Greg Isenberg
554 statements across 230 episodes · 339 bullish · 68 bearish · 18 people on the record · first statement Nov 11, 2021 by Greg Isenberg · said 1 times in 1 episodes since 2022 · across every show →
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2022 1 mention in 1 episode
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Nov 11, 2021 negative
Nov 11, 2021
Greg Isenberg advises building online communities before developing software products
“That's my whole thesis on how to build products for the internet, like, not just finance, is start with the community and then build the software versus, you know, build software and then go find a community to attach it.”
Dec 1, 2021 bearish
Greg Isenberg Is Neutral to Bearish on Twitter Under Parag Agrawal
“I don't know if this CTO is gonna be, you know, the person for it. If he's product oriented, and he's got that energy, then, like, I may be a little bit bullish to neutral, But if he is not product oriented No, I don't think so. I mean, I'm kind of in the neut…”
Dec 3, 2021 neutral
Greg Isenberg: Startups must build for a specific customer archetype before verticalizing
“I just think that a lot of people have these startup ideas that are everything to everyone, and you're gonna, you kind of have to start with the archetype, and then verticalize. So, for example, start with that Westchester, New Yorker, thirty-something, and bu…”
Dec 10, 2021 negative
Isenberg: Founders do not need Art Basel and should just build
“That's my take is that there's so much noise out there, and that there's, like, I see people on Twitter saying, like, oh, I need to be at Art Basel. I need to be at Art Basel. It's like, you don't actually. Like, you might have a really good time at Art Basel,…”
Dec 17, 2021
Isenberg: Event businesses should validate demand digital-first before physical buildout
“I wouldn't raise a lot of money. And like go and build a bunch of events from the get-go. I would think about how can I build it, like how can I do community first, internet first, validate the demand, and then build events.”
Dec 23, 2021 positive
Jan 11, 2022 negative
Isenberg predicts DAO token incentives will cause severe contributor burnout
“I think there's gonna be a subset of people who are gonna be contributing to DAOs who are gonna be unable to basically take a step back and be like, okay, I need to go eat with my family. I need to take a shower, et cetera. And that's scary.”
Jan 14, 2022
Greg Isenberg: 70% of my founder coaching was just personal psychology
“I had a coach for a few years, and that coach, like, helped me basically sell
My last company Islands to WeWork, like just through the whole process, and I would say like,
30% of the stuff we worked on was literally business, like, tactical, professional stuf…”
Jan 19, 2022 neutral
Feb 15, 2022 bullish
Mar 11, 2022 positive
Isenberg: Great storytelling allows startups to launch with incomplete products.
“You also don't even initially need to build the product for them. That's the hack that no one talks about, which is if you could tell a story that resonates with them, they'll bear with your product that isn't all there.”
Mar 17, 2022
Isenberg: StumbleUpon CEO offered to buy startup at a party
“One of my first trips to San Francisco, you know, I was at a party and I ended up meeting the CEO of a company called stumble upon. And you know, he was like, I want to buy your company basically at the party. Like, That only happened in San Francisco at that …”
Apr 7, 2022 negative
Apr 21, 2022 bullish
Isenberg: On-chain resumes will enable hiring within 60 seconds
“I believe that in the future you'll have your resume on chain, and you'll be able to apply at a job, and then within 60 seconds get that job, because, you know, those people know that you are great at Uniswap, or you understand how to code in Rust, or Solidity…”
May 3, 2022 bullish
Isenberg: Robinhood is an Attractive Bet at $2-3B Enterprise Value
“The market cap for the business is 8.6 billion. They've got like almost six billion dollars of cash on hand. So the enterprise value is like two, you know, three billion dollars, something like that. And it's Robinhood. They've got like twenty million plus cus…”
May 26, 2022
Isenberg: Arbitraged 5-Cent Facebook Clicks for $3.50 Zynga App Installs
“What we did was did deals with the Zyngas of the world who are building Facebook games who needed installs. So they would pay us three dollars and 50 cents for all these social game companies for every installs, and we were buying clicks for five cents.”
