Pierce Ujjainwalla, founder of Knak, comments on market consolidation rumors following Vista Equity Partners taking Marketo private.
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“I do think one of the giants will acquire a marketo at some point. I'm not sure if it'll be Adobe, but I think we will see some kind of consolidation happen.”
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More from Pierce Ujjainwalla
Disclosure
Knack prefers bootstrapping via Canadian government grants over raising venture capital
“We are still happy being bootstrapped. I think Canada has actually some amazing programs to help fund startup companies. IRAP is one of them. So we're able to access capital that way.”
Ujjainwalla predicts Knack will achieve 100% year-over-year revenue growth in 2020
“What we're seeing in our pipeline and how we're seeing our deals close, we're keeping that same number again, and that's going to put us at again, a hundred percent year over year growth.”
Knack retains between 100 and 600 customers after dropping low-tier plans
“So we still are in the hundreds of customers.
Okay.
So that's what I can tell you.
Okay.
It's not 600 anymore.
Yeah.
It's significantly less than that, but north of a hundred.”
Knack's 100% YoY revenue growth is driven by ASPs exceeding $6,000
“Well, last time we spoke, we said our ASP was 6000 a year. So 500 a month. And yes, I can confirm that our ASP is significantly higher than that, which is what's allowing us to grow at a hundred percent year over year.”
Knack grew entirely via inbound marketing until early 2020
“So up until two months ago, we've been a hundred percent inbound. So everyone that we've sold to has come to us through our website in an inbound manner. So up until a couple months ago, we hired our first outbound reps.”
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