Weisberg: Compromising sleep for energizing activities is a worthwhile founder tradeoff
Josh Weisberg · 1007 How Outbound.io Grew to $30k MRR Before Exiting to ZenDesk · Apr 27, 2018 · at 23:32
Josh Weisberg, co-founder of Outbound.io, shares his personal philosophy on sleep, exercise, and energy management.
0:00 / 0:15exact quote · 15.8s
720p mp4 · rendered on demand · StarZero watermark
“What I realized is, it's not about time, it's about energy, and I need to do things that give me energy. So whether it's exercise, or whether it's painting, or whatever it is, you need to find something that gives you energy back, and it's okay, I think, to compromise a little bit of sleep to get that.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Josh Weisberg
Weisberg: Acquisition value is defined by acquirer distribution, not standalone TAM
“The biggest lesson I think I took from this experience is that we had thought about pointing our infrastructure at the marketing landscape. Zendesk came along and was so valuable that your value in an acquisition is what can this particular company do with you…”
Weisberg: Operational profitability prevents runway pressure and unlocks M&A leverage
“So remember at this point that we were profitable. And so you can't kind of run you know, it's easy when you're talking to VCs or you're trying to get acquired to run out of time. And that's really your worst time is your worst enemy. If you're running out of …”
Weisberg: Marketing automation must shift from lists to product-action triggers
“People need to move from lists to actions so that you're, Sending a message at the right time in the customer life cycle.”
Weisberg: API integrations require sales assistance over pure self-serve
“So we have an API integration and everybody, of course, wants to start off no salespeople. We'll just build it like Atlassian. We don't need any salespeople. And, you know, eventually we realized that the API integration is a big hurdle. So you need to help pe…”
Outbound.io reached scale and profitability with zero initial marketing spend
“But because we spent no money on marketing. So we, what we did is we built this tribe of 10 initial customers who really, really loved the product. And then we didn't spend money on, on marketing.”
Weisberg: Founders must remember they lack the portfolio diversification of VCs
“Your investors are always telling you to grow and telling you, okay, you know, spend that money down. If you have venture backed and venture backing they want signal on that money. So that money needs to produce Drastic results for them for the model to work. …”