Marketo

includes Marketo Summit

12 statements across 12 episodes · 2 bullish · 2 bearish · 11 people on the record · first statement Feb 5, 2016 by Matthew Bellows · said 107 times in 67 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (25), Pierce Ujjainwalla (10), Reggie Agarwal (4), Nick Mehta (4), Mike Donnelly (4), Eric Matlick (3), Darian Shirazi (3), Seth Lieberman (2)

tap a year for its mentions
0020154030201620172018201920202021202220232024episodesmentions
01530201620172018201920202021202220232024episodes it came up in
001.515330201620172018201920202021202220232024episodesmentions per episode
2024 2 mentions in 2 episodes 1 per episode
2022 5 mentions in 4 episodes 1 per episode
2021 1 mention in 1 episode
2020 10 mentions in 6 episodes 2 per episode
2019 27 mentions in 9 episodes 3 per episode
2018 36 mentions in 26 episodes 1 per episode
2017 21 mentions in 15 episodes 1 per episode
2016 5 mentions in 4 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Marketo, oldest first

Feb 5, 2016 neutral
Insight
Bellows: Marketing automation is one-to-many; sales acceleration is one-to-one
“Those people are sort of higher in the funnel, if you will. Those are marketing automation companies, and so they focus on one-to-many marketing blasts and communications from a marketing group, and whereas we focus on the one-to-one between the salesperson a…”
Matthew Bellows Feb 5, 2016 ▶ 16:51 Yesware Aims for $30m in 2016 with Matthew Bellows of Yesware
Apr 28, 2017 negative
Insight
Ferrara: Sales and marketing software should never have been separated
“Because I believe, Nathan, that sales and marketing should have never been split apart. Goldmine did all that in one single unit, and I think today, people don't want to go buy MailChimp to Marketo, HubSpot to Salesforce, and then go out and buy Yesware and To…”
John Ferrara Apr 28, 2017 ▶ 13:11 643: Nimble Passes $1.5M In ARR Last Year, $200k MRR now as CRM space heats up with CEO Jon Ferrara
Apr 27, 2018 positive
Insight
Weisberg: Marketing automation must shift from lists to product-action triggers
“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”
Josh Weisberg Apr 27, 2018 ▶ 3:05 1007 How Outbound.io Grew to $30k MRR Before Exiting to ZenDesk
May 3, 2018 neutral
Disclosure
Looker targets a CAC payback period of under 18 months.
“We would look a little bit like a Marketo looked originally or something like that, but if it's more than 18 months, you know, we start to worry.”
Frank Bien May 3, 2018 ▶ 7:17 1013 Guess How This Data Tool Will Break $100m In 2018
Jun 12, 2018 neutral
Assertion Partly supported
Vista Equity paid 7.2x revenue multiples for Cvent and Marketo
“Vista Equity loves 7.2 X multiples. It's the multiple they paid for Cvent. It's also the multiple they paid for Marketo.”
Nathan Latka Jun 12, 2018 ▶ 20:06 1053 Me: Did You Sell To Vista for $250m? CEO:"Your math astute"
Aug 14, 2018 neutral
Assertion Not checkable as stated
Donnelly: Seventh Sense pays nothing to HubSpot, Marketo, or Google
“We don't give anything to HubSpot or Marketo or Google.”
Mike Donnelly Aug 14, 2018 ▶ 3:01 1116 CEO: "We're definitely too cheap"
Nov 8, 2018 negative
Disclosure
Schoenfeld: Siftrock would reject a $5 million acquisition offer today
“Not for five. I mean, everybody's got some number, right? I'm not going to share it on your show here, but I think we are building the business as if we're going to be doing this in And if those conversations happen, like we'll, we'll entertain them.”
Adam Schoenfeld Nov 8, 2018 ▶ 19:53 1202 He Raised $20m+ in First Company, Now Bootstrapping in B2B Sales Tech Space, $1m in ARR
Jun 4, 2019 neutral
Prediction Held up
Ujjainwalla: A major tech giant will acquire Marketo
“I do think one of the giants will acquire a marketo at some point. I'm not sure if it'll be Adobe, but I think we will see some kind of consolidation happen.”
Pierce Ujjainwalla Jun 4, 2019 ▶ 18:38 1410 Bootstrapped Enterprise Email Marketing Firm Breaks $3.6m ARR, 70% YoY Growth
Jul 2, 2019
Disclosure
30% of BEE Pro customers deliver campaigns via MailChimp
“With B-Pro, 30% of our clients are delivering through MailChimp and others through other solutions like Marketo, Adobe, Salesforce, or many other solutions.”
Nazareno Gorni Jul 2, 2019 ▶ 5:24 1438 Why He Went Public With $6m in Revenue
Mar 25, 2020 neutral
Insight
Snyder: Marketing Automation Must Rely on Transactional Data Over Arbitrary Lead Scores
“So the transactional data is what really needs to drive your automation, and when you're just entering, you know, data, It's not really connected to something that's going to tell you like who is your best customer, right? So when we can go and use things like…”
Scott Snyder Mar 25, 2020 ▶ 10:37 1705 Would You Ever Put $1m Of Your Own Money In Before Turning on Revenue?
Apr 11, 2020 neutral
Disclosure
Knak initially focused on Marketo before expanding to a broader market
“When we started NAC, it was really about helping Marketo customers with it, but the more we got into it, we realized this is a way more widespread issue than just Marketo.”
Pierce Ujjainwalla Apr 11, 2020 ▶ 2:35 1722 "How $2m+ Enterprise Email SaaS Tool Plans To Survive COVID "
Jan 2, 2024 bullish
Opinion
HubSpot steals Salesforce market share by starting downmarket
“I'm observing our HubSpot is taking market share away from Salesforce, and they take them from the bottom, and then from Marketo and from the other, they take them from the bottom, because when you start with a product that can serve the bottom efficiently, an…”
Nicolas Vandenberghe Jan 2, 2024 ▶ 13:44 How to Double Your Company From $16m to $30m Revenue Using Multiple Product Lines with Chilipiper CEO
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