Jun 10, 2022
Isenberg raised a seven-figure fund for Late Checkout without any meetings
“And, you know, that's what I did basically with, you know, the late checkout rolling fund. Like we raise seven figures yearly of a fund in a matter of days. And I never even took one meeting and I've never raised a fund in my life.”
Jun 30, 2022 neutral
Jun 30, 2022 neutral
Jun 30, 2022 positive
Greg Isenberg shifted his social time from entrepreneurs to childhood friends
“I've actually over the last, since COVID basically have been spending way more of my time with the people I grew up with who are not entrepreneurs and increasingly spending more and more of my time with those people and less and less time with entrepreneurs an…”
Jul 21, 2022 positive
Jul 21, 2022 negative
Sep 15, 2022 negative
Isenberg: Yelp-Style Reviews Are Inherently Broken Due to Rating Bifurcation
“Basically you have, the problem with it is you have a bunch of people who are so, you know, you go to a Italian restaurant, Nico's Italian restaurant. It's amazing. You love it. You get to know Nico five stars. He like was really nice to my mom. You write a wh…”
Nov 23, 2022 positive
Isenberg: Visualize Value's success stems from owning an aesthetic, phrases, and community magnets
“If you were to ask me, what is the formula to the success of Visualize Value? The formula for me is you focused on a niche that you understood really well. You built a set of phrases that you owned. You gave a lot of value upfront. You created a community magn…”
Nov 30, 2022 bearish
Dec 8, 2022
Dec 8, 2022 positive
Isenberg: Personal Holding Companies Yield Happier Lives Than Venture-Backed Startups
“I've never been happier in my life. And I like you, I've done the venture back startup thing, but the personal holding company has been so fun for me
and it's helped me live a happier, healthier and wealthier life.”
Dec 8, 2022
Dec 8, 2022
Isenberg: Creators must dominate a single niche to achieve compounding growth
“I think that if you want to be a, you know, a successful creator, you have to
Be known as the X gal or Y guy in one niche.
Because like in people's brains, they just like bucket you as someone.
Oh, Mike, he's like the personal holding company guy.
Oh, Greg, he…”
Dec 8, 2022 positive
Isenberg: His Agency Artificially Caps Intake to One New Client Per Month
“One of the constraints that we put on our agency business, for example, is we only accept one new client per month. And we started doing that, you know, a year ago because we realized like we had a lot of inbound for client work and we would just take client w…”
Dec 29, 2022 bullish
Dec 29, 2022 neutral
Isenberg: Late Checkout partnered with Night Ventures on Pokémon platform Rare Candy
“So we worked with Rare Candy. And yeah, which is, for those of you who don't know, they're launching soon, but they're basically a live auction, like breaking of Pokemon cards, and they paired with Pokemon YouTuber, one of the biggest in the space. And we help…”
Dec 29, 2022 neutral
Isenberg: People suffer identity fatigue after joining three to five diehard communities
“And I believe that, you know, we exhaust after five. For some people, it's actually three. I think it's in the three to five range, but it's basically, you can't be a diehard fan Slash, the biggest part of it is your identity. Like, you can't have the identity…”
Jan 5, 2023 positive
Isenberg: Leaders should set slightly uncomfortable deadlines to drive focus
“Set more deadlines that just make people feel a little bit uncomfortable is kind of where you want to be with people. Not too uncomfortable that they're mentally stressed out, but not like, hey, like, just get it to me when you're ready when you think it's rig…”
Jan 5, 2023 bullish
Jan 5, 2023 positive
Jan 26, 2023
Jan 26, 2023
Feb 9, 2023 negative
Feb 27, 2023 positive
Isenberg: Web design in 2023–2024 will favor custom fonts and Y2K aesthetic
“And I think from a web design trend perspective, where you're going to start seeing more in 20, 23 and 24 is custom fonts that, you know, that white, that Y two K aesthetic of like really big eye popping design, like less of that, like clean cut, sterile, you …”
Mar 3, 2023 neutral
Isenberg: VC Rejection Does Not Mean a Business Isn't Viable
