Front

40 statements across 6 episodes · 19 bullish · 1 bearish · 5 people on the record · first statement Sep 10, 2016 by Mathilde Collin · said 94 times in 15 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (63), Mathilde Collin (17), Benn Stancil (8), Ricky Robinson (2), Zeb Evans (1), Wade Foster (1), Olaf Matei (1), Jason Lemkin (1)

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00202404201620172018201920202021202220232024episodesmentions per episode
2024 1 mention in 1 episode
2023 8 mentions in 1 episode
2022 12 mentions in 4 episodes 3 per episode
2020 2 mentions in 2 episodes 1 per episode
2019 6 mentions in 3 episodes 2 per episode
2018 1 mention in 1 episode
2017 36 mentions in 1 episode
2016 28 mentions in 2 episodes 14 per episode

every mention, scene by scene, with the transcript →

Everything said about Front, oldest first

Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: Front generates roughly $242,000 in monthly revenue
“Correct.”
Mathilde Collin Sep 10, 2016 ▶ 4:46 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 positive
Disclosure
Collin: Front has no marketing team and relies entirely on organic content
“So right now to be perfectly honest, we have no marketing team. So growth has been organic. So it's, I don't know if you've noticed, but I write personally a lot of content and that's how we acquire users.”
Mathilde Collin Sep 10, 2016 ▶ 12:16 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Disclosure
Collin: Front's VC board members can advise, but I make final decisions
“I mean, the thing is, they can advise whatever they want, but at the end of the day, I'll make the decisions, right?”
Mathilde Collin Sep 10, 2016 ▶ 9:06 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 positive
Assertion Not checkable as stated
Collin: Cisco uses Front across teams of hundreds of people
“We have so we have companies of two users, and then we have companies as big as Cisco using the product and so teams of hundreds of people.”
Mathilde Collin Sep 10, 2016 ▶ 4:23 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Supported
Collin: Front moved its entire team from France to San Francisco
“We moved everyone from France to San Francisco.”
Mathilde Collin Sep 10, 2016 ▶ 7:11 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: 80% of Front users are on monthly plans
“Monthly is an option, and we have 80% of our users on a monthly plan.”
Mathilde Collin Sep 10, 2016 ▶ 15:20 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 bullish
Prediction Not checkable as stated
Collin: Front can become default business email client within 10 years
“Our mission is to reinvent email for companies and to be the default business email client. It's very ambitious, and I think it would take a hundred years without funding to achieve that, and hopefully just 10 years with funding to achieve that.”
Mathilde Collin Sep 10, 2016 ▶ 6:48 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 positive
Assertion Not checkable as stated
Collin: Front reached $2M in revenue after two years
“And so we make two millions in revenues after two years.”
Mathilde Collin Sep 10, 2016 ▶ 2:19 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: Front has 3% monthly gross customer churn
“So we know that our user churn is three percent monthly.”
Mathilde Collin Sep 10, 2016 ▶ 13:17 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 positive
Assertion Not checkable as stated
Collin: Front generated $1M in revenue in 2015
“One million.”
Mathilde Collin Sep 10, 2016 ▶ 3:38 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 bullish
Disclosure
Collin: Front will aim for an IPO over an acquisition
“So first to make money for the investors, I think going public is a better bet. So we'll try to do that.”
Mathilde Collin Sep 10, 2016 ▶ 17:19 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 positive
Assertion Not checkable as stated
Collin: Front spent only one-third of seed round before Series A
“And we had spent a third of what we had raised during our seed. So we had plenty of money left.”
Mathilde Collin Sep 10, 2016 ▶ 6:07 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: Fast core feature changes are Front's top churn driver
“And so number one would be people that dislikes how fast we've changed core features.”
Mathilde Collin Sep 10, 2016 ▶ 18:39 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Mathilde Collin: Front has 1,210 paying customer companies
“1210 companies.”
Mathilde Collin Sep 10, 2016 ▶ 4:09 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 positive
Assertion Not checkable as stated
Collin: MailChimp expanded from one team to ten on Front
“So as an example, MailChimp started to use the product when we launched two years ago with our partnerships team that had a partnerships at address with lots of incoming inquiries. And today they have 10 different teams using the product, and that's mainly how…”
Mathilde Collin Sep 10, 2016 ▶ 14:11 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 bullish
Disclosure
Collin: Front targets 10% net MRR growth month over month
“Our goal is 10% every month net.”
Mathilde Collin Sep 10, 2016 ▶ 19:14 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: Front customers pay over $200 monthly on average
“On average, 200 and something.”
Mathilde Collin Sep 10, 2016 ▶ 4:17 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: Front spends roughly $200K per month on headcount
“Probably 200.”
Mathilde Collin Sep 10, 2016 ▶ 7:20 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Disclosure
Collin: Front must always maintain several years of cash runway
“I think now it's my responsibility to always have a few years of runway. Otherwise I would not sleep well.”
Mathilde Collin Sep 10, 2016 ▶ 10:22 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 neutral
Assertion Not checkable as stated
Collin: Front burns roughly $100K-plus in cash per month
“I'd have to check probably a hundred something.”
Mathilde Collin Sep 10, 2016 ▶ 7:38 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 bullish
Prediction Not publicly verifiable
Collin: Front targets $10M ARR in 2017
“Yeah, and then ten million in, in 2017.”
Mathilde Collin Sep 10, 2016 ▶ 19:42 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Sep 10, 2016 bullish
Assertion Not checkable as stated
Collin: Front has always maintained net negative revenue churn
“But then our revenue churn has always been negative. Because we have a model where we have to lend and expand. Yeah, exactly. In new teams. And so that's always higher than the downsells.”
