YouTube

“But we want to use YouTube, we want to piggyback off of YouTube as a marketing channel the same way we did with my video, so we'll take really compelling 100 day challenges, and we will turn it into a viral video, put it up on YouTube, and say, made with 100.”

“Well, I guess our test for it is my video, which has three million views and was shared widely.”

“Really, YouTube, you know, it's like the number one or two category after, like, tech unboxing, or unboxing of other things, which I didn't know.”

“I think people make the mistake of thinking marketers love this dream of repurposing. I'm gonna repurpose it on every platform, and it's like, actually, no, because what you do, what works on YouTube, what works on SoundCloud, what works on Twitter, what works…”

“Yeah, you'll get annihilated in the algorithm for that. They punish you severely for that.”

“Even though you had a CS degree, a lot of developers said they actually learned a lot from YouTube over books or sites like HackerRank.”

“In 20 11, when you wrote that post, the fact is that most schools were not connected with reasonable internet access. Today, almost all of them in the United States are Connected with, you know, enough bandwidth for more than one person could run YouTube at th…”

“So YouTube's different, because Google's not great at really understanding what the video's about. So by giving more information, and it could be a transcription, It's, ah, those keywords that you put in, you're giving a better indication of what the video is …”

“We're seeing a lot more gaming of the algorithms as well, and more of these kind of sophisticated techniques. So not just liking and sharing, but using specific keywords to get content trending, to try to get things at the top of Google's search algorithm, try…”

“I think like, when you get to a certain place in this creative world, there's no longer like a, an article you can go read to figure out how to do something. Like when you're starting YouTube, you can figure out like, what's the best DSLR for a thousand bucks,…”

“I'm still at a point where like the YouTube ads are probably 40, 40 to 50%. The, I don't do a whole lot of sponsored stuff. If I did, that number would be much higher, but I think right now sponsored stuff is probably about 20%. So, 4020, and then affiliate st…”

“I can also separate the comments section into kind of three categories. Hour one of upload, which is, like, useless. It's mainly just people saying either first or reacting to the title and thumbnail and not actually watching the video, or just, like, getting …”

“And if it's 95% there and it's done, that's better than 99% there and still working on it.”

“No, I get asked that a lot about like, you know, can I point to a certain video or date or month or something? Like what happened to go from like nothing to where it is now? But it's, I've, I, from to this day, I look back and it's mainly just like a, you can …”

“A lot of the time I'm spending on anything is not necessarily on creating content. It's about, it's on like, Essentially management tasks and not like the IC work. And I do draw a lot of parallels between like making videos and software engineering. Cause to m…”

“Like, I'm actually only talking about that information so that, like, someone will watch me, like, try to be funny.”

“My YouTube had gone from a thing that like I could just like take a month off if I really needed to something where like I had like 300 or 400,000 subscribers, not overnight, but like over a month.”

“It's something that I've observed happening to a bunch of other channels where it almost feels like a storm. In terms of, if you look at the analytics, it's like, oh, you're suddenly gaining thousands of subscribers a day. And then that, that, that's not happe…”

“Negativity is just like an attention grabber, but a lot of people do, when you frame something like that, do walk away with a negative perception or the wrong perception.”

“The effort that you put in doesn't You know, it doesn't mean anything for the quality. It doesn't mean anything for how it will be received.”

“But if you're someone that has, let's say, 10,000 fans that find you completely irreplaceable and wouldn't want to go on living without you because you're the most amazing thing in their life, but there's only 10,000 of them, you're never going to make money o…”

“It's really brittle to kind of put all your eggs into one platform basket. Because like, who knows what's going to happen with YouTube in two years, it might not be a thing or like something changes.”

“It's definitely been at the detriment of, like, the growth of my YouTube channel and everything like that”

“I've just been trying to find many legs to, or all these different legs to stand on business wise. And a part of that is like, I give a lot of talks and like that, which is, has been great. And that's kind of standalone. I mean, YouTube helps support that. Lik…”

“The first project I had that kind of went viral was the toothbrush helmet, which is a skateboard helmet, has a robot arm, and the forehead kind of like a unicorn horn. And a toothbrush at the end of it, and it brushes my teeth. Yeah. And that was the first, li…”

“Part of that was never committing to an uploading schedule, which a lot of YouTubers have, where it's like, I make videos every week, or every two weeks, or every day, and I was like, no, I don't want to put myself in that position, because, like, who knows, l…”

“Like that my YouTube channel is more like a journal of personal interest than a specific topic, because then you can like, how are you going to run out of things then? Like anything that you're interested in, you can make content about.”

“Like if you could work, if you're in a field where you could work 24 hours a day and still not get done, that means you could just as well work eight hours a day and just get a little bit less done, but have a good life on the side.”

“And so the problem is, is that you're not only competing with other players in your market, you're competing against the platform you're on. If this is a significant revenue opportunity for the platform you're on, they have every incentive to either buy you or…”

“YouTube is not never going to be a high margin business because number one, they don't serve ads on subscription like users. And number two, like they have to pay the creators, they have to pay the media partners. So it's never going to be as high margins as s…”

“At the time when Dollar Shave Club launched, and the founder, Michael Dubin, had that incredible video, that was new. YouTube didn't, I mean, YouTube was big, but it didn't have that many marketing videos, and there weren't that many places to distribute it be…”

“Alternatively, maybe we look at data from YouTube, which has also a massive data source and many videos of humans doing tasks that can be useful for training robots. But at the same time, we don't learn how to write by watching other people write, and we don't…”