Craig Fuller: 70% of FreightWaves' SaaS deals originate from its media
Craig Fuller · How FreightWaves used their $20m Media Business to build a $20m ARR SaaS with Zero CAC · Oct 6, 2022 · at 11:06
This episode carries Craig Fuller's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
FreightWaves CEO Craig Fuller describes how the company's media division acts as the primary acquisition engine for its enterprise data business.
0:00 / 0:13exact quote · 13.3s
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“70% of our deals that come into our into our enterprise SaaS business are closed because those companies read about the data on our own media business.”
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