“A lot of people assume you're getting a note from a VC means you don't have a viable business, and I think that's completely incorrect. It's, you don't have a viable, you potentially don't have a viable venture scalable business, but maybe you don't even want …”
Mar 9, 2023 positive
Isenberg: Partying and socializing are underrated drivers of professional success
“Being social, partying, whatever you want to call it, like that just sets you up. I hope we don't have too many young listeners, but that just sets you up for like, in a lot of ways, success. Like if you're able to like go into a party, meet people, connect wi…”
Mar 9, 2023 bullish
Mar 9, 2023
Mar 9, 2023
Isenberg: The '100K Club' Twitter chat sparked massive audience growth
“But yeah, we created this group chat. We called it initially the a hundred K club. It was like peak COVID. You know, summer, summer, I think, 2020 spring and summer 2020. And the idea was, how do we how do we build big audiences? We all had 10 to 15,000 Twitte…”
Mar 9, 2023 positive
Mar 16, 2023 positive
Mar 23, 2023
Isenberg: Creators must aggressively convert rented platform followers into owned audiences
“You start with the Venn diagram, you get crystal clear, and then you think about what are the business goals that I need to have to support that. And that's where it becomes, I need to get people off Twitter onto my own audience as fast as possible because who…”
Mar 23, 2023 negative
Mar 23, 2023 bullish
Mar 30, 2023 positive
Isenberg: Founders should join Y Combinator for community, not capital
“I always say like, only join, like join YC for the community and not the capital. Like, because the ability to sell to other founders within the network is, is, is really big. And also just like shared lessons, like it makes you go faster.”
Mar 30, 2023 positive
Apr 6, 2023 positive
Isenberg: Brands must treat content creation as 18-to-24-month R&D experimentation
“The way I see it is it's very much like R and D marketing, R and D you should look at it as like, I have a mark, you know, with R and D you set a budget, 18 months, 24 months. Let's go figure out an invention or let's go experiment. That's the exact same way p…”
Apr 13, 2023
Finkelstein advises founders never to take offense at ultra-short executive meetings
“Be the person that doesn't walk out of the meeting, be the person that's not offended, like, you know, is it shitty that you drove 40 minutes or 30 minutes for a two minute meeting? Maybe, who cares? Like, the guy is running 1400 stores, he doesn't need a webs…”
Apr 27, 2023
Apr 27, 2023
Apr 27, 2023 positive
May 4, 2023
May 4, 2023
Isenberg: Late Checkout operates as a holding company building distinct ventures
“Late checkout is a holding company, meaning we run, we're a company that builds companies. So we've got boring marketing. We've got, you probably need a robot. We've got the late checkout innovation agency dispatch with the design subscription, et cetera.”
May 4, 2023 neutral
Taba: Isenberg's 'guerrilla CEO' style gets things done but disrupts workflows
“Sometimes you go, like, guerrilla CEO on us and just, like, go and have something executed on without really
Like waiting around or planning it, and that's just because I'm the operator, and so for me, structure helps give me calm and peace.
What it does do is…”
May 4, 2023 positive
May 4, 2023 positive
Isenberg: Dispatch lowers design costs using non-US talent and AI tools
“The reason we're able to do it for so cheap, even though it's like high end design is We use international IE non-US designers and AI enhanced productivity. And we just sort of also we have tons of UI kits that we've created. So it's really just leveraging a l…”
May 4, 2023 bullish
Isenberg: Tech hiring freezes drive a boom for product agencies
“It is a good time. It's surprisingly good time to be an agency owner right now because a lot of companies are cutting staff or freezing hiring, but they still need new products and new, new businesses to go out there. So they look at companies like our late ch…”
May 4, 2023 positive
May 4, 2023 bullish
May 11, 2023
Isenberg: Neglected YouTube channel generates roughly $100 per month in AdSense
“I have YouTube Earn or AdSense enabled. I recently did it. I'm making about a hundred dollars a month. I actually, you can even see, like I, if I go to the Earn tab over here, I literally haven't even Put in my banking information.”
