Localytics

9 statements across 1 episodes · 1 bullish · 2 bearish · 1 people on the record · first statement Jun 13, 2018 by Raj Aggarwal · said 17 times in 2 episodes since 2016 · across every show →

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brought up most by Nathan Latka (11), Raj Aggarwal (6)

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Everything said about Localytics, oldest first

Jun 13, 2018 negative
Assertion Not checkable as stated
Aggarwal says pre-2008 funded mobile startups mistakenly pivoted to ad networks
“The companies that did raise money before then, you know, all had to shoot off into the wrong direction, trying to grow fast, and most of them try to become ad networks.”
Raj Aggarwal Jun 13, 2018 ▶ 3:30 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018
Disclosure
Aggarwal: Localytics Upgraded 25% of Discontinued-Tier Customers at 3-4x Price
“Yeah, now the real numbers are probably closer to 75% we lost, but the 25% that we upgraded, we were able to not just double their price, but, you know, more like triple or quadruple.”
Raj Aggarwal Jun 13, 2018 ▶ 12:14 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018
Assertion Not checkable as stated
Aggarwal: Localytics' largest customers pay over $1 million annually
“Our biggest customers are well over a million dollars, and that, that's increased a lot over the past five or six years as we started probably more SMB mid market and really moved up market over the past, particularly over the past three or four years.”
Raj Aggarwal Jun 13, 2018 ▶ 2:47 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018 negative
Insight
Aggarwal: 2015 VC funding oversaturated the mobile analytics market
“And particularly because of the amount of money that went into the space and the amount of money, therefore, that went into sales and marketing we oversaturated the space. And pretty much all of us had to do some level of sort of correction.”
Raj Aggarwal Jun 13, 2018 ▶ 6:32 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018
Assertion Not checkable as stated
Aggarwal: 40% of Localytics Support Volume Came From Bottom 10% of Revenue
“It was 40% of our support volume was coming from the 10% of revenue, the bottom 10% of revenue.”
Raj Aggarwal Jun 13, 2018 ▶ 12:30 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018
Disclosure
Aggarwal: Localytics Eliminated Lower Tiers to Set $10K/Year Minimum Price
“Since then, we've actually, you know, sort of basically disbanded those lower tiers so that the starting point today is about 10,000 dollars a year.”
Raj Aggarwal Jun 13, 2018 ▶ 10:15 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018 neutral
Disclosure
Aggarwal stepped down as Localytics CEO to hand off harder work
“Nowadays since I hired a CEO to take over the harder work, I get like seven.”
Raj Aggarwal Jun 13, 2018 ▶ 16:26 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018
Assertion Not checkable as stated
Aggarwal: Localytics average ACV is $50,000 to $100,000
“The average tends to be in that 50,000 to a 100,000 dollar range.”
Raj Aggarwal Jun 13, 2018 ▶ 2:39 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
Jun 13, 2018 bullish
Assertion Not checkable as stated
Aggarwal details how Localytics expands enterprise accounts up to $500,000
“A typical customer, a large enterprise customer, we may start with them at 50,000. The next year we're at 200,000. Next year we're at 500,000. So, you know, we're well over a hundred percent on, on net retention.”
Raj Aggarwal Jun 13, 2018 ▶ 15:13 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m
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