Localytics
company on 3 shows · 9 statements across 1 episodes · said 25 times in 4 episodes since 2016
Top Founders 17 
20VC 6 
the MAD Podcast 2
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Top Founders 1720VC 6the MAD Podcast 2
2025 8 mentions in 2 episodes 4 per episode
2018 16 mentions in 1 episode
2016 1 mention in 1 episode
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9 statements about Localytics, every show
Aggarwal: Localytics average ACV is $50,000 to $100,000
“The average tends to be in that 50,000 to a 100,000 dollar range.”
Aggarwal: Localytics' largest customers pay over $1 million annually
“Our biggest customers are well over a million dollars, and that, that's increased a lot over the past five or six years as we started probably more SMB mid market and really moved up market over the past, particularly over the past three or four years.”
Aggarwal says pre-2008 funded mobile startups mistakenly pivoted to ad networks
“The companies that did raise money before then, you know, all had to shoot off into the wrong direction, trying to grow fast, and most of them try to become ad networks.”
Aggarwal: 2015 VC funding oversaturated the mobile analytics market
“And particularly because of the amount of money that went into the space and the amount of money, therefore, that went into sales and marketing we oversaturated the space. And pretty much all of us had to do some level of sort of correction.”
Aggarwal: Localytics Eliminated Lower Tiers to Set $10K/Year Minimum Price
“Since then, we've actually, you know, sort of basically disbanded those lower tiers so that the starting point today is about 10,000 dollars a year.”
Aggarwal: Localytics Upgraded 25% of Discontinued-Tier Customers at 3-4x Price
“Yeah, now the real numbers are probably closer to 75% we lost, but the 25% that we upgraded, we were able to not just double their price, but, you know, more like triple or quadruple.”
Aggarwal: 40% of Localytics Support Volume Came From Bottom 10% of Revenue
“It was 40% of our support volume was coming from the 10% of revenue, the bottom 10% of revenue.”
Aggarwal details how Localytics expands enterprise accounts up to $500,000
“A typical customer, a large enterprise customer, we may start with them at 50,000. The next year we're at 200,000. Next year we're at 500,000. So, you know, we're well over a hundred percent on, on net retention.”