The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 19 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Salesforce churns 3% to 9% of annual revenue, estimates John Lee
“Salesforce is churning anywhere from three to nine percent of the revenue a year on a twelve billion dollar business.”
John Lee Nov 25, 2018 ▶ 17:50 1219 Will Prosperworks and it's 10,000 Paying Customers Win CRM Wars?
Assertion Supported
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, a three hundred sixty million dollar exit to Salesforce.”
Godard Abel Jul 8, 2021 ▶ 2:59 Today G2 Is Worth $1b. What happened 24 months ago?
Assertion Supported
Wise: Salesforce lacks enterprise paid media infrastructure
“Well, and the other part of Salesforce, they have, you know, they have CRM you know, they have existing users through social, so it's paid, owned, and earned. They have owned and earned. They don't have paid.”
Bill Wise Dec 4, 2017 ▶ 25:20 863 AdTech: $720m Valuation, The 50+ Year Unicorn Processing $160 Billion in Spend
Assertion Supported
Salesforce acquired Badger Mapping's primary competitor for roughly $250 million
“I've always got my eye on, on, on Mark Benioff. Cause he bought my biggest competitor for. Two hundred and fifty million bucks or so.”
Steve Benson Nov 25, 2022 ▶ 16:14 Bootstrapper hits $5m ARR using $2m in debt, keeps all his equity
Assertion Supported
Superset venture partners served as Habu's CTO and board chairman
“So the sort of the CTO who actually was the CTO of Salesforce's marketing cloud and CTO of my last company, he was the CTO of Habu for two years. The other super set partner is actually chairman of our board.”
Matt Kilmartin Sep 20, 2022 ▶ 15:38 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS
Assertion Supported
Half of SteelBrick's 200 employees were Godard Abel's former BigMachines staff.
“I think of the 200 people we had when Salesforce acquired us, over a hundred were with us at Big Machines, and they were totally dialed in.”
Godard Abel Apr 29, 2022 ▶ 24:47 This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how
Assertion Supported
Stage 2 Capital LPs include 250 top go-to-market executives
“What's unique about the stage two capital is that all the people have all the LPs are literally 250 of the sort of biggest go to market leaders in the world. You have literally invested and created this kind of fund that we have access now to people like the p…”
Paul Fifield Sep 21, 2021 ▶ 6:30 SalesImpact In Talks to Raise $6m at $80m Valuation as they pass $4.5m Run Rate For Their Sales Coaching Platform
Assertion Supported
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, three hundred sixty million dollar exit to Salesforce. Really it was better because we got stock, which has since doubled.”
Godard Abel Dec 4, 2020 ▶ 3:40 G2 Hits $50m in ARR (+$20m), and $450m Valuation
Assertion Supported
Streamdata.io signed a distribution partnership with Salesforce on AppExchange
“We just signed an agreement with Salesforce. They're gonna distribute us in the AppExchange.”
Eric Horesnyi Dec 24, 2019 ▶ 8:23 1613 Can He Build a $100M Company Selling $100k ACV Plans to So Few Customers?
Assertion Supported
Prince: Cloudflare reached $50M in revenue within four and a half years
“The metric I remember is that we went from zero to fifty million dollars in, I think, four and a half years, which puts us in some pretty, pretty amazing company with companies like Salesforce and Workday and others.”
Matthew Prince Mar 17, 2019 ▶ 6:35 1331 How CloudFlare Broke $100m in ARR Securing The Internet, No $2.5B Amazon Acquisition
Assertion Supported
Têtu: Coveo powers Salesforce AppExchange and embeds in Adobe Photoshop
“We power the AppExchange you know, at Salesforce, and you know we're embedded within Adobe Photoshop, and you know, we power a lot of the self-service sites of a lot of the software companies.”
Louis Têtu Oct 2, 2018 ▶ 9:05 1165 Coveo CEO: "We'll pass $100m ARR imminently" on $150m raised for AI powered search
Assertion Supported
Cabrera: Salesforce was Xactly's first customer and an early investor
“They were an investor in the company early. If you read my book on Amazon game, the plan, you can read how they were really the people that caused me to leave my previous company to start this company. And Salesforce was our very first customer and is today ou…”
Chris Cabrera Sep 9, 2018 ▶ 20:05 1142 Why went public, then sold to Vista for $564m on $100m in ARR
Assertion Supported
Salesforce AppExchange launched before the Apple App Store
“And I think what was really exciting is it was before the Apple ice store and the Apple iPhone store.”
Sati Hillyer Jul 17, 2018 ▶ 1:57 1088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY
Assertion Supported
Fulkerson: MindTouch counts Salesforce, McKinsey, Whirlpool, and Docker as customers
“Our customers will range from Accenture, McKinsey, Whirlpool, KitchenAid, Amana, Maytag Remington, ElectroLox Fisher & Paykel. So a lot of consumer brands, a lot of software companies. So most of the software unicorns, Zora, Domo, Docker they use MindTouch as …”
Aaron Fulkerson Mar 28, 2018 ▶ 2:27 977 How Mindtouch Landed $1m+ Customers, $7m ARR Bootstrapped, Now $20m+
Assertion Supported
Fuller: PandaDoc closed partnerships with HubSpot, Oracle, and Salesforce
“We've built and close partnerships with companies as large as HubSpot Oracle Salesforce where basically our product is in front of their customers and they're kind of, Power resellers, so to speak.”
Jared Fuller Mar 7, 2016 ▶ 15:02 How To Grow a $10 Million Annual Recurring Revenue SaaS Business Jared Fuller Episode 193
Assertion Supported
Crystal has not raised capital since a January 2018 Salesforce round
“We've not raised since January, 2018. That was the last round that Salesforce put in.”
Drew D'Agostino Aug 5, 2022 ▶ 12:51 How He increased ARPU from $50/mo to $800/mo with one simple change
Assertion Supported
Walker: Dialpad acquired Salesforce-backed TalkIQ around 2018
“Yeah, so we acquired this company called Talk IQ about two years ago. They were funded by Salesforce and a couple other great VCs.”
Craig Walker Jul 5, 2020 ▶ 3:56 Dialpad CEO "We'll break $100m in 2020, comfortable burning $1m/mo, $45m in bank"
Assertion Supported
Muscat Acquires Customer Volume as a Salesforce AppExchange OEM Partner
“We do get, we are an OEM partner of Salesforce, so you can find Muscat on the Salesforce AppExchange, and we get a lot of customers from there, but I would say”
Oscar Nelson Nov 5, 2017 ▶ 10:56 834: SaaS: He Hit 5x YoY Revenue Growth in Performance Marketing Space
Assertion Supported
Latka: Cirrus Insight is Salesforce AppExchange's second-highest rated sales app
“Cirrus insight is the second highest rated sales application of all time on the Salesforce app exchange.”
Nathan Latka Apr 4, 2016 ▶ 1:24 Cirrus Insight Is Doing $640k in MRR (Dec 2015) With Much Bigger Plans EP 226
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.