The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 15,480 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 52 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Zeb Evans self-funded ClickUp via personal convertible note at $5M cap
“If you are a second time founder, which Zeb had already made money on the first agency customers, he was his first investor in ClickUp and he wrote himself on a convertible note, a million dollar check into the business. At a three or five million dollar cap.”
Nathan Latka Nov 4, 2022 ▶ 17:44 How Clickup Bootstrapped to $25m, Then Decided to Go All In and Raise $530m to Take on Giants
Assertion Not checkable as stated
Oates: $40 DIY booth yields 800 leads versus 300 for $70k setups
“So I pay 40 dollars to bring my booth. These other suckers are paying 70 grand to have their booth made. And guess what? I get 800 leads per trade show, And they're getting 300 because it's not about the show. It's about the hustle.”
Zach Oates Nov 2, 2022 ▶ 14:19 Unlocking B2B Influencer Marketing: How I used $20k to get over $1M in ARR
Assertion Not checkable as stated
EstateSpace converted $4.3M in family debt into 8.5% equity tax-free
“We converted 4.3 million dollars of debt into eight and a half percent equity. Because Ron is my father and I'm his son the IRS saw that this could have just been simply a contribution.”
Jonathan Fishbeck Oct 30, 2022 ▶ 9:32 How we bootstrapped to $1m in ARR using services, now high multiple SaaS
Assertion Not checkable as stated
Cotton: Tenfold allowed laid-off employees to keep their equity
“One of the things that we did is we made sure everyone kept their equity so that they felt like they still had a piece of something, that they still had to share for the work that they had done to get us to where we were, and actually many of those people Actu…”
Jeff Cotton Oct 19, 2022 ▶ 8:11 How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit
Assertion Not checkable as stated
Cotton: Tenfold cut headcount from 200 to 29 at $5M ARR
“So the company was about 200 people before I joined. I took it to 29, and that was at five million in revenue. We went down to 29 people, and it was probably 80% of the 29 that were left were developers”
Jeff Cotton Oct 19, 2022 ▶ 8:42 How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit
Assertion Not checkable as stated
Cotton: Tenfold recapitalized to expand the employee equity pool to 50%
“We also were successful at getting 50% of the company back in the hands of the employees. You can imagine raising three rounds of capital now with the types of valuations that we had taken a lot of dilution on, and we were probably down around 15% was what emp…”
Jeff Cotton Oct 19, 2022 ▶ 24:01 How Tenfold went from $5m ARR, Burning $1m per Month to 100% YoY Growth and a big exit
Assertion Not checkable as stated
Arrigoni: Bee converts an exceptional 15% of website visits into signups
“So today we convert 15% of every site visit into a Bepo signup”
Massimo Arrigoni Oct 16, 2022 ▶ 18:59 Team Retreat Playbook: Why We Spend $2,500 per head for our SaaS team retreats
Assertion Not checkable as stated
Bee saw a 2,250% increase in builder workflow conversion
“When we switched to this there was a 2250% increase In the conversion of people that were in the builder and went to the next page.”
Massimo Arrigoni Oct 16, 2022 ▶ 20:17 Team Retreat Playbook: Why We Spend $2,500 per head for our SaaS team retreats
Assertion Not checkable as stated
Pokros: Verblio developers are Latin American contractors at 20% to 25% cost
“All of our developers, our individual contractors are out of Latin America that are maybe a quarter, maybe two, 20% of the cost work with our team full time.”
Steve Pockross Oct 14, 2022 ▶ 4:56 How to build an A+ team to drive 700% growth on a shoestring budget
Assertion Not checkable as stated
Miller: Acquired competitor Variato for $3.5M after initial $19M valuation
“We started a negotiation where we were going to pay them. Nineteen million dollars on it. Then they were doing twelve million of revenue. But by the time we close the deal, they were on a Eight million dollar run rate, and they had run out of money, and they c…”
Brad Miller Oct 13, 2022 ▶ 10:20 Masters of Debt: How to buy a $5m SaaS Company Using Debt, Grow to $20m, Then Flip for a Huge Gain
Assertion Not checkable as stated
Miller: Investors injected another $3M into Awareness Technologies
“The VC has put in another three million bucks to fund, so it's not only not making six, they're actually losing money”
Brad Miller Oct 13, 2022 ▶ 21:05 Masters of Debt: How to buy a $5m SaaS Company Using Debt, Grow to $20m, Then Flip for a Huge Gain
Assertion Not checkable as stated
Prados: VC software valuation multiples max out at around 7x revenue
“Like the economy right now, everybody's puckering up. It's like seven times revenue is, is where they want to kind of max out at.”
