Box

10 statements across 7 episodes · 3 bullish · 1 bearish · 7 people on the record · first statement Sep 11, 2016 by Michael Litt · said 68 times in 35 episodes since 2016 · across every show →

Mentions by year

brought up most by Nathan Latka (15), Jeff Seibert (12), Gino Donati (5), Michael Litt (3), Joseph Walla (3), Santi Subotovsky (2), PJ Bouten (2), Nick Mehta (2)

tap a year for its mentions
00138251520162017201820192020202120222023episodesmentions
081520162017201820192020202120222023episodes it came up in
0037.561520162017201820192020202120222023episodesmentions per episode
2023 2 mentions in 2 episodes 1 per episode
2022 23 mentions in 4 episodes 6 per episode
2021 8 mentions in 4 episodes 2 per episode
2020 5 mentions in 3 episodes 2 per episode
2019 2 mentions in 1 episode
2018 5 mentions in 3 episodes 2 per episode
2017 7 mentions in 7 episodes 1 per episode
2016 16 mentions in 11 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Box, oldest first

Sep 11, 2016 negative
Assertion Contradicted
Michael Litt claims Box artificially lowers CAC by filing hosting under COGS
“Historically, actually, and this may be an interesting backtrack is, is Box, right? When they host someone's files for free, right? In my opinion, that's a customer acquisition cost because you're paying for that content, but you know, they file that away as a…”
Michael Litt Sep 11, 2016 ▶ 13:59 EP 414: $70M Raised, $30k ACV, SaaS Success VidYard
Dec 20, 2016 neutral
Opinion
Lorang: Enterprise SaaS companies need $150M ARR to go public
“I think you have to be a hundred and fifty million AR right now.”
Bart Lorang Dec 20, 2016 ▶ 11:39 EP 513: $50M Raised, Helping 50k Customers Get Accurate Contact Data with FullContact CEO Bart Lorang
Jul 5, 2020
Assertion Not checkable as stated
Walker: Box was Dialpad's first real customer at $5,000 per month
“Box was our first real customer, and Uber Conference was our only product at the time, and everything else had been, like, five-seat, ten-seat, you know, really scrappy stuff. Then they came in with a five-thousand-dollar-a-month order”
Craig Walker Jul 5, 2020 ▶ 8:22 Dialpad CEO "We'll break $100m in 2020, comfortable burning $1m/mo, $45m in bank"
Jun 18, 2021 positive
Disclosure
FileCloud targets regulated sectors like military and government for data control
“We have a very unique differentiation where we provide solutions for specific, you know, areas and industries where they need complete data control and privacy. You can imagine organizations like You know, the military intelligence forces, insurance and other …”
Madhan Kanagavel Jun 18, 2021 ▶ 1:40 DropBox Competitor Bootstraps to $9m Revenue in Austin Texas
Sep 21, 2021 positive
Assertion Supported
Stage 2 Capital LPs include 250 top go-to-market executives
“What's unique about the stage two capital is that all the people have all the LPs are literally 250 of the sort of biggest go to market leaders in the world. You have literally invested and created this kind of fund that we have access now to people like the p…”
Paul Fifield Sep 21, 2021 ▶ 6:30 SalesImpact In Talks to Raise $6m at $80m Valuation as they pass $4.5m Run Rate For Their Sales Coaching Platform
Feb 10, 2022
Assertion Supported
Box acquired Increo in 2009 as Aaron Levie's first corporate acquisition
“We ended up getting acquired by Box in 2009 as the first acquisition Aaron Levy ever made.”
Jeff Seibert Feb 10, 2022 ▶ 1:49 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Feb 10, 2022
Disclosure
Digits raised from 72 angels, including Box, GitHub, and Twitter CEOs
“We actually had 72 angels in digits. And these are the CEOs of Box, it's Aaron, of GitHub, it's Nat, of Twitter, it's Dick Costolo, et cetera.”
Jeff Seibert Feb 10, 2022 ▶ 16:51 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Feb 10, 2022 bullish
Disclosure
Seibert still holds Box shares from the 2009 Increo acquisition
“And I not only held, I still hold a lot of the shares today.”
Jeff Seibert Feb 10, 2022 ▶ 2:25 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Feb 10, 2022
Assertion Not checkable as stated
Increo sold to Box because it lacked distribution to raise Series A
“So without question and Creo failed the re like the reason we went and got acquired by box was because we didn't have the distribution we needed to raise an a round and we didn't spend that focus.”
Jeff Seibert Feb 10, 2022 ▶ 19:47 Digits Wants to Replace Quickbooks, $30m Raised, 4 years of Building Distribution, Launch is Next
Jul 24, 2023 neutral
Assertion Partly supported
Appel: Box defines implied ACV as customers spending over $5k ARR
“Implied ACV. Does anybody know what implied ACV is? Customers that spend over 5000 dollars a year in ARR with them.”
David Appel Jul 24, 2023 ▶ 5:33 3 Frameworks to Help Forecast & Inform your Board in Your First Three Year
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