Aggarwal: 2015 VC funding oversaturated the mobile analytics market
Raj Aggarwal · 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m · Jun 13, 2018 · at 6:32
Localytics co-founder Raj Aggarwal reflects on industry-wide overspending by venture-backed analytics startups following the 2015 funding wave.
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“And particularly because of the amount of money that went into the space and the amount of money, therefore, that went into sales and marketing we oversaturated the space. And pretty much all of us had to do some level of sort of correction.”
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