Matt Prados Oct 12, 2022 ▶ 12:22 $100m Deck Builder: Bootstrapped to $100M Valuation
Assertion Not checkable as stated
Limelight dropped 400 of 405 customers to focus on enterprise carriers
“We had 405 customers, 400 the broker channel and five in the carrier. So we cut off completely the broker channel, which was really scary and got rid of 400 customers. We were left with five.”
Jason Andrew Oct 10, 2022 ▶ 12:37 How we pivoted our way to a near hundred million dollar exit
Assertion Not checkable as stated
Yunus: vFairs reached $30M ARR with no outbound sales team
“Over the next 20 minutes, ah, I will walk you through how we have took Vfares from zero million dollars in revenue to thirty million dollars in revenue without hiring any outbound sales team.”
Muhammad Younas Oct 7, 2022 ▶ 1:33 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Assertion Not checkable as stated
Yunus: vFairs generates a 25% to 50% profit margin
“So, you know, all of this revenue, at least 25% to 50% just goes back in profit.”
Muhammad Younas Oct 7, 2022 ▶ 3:19 Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team
Assertion Not checkable as stated
Craig Fuller: 70% of FreightWaves' SaaS deals originate from its media
“70% of our deals that come into our into our enterprise SaaS business are closed because those companies read about the data on our own media business.”
Craig Fuller Oct 6, 2022 ▶ 11:06 How FreightWaves used their $20m Media Business to build a $20m ARR SaaS with Zero CAC
Assertion Not checkable as stated
Boscovic: Flatfile automates 97% of data exchange decisions
“So fast forward three years now with the billions of decisions we've observed across our customers, we can automate 97% of the decisions in the data exchange process.”
David Boscovic Sep 30, 2022 ▶ 12:40 How Flatfile Built $100m+ WarChest to Create Data Onboarding Category, Hit $6m ARR
Assertion Not checkable as stated
Nathan Latka estimates the US flooring ERP market caps at 50,000 seats
“Cause this just feels like to me, like there's only 500 potential clients in the U S you know, they only have a maximum of a hundred seats of pops. There's only 50,000 seats.”
Nathan Latka Sep 2, 2022 ▶ 13:30 Flooring engineers builds tool for himself, breaks $11k MRR as 1 person team
Assertion Not checkable as stated
Latka: Fast-growing startups cannot get 10x multiples in late 2022
“I'm seeing fast growth companies today, not be able to get 10 X multiples like they used to eight months ago.”
Nathan Latka Aug 28, 2022 ▶ 22:10 HealthTech Hits $1.4m ARR in 12 months with genius medicare reimbursement model
Assertion Not checkable as stated
Lemkin: Half of SaaStr ticket revenue comes in the final 60 days
“Half of all the revenue comes the last 60 days, but we market it 12 months a year.”
Jason Lemkin Aug 25, 2022 ▶ 17:31 How much revenue do Jason and SaaStr make?
Assertion Not checkable as stated
Lemkin: SaaStr Lost $10M in March 2020 Due to Venue Booking Blunder
“So we lost the dates. So that was supposed to be February, 2020, which we would have pulled off, but because it was March, we lost ten million dollars because of the issues in March of 20, 20. That was a ten million dollar mistake from a lie.”
Jason Lemkin Aug 25, 2022 ▶ 32:07 How much revenue do Jason and SaaStr make?
Assertion Not checkable as stated
Jacoby: 80% to 90% of our booked meetings come from cold calls
“I will tell you this today, Nathan, 80 to 90% of the results meeting the leads that the meetings that we book are human being picking up a telephone, speaking to another human being and booking that meeting.”
Andrew Jacoby Aug 19, 2022 ▶ 11:14 You should hire him to be your SDR. He's crushing it for 45 B2B SaaS founders already.
Assertion Not checkable as stated
Morentis: Surefire Local quadrupled its valuation after raising venture debt
“I, you know, quadrupled the valuation of my company for my investors and me, you know, so is it expensive?”
Chris Marentis Aug 16, 2022 ▶ 12:46 Just $10m raised to hit $30m in ARR, how the king of capital efficiency did it
Assertion Partly supported
Bpifrance startup loans only require repayment if the company succeeds
“It's basically, you need to pay back if you succeed. And for any fundraising, you can actually like get more debt, but if you fail, you don't need to pay back.”