May 11, 2023 positive
May 11, 2023 positive
Isenberg: B2B outreach to a YouTube subscriber yielded a six-figure agency deal
“So for example, one of them was a senior leader at a fortune 500 company. I reached out to him and he was like stoked that I reached out. He was like, whoa, like I subscribed to your channel yesterday. You reach out all of a sudden, like we're closing a six fi…”
May 18, 2023 bullish
Nickson: Users will soon generate custom software, games, and entertainment on demand
“What I think is going to happen, and I made a video about it today, actually, I just posted it, but like you are going to be able to generate anything that you want, enter any entertainment medium that you want. Curated to your taste. So like, yeah, maybe, may…”
May 25, 2023 neutral
Isenberg: Lyft sought to compete against Harry Campbell's Uber content
“Lyft actually turned me on to you. So I was building a community platform at the time and they basically were like, Hey, there's this guy who's like doing stuff for Uber. And like, you need to like, we want to compete against him.”
May 25, 2023 negative
Jun 1, 2023 positive
Jun 1, 2023
Isenberg: Cloudflare co-founder Michelle Zatlyn gave him a free SF studio lease
“Michelle Zaitlin and her husband moved into a two bedroom apartment and they had still this lease to this one bedroom this studio apartment. And they gave it to me for nothing. Not because I was a kid, not because I had a lot of, I was well known at all.”
Jun 1, 2023 negative
Jun 1, 2023 positive
Jun 15, 2023 positive
Shallard: Founder stress and focus depend on personal agency, not activity
“One of the big things that can change our like relationship to stress, overwhelm our ability to focus isn't even really about what we do, right? Like you might watch that keynote start to finish, but it's about being in control of the choice so that you're the…”
Jun 15, 2023
Isenberg: Only Uses Twitter While Actively Drinking Morning and Afternoon Coffee
“I only go on Twitter while I'm drinking coffee. I call it the coffee framework. So I drink a coffee in the morning, and a coffee in the afternoon. And while I'm drinking those coffees, like, I'm allowed to go on Twitter.”
Jun 15, 2023 positive
Isenberg: Holding company models capture cross-portfolio upside from failed experiments
“In the holding company model, And the product studio model learning is also helpful because you can basically say like, okay, I learned this, you know, how to do Twitter ads or whatever. And I can apply that to, even though we spent 50,000 dollars on Twitter a…”
Jun 22, 2023 positive
Isenberg: Building a community-based product is running a startup on easy mode
“Building a community-based product is building a startup on easy mode, basically. In a lot of ways, because you get to learn from your audience and your community, what they want, their likes and dislikes, and then you just feed it back to them.”
Jun 22, 2023 positive
Creators underutilize post-purchase drip campaigns to boost ROAS, says Greg Isenberg.
“I don't think enough people do this where they have a low ticket item that they sell via paid ads mostly, and then put them in a drip campaign that ultimately leads them to audience building, community building, and affiliate deals that are related, like value…”
Jun 22, 2023
Jun 22, 2023 negative
Jun 29, 2023 negative
Isenberg passed on theSkimm's seed round over unrealistic Oprah ambitions
“I actually met the two co-founders of The Skim in 2012, and they pitched me on investing. So this was their seed round, I believe. Yep. I passed, unfortunately, and I passed because I remember why I passed. I was like, this is a really good idea, makes total s…”
Jul 27, 2023
Jul 27, 2023 positive
Isenberg: Curiosity increases luck surface area but multiplies rejection
“I've learned that when you're curious, it increases your You know, what people call the luck surface area. Like you become more lucky if you're curious, that being said, you also get burned and rejected a hundred times more when you're curious, right?”
