Brownlee breaks down the three categories of YouTube video comments
Marques Brownlee · Marques Brownlee on Building an Audience and Other Advice for Creators · Y Combinator · Mar 21, 2019 · at 37:34
Marques Brownlee explains how he categorizes and extracts value from YouTube comments across different viewing stages.
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“I can also separate the comments section into kind of three categories. Hour one of upload, which is, like, useless. It's mainly just people saying either first or reacting to the title and thumbnail and not actually watching the video, or just, like, getting something in to hopefully get a response. Like, the first hour's not really very useful. Then there's like, hour two through 24, which is like, people watching the video and being somewhat thoughtful before leaving what I'd consider a useful comment. And then there's people who are finding it in search. So this is no longer subscribers, this is people who, ah, were looking for something about this device found this video, clicked it hoping for something, and left a comment based on what they watched. Those are the most useful comments.”
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