Pierre Touzeau Aug 7, 2022 ▶ 18:38 They Used ProductHunt to Make $60,000 for their New SaaS, 6,000 signups
Assertion Not publicly verifiable
Evotix faced an $11M lawsuit from its largest customer upon acquisition
“Well, we were being sued for eleven million dollars by our largest customer.”
Matt Elson Aug 1, 2022 ▶ 7:43 How he acquired a SaaS startup for $1 (now $14m in revenue, not a typo)
Assertion Not checkable as stated
Coxell: Data Anchor has achieved zero churn to date
“I'm also proudly stating that we have zero turn thus far.”
Emery Coxell Jul 5, 2022 ▶ 13:18 Professor launches new Security SaaS, Breaks $30k MRR Fast
Assertion Not checkable as stated
Avarell: Ember operates near breakeven with almost zero cash burn
“I can tell you, we operate pretty close to a breakeven. Like we've not burned hardly any cash. Most of the cash that we put on the balance sheet is to buy inventory.”
Kurt Avarell Jun 30, 2022 ▶ 12:07 Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation
Assertion Supported
VideaHealth's AI Algorithm Reduces Missed Cavities by 43%
“In our clinical study, we have shown that we reduced the missed cavities by 43%, which is huge, right? But at the same time, we reduced the errors by 15%.”
Florian Hill Jun 16, 2022 ▶ 5:37 How he Raised $20m+ to turn his College Thesis on Dental Data into a SaaS Company
Assertion Supported
Liu: Magic Eden became world's second-largest NFT marketplace in seven months
“We started magic Eden seven months ago in that time we've become the second largest NFT marketplace in the world.”
Jack Liu May 30, 2022 ▶ 1:27 They sold $400m in NFT's last month, made $8m, broke $200m valuation during Series A
Assertion Partly supported
Liu: Magic Eden Reached $1B Cumulative GMV in 4–5 Months
“And we're the fastest marketplace to reach cumulatively a billion dollars in GMB traded. So we did that in around four or five months.”
Jack Liu May 30, 2022 ▶ 1:44 They sold $400m in NFT's last month, made $8m, broke $200m valuation during Series A
Assertion Not checkable as stated
Hyman: Sapia.ai costs $20 per hire compared to $1,500 for RPOs
“So if you're using an agency, I don't know what it's like in the U S but in Australia, you know, you might be paying 1502 thousand per hire for an RPO. You know, you're paying 20 bucks per hire with our technology.”
Barb Hyman May 28, 2022 ▶ 6:44 She Hit $6m Bootstrapped for HR Tool, Will Place 200,000 Candidates This Year
Assertion Not checkable as stated
DiscoverOrg expanded RainKing's profit from $10M to $35M in three months
“We made this acquisition of a company that was doing forty million dollars in revenue and ten million dollars of profitability. We acquired the business, and then three months later, it was doing forty-five million and thirty-five million dollars of profitabil…”
Henry Schuck May 2, 2022 ▶ 19:42 Henry Schuck turned down $40m for 70% when he was 24
Assertion Not checkable as stated
Abbott: 90 achieves sub-1% annualized churn when fully adopted
“If you use our system and you cascade it all the way down so everybody in your company is using our tools, including the feedback tool, our churn rate, annualized, is less than one percent.”
Mark Abbott Apr 28, 2022 ▶ 8:09 He Used Community to Hit $7m Revenue, VC's chased him
Assertion Not checkable as stated
Al-Sheikh: Local on-device processing cuts ML production timelines by a year
“We're really taking it to a whole new, you know, level by doing all the processing on devices. And that basically eliminates a year from the timeline of production for companies.”
Rima Al-Sheikh Apr 19, 2022 ▶ 6:00 She Fled the Syrian War Then Raised $1m, Fraud AI Tool now Worth $10m
Assertion Not checkable as stated
Latka: Series A SaaS startups are seeing 25x to 40x revenue multiples
“Most people in their series A right now are seeing between like a 25 and 40 X multiple. If they can convince the market that they are truly a SaaS movement”
Nathan Latka Apr 15, 2022 ▶ 19:25 5000 Building Owners Manage Jobs Using This Vendor Management Tool
Assertion Not checkable as stated
Kannan: Security breach erased sales pipeline, stalling $400M revenue target
“We missed it because we had a, you know, security breach. So, you know, we have, we had to like pause and you know, our sales pipeline essentially vanished. So it took about a year to recover.”
