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PJ Bouten

General Partner, Entourage · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestorexecutiveoperator@pjbouten ↗entourage.be ↗

Pieterjan "PJ" Bouten co-founded the sales enablement platform Showpad in 2011, serving as its CEO for over a decade before transitioning to Executive Chairman. He also co-founded In The Pocket and later launched the B2B SaaS venture firm Entourage in 2024.

14statements → 8claims → 2claims resolved → 3.93/5average certainty → 1/5average debate potential → ≈4.5/5argument clarity, estimated →

2 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 6 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how PJ argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Bouten: Showpad has raised about $90 million in total capital
“About 90, ninety million.”
PJ Bouten Aug 20, 2018 ▶ 18:12 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of PJ Bouten on measured tape to publish a rate. This says nothing about how they speak.

Everything PJ Bouten said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Showpad crossed $30 million in ARR
“Yeah, thirty million in ARR. Yeah, we crossed that. Mark end of the year.”
PJ Bouten Aug 20, 2018 ▶ 5:02 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Disclosure
Showpad Achieved 130% Net Revenue Retention Last Year
“And that retention is 130% or was a 130% now last year.”
PJ Bouten Aug 20, 2018 ▶ 16:00 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Not checkable as stated
Showpad has 1,000 paying B2B customers in 50 countries
“We're focused on B to B, a thousand customers in about 50 countries.”
PJ Bouten Aug 20, 2018 ▶ 2:34 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Not checkable as stated
Showpad ACV is roughly $30k with upfront annual contracts
“Our ACV right now is, is about a 30 K. So 30,000 dollars a year. Yeah. We're working with annual contracts. It's paid up front.”
PJ Bouten Aug 20, 2018 ▶ 4:12 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Not checkable as stated
Showpad has three enterprise customers paying over $1 million annually
“We have now Three customers who are over a million per year. We have a couple of customers in the 500 K, 600 K range per year.”
PJ Bouten Aug 20, 2018 ▶ 4:36 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Not checkable as stated
Showpad grew revenue 70% to 75% year over year
“We've grown the business about 70, 75% year over year.”
PJ Bouten Aug 20, 2018 ▶ 5:11 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Disclosure
Showpad relies entirely on direct sales and uses no resellers
“Our biggest channel is just direct sales. We do all of our sales is directly. We don't have resellers.”
PJ Bouten Aug 20, 2018 ▶ 9:27 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Disclosure
Showpad Sets Enterprise AE Quotas at $1M and Mid-Market at $600K
“Full quota for, at Showpad and Enterprise will be around a million for enterprise sales, and will be around 600 K for mid-market.”
PJ Bouten Aug 20, 2018 ▶ 13:49 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Disclosure
Showpad Operates at an LTV to CAC Ratio of 4:1
“Our, you know, what is it? CAC over or LTV over CSC is about four ratio of four.”
PJ Bouten Aug 20, 2018 ▶ 15:35 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Disclosure
Showpad LTV Reaches Approximately $200,000
“Our LTV is, is, is actually now around the 200 K mark.”
PJ Bouten Aug 20, 2018 ▶ 16:48 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Disclosure
Showpad's CAC Payback Period Averages 1.5 to 2 Years
“Average across Showpad, it's about, it's close to two years, so it's in the one and a half to two year range.”
PJ Bouten Aug 20, 2018 ▶ 17:10 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Supported
Bouten: Showpad has raised about $90 million in total capital
“About 90, ninety million.”
PJ Bouten Aug 20, 2018 ▶ 18:12 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Not checkable as stated
Showpad bootstrapped to $500K ARR before raising external capital
“So the first two years we bootstrapped the business. I love that. We got to 400 K, four or 500 K in ARR before we raised our first round.”
PJ Bouten Aug 20, 2018 ▶ 18:18 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth
Assertion Supported
Showpad recently closed a $25 million funding round
“Last round we did we did a twenty-five million dollar round just a couple of weeks ago.”
PJ Bouten Aug 20, 2018 ▶ 18:39 1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth

Appearances (1)

EpisodeDateSpeaking time
1122 Sales Tech CEO "We've Passed $30m in ARR", 70% yoy growth Aug 20, 2018 11m
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