Mathilde Collin Sep 10, 2016 ▶ 13:35 EP 413: SaaS, $242k MRR, $13 Million Raised to Re-Invent Business Email with Mathilde Collin of FrontApp
Aug 2, 2017 bullish
Assertion Not checkable as stated
Collin: Front doubled headcount to 40 and tripled revenue in 11 months
“So I think, so we doubled the team. We're 40 now. We tripled our revenues.”
Mathilde Collin Aug 2, 2017 ▶ 2:09 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 positive
Assertion Not checkable as stated
Collin: Front maintains a negative 10 percent monthly net revenue churn
“So we track net churn, and it's always been negative, and so it's remained negative and. How negative? Minus 10%. Annually? Monthly.”
Mathilde Collin Aug 2, 2017 ▶ 4:29 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017
Assertion Not checkable as stated
Collin: Historically, 95 percent of Front customers close within three weeks
“Historically, 95% of our customers close in three weeks.”
Mathilde Collin Aug 2, 2017 ▶ 9:18 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 neutral
Disclosure
Collin: Series B will be the moment to take personal secondary liquidity
“Right now, I'm confident at least that we can do a series B. With, and I think that's probably the moment when I'll think about putting some money aside.”
Mathilde Collin Aug 2, 2017 ▶ 15:16 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 neutral
Insight
Collin: Press drives candidates and investors, but rarely drives new customers
“I think with press, people expect that they will have customers and people going to their website, et cetera. What we see is it triggers the interest of candidates and investors. That was, that's what press is good, at least for us.”
Mathilde Collin Aug 2, 2017 ▶ 16:42 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 positive
Assertion Not checkable as stated
Collin: Front still holds 80% of Series A capital one year after raising
“We raised exactly a year ago and we still have 80% of what we've raised.”
Mathilde Collin Aug 2, 2017 ▶ 2:57 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017
Assertion Not checkable as stated
Collin: Over one-third of Front's growth comes from existing account expansion
“I think over a third of our growth net of churn is coming from existing customers that have either new plans or just adding new teams.”
Mathilde Collin Aug 2, 2017 ▶ 6:56 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 neutral
Assertion Not checkable as stated
Collin: Front burns roughly $250,000 per month
“Very little, 250, I think.”
Mathilde Collin Aug 2, 2017 ▶ 3:44 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 neutral
Assertion Not checkable as stated
Collin: Front sees 3.5 to 4 percent monthly customer logo churn
“We track user churn, and that's always been around three and a half, four percent. Monthly. So number of customers divided by, the churn divided by number of total customers.”
Mathilde Collin Aug 2, 2017 ▶ 4:45 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017
Assertion Not checkable as stated
Collin: HubSpot expanded from one to 15 teams using Front
“HubSpot started with one team on front, their customer success team, and now they have about, I don't know, 14, 15 teams on front.”
Mathilde Collin Aug 2, 2017 ▶ 7:11 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 positive
Insight
Collin: Slack is for internal synchronous chat, Front for external communication
“Slack is good for synchronous communication. So I want to tell you, ah, do you want to have lunch with me? Then Slack is great, but Front is better for asynchronous communication. And asynchronous means every communication that you're having externally, so not…”
Mathilde Collin Aug 2, 2017 ▶ 9:27 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 positive
Assertion Not checkable as stated
Collin: Front operates at an 88 percent gross margin
“Yeah, 80 88.”
Mathilde Collin Aug 2, 2017 ▶ 6:11 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 negative
Insight
Collin: Intercom creates silos by excluding sales from customer communication
“Intercom is good for customer communication, but what we're trying to do is having more of your communication, so customer success, product, sales on front, and on Intercom, you don't usually have your sales team. You'll use Yesware or ToutApp, which will make…”
Mathilde Collin Aug 2, 2017 ▶ 10:22 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Aug 2, 2017 bullish
Disclosure
Collin: Front delays Series B to test enterprise scalability despite inbound
“Yeah, no, I do have some inbound. I have a lot of inbound, but I think we can still do better, and so I'd rather wait till probably the end of the year and make more progress and prove more things. For example, enterprise is new for us, and so I want to see if…”
Mathilde Collin Aug 2, 2017 ▶ 15:56 739: How Has She Has 3x'd Revenue to $700k MRR in Just 11 Months?
Jun 7, 2018 neutral
Disclosure
Matt Price denies rumors of Zendesk acquiring Front App
“We are not.”
Matt Price Jun 7, 2018 ▶ 7:00 1048 How Zendesk Figures Out Pricing and Product Strategy
Nov 2, 2019 positive
Assertion Supported
Front Reached Well Over $1.4 Million In Monthly Recurring Revenue
“She's been on three times since, like, no revenue up to, you know, well north of where she is, say, at, like, 1.4 per month, and it's been fascinating all that journey.”
Nathan Latka Nov 2, 2019 ▶ 17:32 1561 How To Get 5 Team Members Paying Personally Onto One Team Account with $5m ARR MixMax
Jul 30, 2022 positive
Assertion Not checkable as stated
Missive and Front Tested Each Other's Shared Inbox Products
“Yes, we are definitely similar. Front is probably the one we are the closest to. And we had some discussions with Front. They tried our product. We tried theirs and there was some inspiration from both sides and we have a good relationship with them, but yeah …”
Raphael Mason Jul 30, 2022 ▶ 1:23 I love these guys. 3 co-Founders bootstrap to $2m in ARR. Beautiful business.
May 10, 2023
Insight
Stancil: Daily software needs a 50% DAU/MAU ratio for PMF
“One, if you are a product that needs to be used every day, something like what front is makes sense. Things like DAUs over MAUs, which effectively measures how many days in a month people are using your product. It's really important. A high number there matte…”
Benn Stancil May 10, 2023 ▶ 16:47 Using data to find product-market fit
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