PV Kannan Mar 24, 2022 ▶ 7:14 Latka IPO Watch: 24.7 About to File? A look back
Assertion Not checkable as stated
Bendov: Gong has a Net Promoter Score of 72
“Our net promoter score is, is seven to two right now.”
Amit Bendov Mar 22, 2022 ▶ 7:15 Look Back: Is Gong looking to IPO?
Assertion Not checkable as stated
Bendov: Gong maintains over 150% net dollar retention
“So our NDR is almost always, like, even these days, moreover, like, a 150%.”
Amit Bendov Mar 22, 2022 ▶ 8:04 Look Back: Is Gong looking to IPO?
Assertion Not checkable as stated
Medina: Outreach leads sales engagement market in accounts and revenue
“So we know by the numbers that we are the one that with the most accounts and the most money.”
Manny Medina Mar 21, 2022 ▶ 1:44 Look Back: Can Outreach beat Vista Backed Salesloft?
Assertion Not checkable as stated
Porter: Salesloft invented the sales engagement software marketplace
“We really invented this sales engagement marketplace, and what that means is companies come to codify their go-to marketplace.”
Kyle Porter Mar 20, 2022 ▶ 1:41 Look Back at $100m Salesloft Before Vista Deal
Assertion Not checkable as stated
Porter: We killed a $7M data product 18 months in to pivot
“Had a data product that went from zero to seven million in about 18 months that I canceled and completely changed the business on.”
Kyle Porter Mar 20, 2022 ▶ 4:10 Look Back at $100m Salesloft Before Vista Deal
Assertion Not checkable as stated
LaCivita: Play cohorts see 80% to 85% retention at week seven
“So we have cohorts emerging in terms of retained users at five, six, seven weeks that are 80, 85% retained, right?”
Dan LaCivita Mar 14, 2022 ▶ 13:16 Can they convert 11k Designer Installs to Revenue, $40m+ Valuation?
Assertion Contradicted
Stripe pays $350k for mid-range software engineers in Ireland
“I mean, I see on these boards on Reddit that Stripe are paying 350 K for mid-range engineers. I mean, that's madness in Ireland.”
Luke Feeney Mar 8, 2022 ▶ 14:53 This Developer Tool Doubled To $240k ARR And Raised at a $14m Post Money Valuation
Assertion Not checkable as stated
Darbyshire: SmartSuite reached 400 paying accounts in first four weeks
“We have about 400 accounts that are on the platform in the last four weeks.”
Jon Darbyshire Mar 6, 2022 ▶ 3:40 Fastest Growing Ever? How He Went From $0 to $1.2m in 4 Weeks
Assertion Not checkable as stated
Falk: Hacker News drove 2x to 3x more users than Product Hunt
“Fig was at the top of hack and use basically all day. Like it was a really long day for my co-founder and me, but that got us, I would say double if not triple the number of users from hack and use as opposed to product time.”
Brendan Falk Mar 1, 2022 ▶ 13:59 DevOps Tool Fig Raised $2.2m in 2020, Now Approaching 100k MAU's, Whats Next?
Assertion Supported
Jackson: Braintrust has a fixed, dilution-proof 250M token supply cap
“It's locked into our smart contract that we have a fixed supply, two hundred fifty million tokens, which is interesting, right? Because you can never be diluted, right? It's dilution proof.”
Adam Jackson Feb 27, 2022 ▶ 16:29 He Converted SaaS to Blockchain, Now $230m Market Cap to Kill Fiverr
Assertion Supported
Jackson: Braintrust fee converter buys BTRST on open market with enterprise fees
“Last week, there was a community protocol upgrade where the community basically said, hey, that 10% fee collected from clients in cash needs to be paid in brain trust token. The community developed a new smart contract called the fee converter, which takes US …”
Adam Jackson Feb 27, 2022 ▶ 21:15 He Converted SaaS to Blockchain, Now $230m Market Cap to Kill Fiverr
Assertion Not checkable as stated
Stepanovich: Gruntify does not lose any clients once acquired
“Our we literally don't lose any clients. Once we win them, they stick with us.”
Igor Stepanovich Feb 24, 2022 ▶ 13:03 Bootstrapped to $3m, Now Raising to Grow Field Operations Management SaaS
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