Outbound.io

“You know, I would say we reduced churn probably we probably cut it in half when we were able to get our persona right. so before, you know, we had different, we had apples and oranges. We had people who wanted to send email blasts. We had people who wanted to…”

“Your investors are always telling you to grow and telling you, okay, you know, spend that money down. If you have venture backed and venture backing they want signal on that money. So that money needs to produce Drastic results for them for the model to work. …”

“Sure, yeah, yeah. We were, yeah, we were definitely above that.”

“The biggest lesson I think I took from this experience is that we had thought about pointing our infrastructure at the marketing landscape. Zendesk came along and was so valuable that your value in an acquisition is what can this particular company do with you…”

“We got Instacart and we got DoorDash and some other customers using us. Really like feed us those use cases and help us to grow in the right direction to stay ahead of competitors in the space based on what growth stage companies needed.”

“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”

“So remember at this point that we were profitable. And so you can't kind of run you know, it's easy when you're talking to VCs or you're trying to get acquired to run out of time. And that's really your worst time is your worst enemy. If you're running out of …”

“But because we spent no money on marketing. So we, what we did is we built this tribe of 10 initial customers who really, really loved the product. And then we didn't spend money on, on marketing.”

“So we did the class of 2015 winter, 2015. And that really kicked it into higher gear where we were, we probably doubled our growth rate after that.”

“So we raised 2.1 million in an initial seed round. And then we did YC after they rejected us the first time, but we got Gary Tan on board and he was just terrific investor and kind of rallied, rallied lots of people. So his fund initialized, he's a YC partner …”

“So we have an API integration and everybody, of course, wants to start off no salespeople. We'll just build it like Atlassian. We don't need any salespeople. And, you know, eventually we realized that the API integration is a big hurdle. So you need to help pe…”