Cheng: GiveItOneHundred plans to turn user challenges into viral YouTube videos
Karen X. Cheng · Office Hours at Startup School 2013 with Paul Graham and Sam Altman · Y Combinator · Oct 26, 2013 · at 13:44
Karen X. Cheng, co-founder of GiveItOneHundred, explains her growth and marketing distribution strategy to Paul Graham and Sam Altman at Startup School 2013.
0:00 / 0:13exact quote · 13.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“But we want to use YouTube, we want to piggyback off of YouTube as a marketing channel the same way we did with my video, so we'll take really compelling 100 day challenges, and we will turn it into a viral video, put it up on YouTube, and say, made with 100.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Karen X. Cheng
Cheng: GiveItOneHundred eliminated photo support because videos were more interesting
“We started off as a photo and video site, but then we cut out videos, we cut out photos because the videos were more interesting.”
Cheng: GiveItOneHundred has an invite-only beta of 50 people
“We have invite-only beta of 50 people”