwal

The record, in short

How they sound: not measured why? →

Appearances (1)

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