Jul 27, 2023 positive
Isenberg: Willingness to fly in person is a top sales hack
“One of the biggest hacks to, when I look back at my career, one of the biggest hacks is just being like, yeah, I'm in town. Totally. Like get on the plane. Like that's one of the biggest sales hacks is just being okay to get on a plane and acknowledging that i…”
Jul 27, 2023 negative
Greg Isenberg calls San Francisco the loneliest, most transactional city
“SF, The city where everyone knows you, but it's the loneliest city on the planet. And the reason I had that epiphany is, you know, I think it's, I think Eric Clapton covered this song. It's called Nobody Knows You When You're Down and Out. And I don't know the…”
Jul 27, 2023 negative
Isenberg: Knowing professional titles early hinders long-term community building
“When you're meeting people within the professional context and you know what they're doing right away, it's very hard to build long lasting community. Cause you might be, you know, being friends with someone because they're the CMO of Nike or something like th…”
Aug 3, 2023 negative
Traditional publishing functions like VC, requiring massive hits to avoid failure
“I think, you know, he, cause I'm assuming he got a like a publishing deal. Totally different. It's like venture backed versus bootstrap. Totally different set of expectations, right? He, his book needs to sell a million copies or it's a failure, right? Like VC…”
Aug 3, 2023
Isenberg turned down a $100M offer to build a Web3 incubator
“So, for example, in 2021, in the hip to crypto mania, we had an offer, I don't think I've publicly said this, but we had an offer for, we had a hundred, someone willing to give us one hundred million dollars To go build a studio incubator around web three star…”
Aug 10, 2023 positive
Aug 10, 2023 bullish
Aug 10, 2023 positive
Aug 17, 2023 positive
Aug 17, 2023
Aug 17, 2023 neutral
Aug 17, 2023 bullish
Aug 17, 2023
Aug 17, 2023 bullish
Huber: Proven 'boring' agency models can scale to $100M+ revenue
“From Sam to Austin, to you, to me, to Sean, all the businesses that we're going after, there's examples of massive companies. There's examples of companies that do, you know, 25, 50, a hundred plus million dollars a year of revenue. So we're not talking, we're…”
Aug 17, 2023 neutral
Aug 17, 2023 positive
Isenberg: Relying solely on zero-to-one company creation is a mistake
“If going zero to one is art, going one to N is more science and playing only in zero to one is a bit of a mistake when you're, you can, there's no reason why you or I can't be doing both. Like we can still be incubating and buying.”
Aug 31, 2023
Sep 7, 2023 neutral
Isenberg: Late Checkout declined a $30M VC investment offer
“Last week we had an offer for about thirty million dollars to invest in. Lay check out our holding company and the. You know, one of the top institutional investors, VCs, someone I really respect... But the idea of like giving up control and just having, and m…”
Sep 14, 2023 bearish
Sep 14, 2023 positive
Isenberg: Niche podcasts cheaply replicate moving to San Francisco or New York
“My thesis is, you know, with so many podcasts and YouTube channels and so many people now tweeting, you know, you're the average of the five friends you spend the most time with, but you're also the average of the five podcasts you consume. I think that a real…”
Sep 21, 2023
Oct 5, 2023 bearish
Isenberg: Consumers increasingly demand 'anti-products' and alternatives to TikTok
“There's definitely this movement and you're seeing it on, on the forefront, just being on, like, writing your books, and on, being on Instagram, of people wanting wanting almost, like, the anti-products. They want the anti-TikTok.”
Oct 5, 2023 positive
Isenberg: Authentic, weird content will stand out against cookie-cutter AI output
“Content first and algorithm second, not algorithm first and content second. You should be pleasing the algorithm gods at first, especially as this whole AI wave Hits us and more and more content feels very cookie cutter. The stuff that's going to stand out is …”
Nov 23, 2023 positive
Nov 23, 2023
Nov 23, 2023 neutral
Isenberg: Creator agencies will polarize into cheap services and high-end retainers
“I actually think that agencies, a lot of these like creator led agencies and agencies in general are going to go more low end and like cheap, cheap, cheap. Or like high-end hundreds of thousands of dollars per year customer value.”
