The Ledger
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Salesforce churns 3% to 9% of annual revenue, estimates John Lee
“Salesforce is churning anywhere from three to nine percent of the revenue a year on a twelve billion dollar business.”
Collin: 100% of acquired email startups get shut down
“But also a hundred percent of those companies who have been acquired shut down.”
Eyal says Salesforce acquired API startup GoInstant for approximately $75 million
“A friend of mine, Jevin McDonald sold GoInstant for around seventy-five million dollars to Salesforce. SaaS-based model and you know, actually it was kind of a, it was kind of an API play, but it's still SaaS-based model. And they only had one customer, but ye…”
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, a three hundred sixty million dollar exit to Salesforce.”
Salesforce protects 80%+ gross margins by outsourcing professional services
“They do very little professional services in-house, which is why their gross margin is above 80%.”
Klein: Average CRM customer lifetime across the industry is roughly 28 months
“The average customer lifetime in the CRM business is about 28 months, believe it or not.”
Wise: Salesforce lacks enterprise paid media infrastructure
“Well, and the other part of Salesforce, they have, you know, they have CRM you know, they have existing users through social, so it's paid, owned, and earned. They have owned and earned. They don't have paid.”
Salesforce cut sales and marketing to 36% of revenue under investor pressure
“Their sales and marketing expense to revenue four months ago, 46%, with a 17% growth. So now they're at 36%. Why? Because investors said your sales and marketing expenses are way too high.”
Salesforce acquired Badger Mapping's primary competitor for roughly $250 million
“I've always got my eye on, on, on Mark Benioff. Cause he bought my biggest competitor for. Two hundred and fifty million bucks or so.”
Superset venture partners served as Habu's CTO and board chairman
“So the sort of the CTO who actually was the CTO of Salesforce's marketing cloud and CTO of my last company, he was the CTO of Habu for two years. The other super set partner is actually chairman of our board.”
Half of SteelBrick's 200 employees were Godard Abel's former BigMachines staff.
“I think of the 200 people we had when Salesforce acquired us, over a hundred were with us at Big Machines, and they were totally dialed in.”
Stage 2 Capital LPs include 250 top go-to-market executives
“What's unique about the stage two capital is that all the people have all the LPs are literally 250 of the sort of biggest go to market leaders in the world. You have literally invested and created this kind of fund that we have access now to people like the p…”
Abel: SteelBrick reached a $360M exit to Salesforce in seven quarters
“Because there in seven quarters, we achieved, you know, three hundred sixty million dollar exit to Salesforce. Really it was better because we got stock, which has since doubled.”
Eitzen: TED, Salesforce, and St. Jude's Use SnapBar's Virtual Booth
“Ted used us for their, as they pivoted to a virtual you know, Salesforce is a big client doing events around the world for their teams. We did a really huge event for St. Jude's prom, a virtual prom that they did a few months ago.”
Streamdata.io signed a distribution partnership with Salesforce on AppExchange
“We just signed an agreement with Salesforce. They're gonna distribute us in the AppExchange.”
Prince: Cloudflare reached $50M in revenue within four and a half years
“The metric I remember is that we went from zero to fifty million dollars in, I think, four and a half years, which puts us in some pretty, pretty amazing company with companies like Salesforce and Workday and others.”
Têtu: Coveo powers Salesforce AppExchange and embeds in Adobe Photoshop
“We power the AppExchange you know, at Salesforce, and you know we're embedded within Adobe Photoshop, and you know, we power a lot of the self-service sites of a lot of the software companies.”
Cabrera: Salesforce was Xactly's first customer and an early investor
“They were an investor in the company early. If you read my book on Amazon game, the plan, you can read how they were really the people that caused me to leave my previous company to start this company. And Salesforce was our very first customer and is today ou…”
Salesforce AppExchange launched before the Apple App Store
“And I think what was really exciting is it was before the Apple ice store and the Apple iPhone store.”
Fulkerson: MindTouch counts Salesforce, McKinsey, Whirlpool, and Docker as customers
“Our customers will range from Accenture, McKinsey, Whirlpool, KitchenAid, Amana, Maytag Remington, ElectroLox Fisher & Paykel. So a lot of consumer brands, a lot of software companies. So most of the software unicorns, Zora, Domo, Docker they use MindTouch as …”
Cirrus Insight launched the first Salesforce-Gmail integration in 2011
“In 2011, launched the first integration of Salesforce, which is the famous customer relationship management platform in the cloud, and Gmail.”
Fuller: PandaDoc closed partnerships with HubSpot, Oracle, and Salesforce
“We've built and close partnerships with companies as large as HubSpot Oracle Salesforce where basically our product is in front of their customers and they're kind of, Power resellers, so to speak.”
Latka notes Aaron Ross grew Salesforce's ARR from zero to $100 million
“It was Aaron Ross and John Aaron grew Salesforce. He was there basically had a revenue in sales, grew it from zero to a hundred million dollars in ARR.”
Crystal has not raised capital since a January 2018 Salesforce round
“We've not raised since January, 2018. That was the last round that Salesforce put in.”
Walker: Dialpad acquired Salesforce-backed TalkIQ around 2018
“Yeah, so we acquired this company called Talk IQ about two years ago. They were funded by Salesforce and a couple other great VCs.”