Aggarwal details how Localytics expands enterprise accounts up to $500,000
Raj Aggarwal · 1054 We Cut Our Customer Base In Half But Grew Revenue to $30m · Jun 13, 2018 · at 15:13
Raj Aggarwal is the co-founder and CEO of mobile analytics platform Localytics, explaining enterprise account expansion metrics to Nathan Latka.
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“A typical customer, a large enterprise customer, we may start with them at 50,000. The next year we're at 200,000. Next year we're at 500,000. So, you know, we're well over a hundred percent on, on net retention.”
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More from Raj Aggarwal
Aggarwal says pre-2008 funded mobile startups mistakenly pivoted to ad networks
“The companies that did raise money before then, you know, all had to shoot off into the wrong direction, trying to grow fast, and most of them try to become ad networks.”
Aggarwal: 2015 VC funding oversaturated the mobile analytics market
“And particularly because of the amount of money that went into the space and the amount of money, therefore, that went into sales and marketing we oversaturated the space. And pretty much all of us had to do some level of sort of correction.”
Aggarwal: Localytics average ACV is $50,000 to $100,000
“The average tends to be in that 50,000 to a 100,000 dollar range.”
Aggarwal: Localytics' largest customers pay over $1 million annually
“Our biggest customers are well over a million dollars, and that, that's increased a lot over the past five or six years as we started probably more SMB mid market and really moved up market over the past, particularly over the past three or four years.”