Weisberg: Marketing automation must shift from lists to product-action triggers
Josh Weisberg · 1007 How Outbound.io Grew to $30k MRR Before Exiting to ZenDesk · Apr 27, 2018 · at 3:05
Josh Weisberg, co-founder of event-based messaging platform Outbound.io, discusses moving beyond legacy marketing automation tools like Marketo and ExactTarget.
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“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”
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