Nov 23, 2023 positive
Isenberg: Late Checkout averages one million dollars per enterprise agency client
“Average client size for late checkout, our innovation agency. So that's the agency that partners with like Dropbox and companies, big, big, big companies and helps them do product zero to one. And the average size is a million dollars a deal.”
Nov 23, 2023 positive
Isenberg: Proactive client temperature checks extend agency customer retention
“A lot of our agencies that we run, we're constantly doing temperature checks, just checking in with clients to see how we're doing. And also if like they're thinking something and just getting ahead of it, you can extend. Not only could you extend the customer…”
Nov 30, 2023 negative
Newsletters should rely on community building over paid subscriber acquisition
“I question email newsletters that have high percentage of paid subscribers. So I don't think it should be your, like the only way you're acquiring users. I think the grassroots social Events, community, that's going to be your bread and butter, but definitely …”
Nov 30, 2023 positive
Late Checkout builds unconventional software designs to retain users against incumbent copying
“What I encourage people to do, and a lot of the software we build actually at late checkout is this like the bit out there stuff, because we think that that's the stuff that's gonna linger in people's brains and create lasting impressions. And even if a large …”
Dec 21, 2023 neutral
Isenberg: Tech hiring leverage shifted from employees to employers by 2023
“I think it's also, we've seen a shift in, in Three from prior years, for example, 20, 21, when we were just trying to fight to retain as much of our talents as possible. Not just us, but all, you know, startups in general, large tech companies and it's moves n…”
Dec 21, 2023 bullish
Isenberg: Software developers will capture the upside in Apple Vision Pro
“And I think the people are going to get the upside of the people who are going to be developing the experiences on the platform. So just like how we talked about iOS, 14 and lock it and how there's so much opportunity there. There's so many, so much opportunit…”
Dec 21, 2023 positive
Isenberg: Meeting internet strangers offers high upside and low downside
“If you're not afraid of rejection and you're not afraid of like meeting strangers on the internet that's the beauty about the internet, right? Like it's weird to meet a stranger in person sometimes for safety reasons. But if Jordan was weird and we were on a F…”
Dec 28, 2023 positive
Dec 28, 2023 positive
Isenberg: Late Checkout acquired 50% of BoringMarketing.com as first acquisition
“Another big win is we bought 50% of a business which became BoringMarketing.com, which is basically an AI enhanced SEO business, so it's some tools that help companies get organic search, and that was our first real acquisition.”
Dec 28, 2023
Isenberg: First ideas are irrelevant catalysts; the second idea is what matters
“Over the years. I've learned that the first idea you have is irrelevant. It's just a catalyst for you to get started. Then you figure out what's wrong with it. And you go through phases of denial, panic, regret, then you finally have a better idea. And the sec…”
Dec 28, 2023 bullish
Dec 28, 2023 neutral
Dec 28, 2023 positive
Isenberg: Repurposing tweets grew his LinkedIn from 10k to 82k followers
“LinkedIn a year ago, I had 10,000 followers. Now I have 82,000 followers. I'd been sleeping on LinkedIn. And I had already been writing tweets for years. So yeah, what I basically do is I take my tweets and I put it on LinkedIn.”
Dec 28, 2023 neutral
Isenberg: Late Checkout rejected a $30M private equity investment offer
“Another big win is someone offered us and not just someone, someone I really, really respect and a top tier investor offered us. Thirty million dollars of private equity capital to scale out late checkout. We didn't take it, but it did feel quite good.”
Dec 28, 2023 bullish
Dec 28, 2023 positive
Dec 28, 2023 negative
Dec 28, 2023 positive
Isenberg: Late Checkout and all portfolio businesses were profitable in 2023
“The other big win was we produced nice cash flow for late checkout which is our holding company. And we continue to grow several cash flowing businesses, which is awesome. So the hold co made money, all the individual businesses made money.”
Dec 28, 2023 bullish
Jan 5, 2024
Isenberg: Took $75k Salary and Zero for 12 Months at Islands
“When I was running islands, I paid myself a 75,000 dollar salary in San Francisco, which like goes nowhere. And in the last 12 months, I didn't even feel like I deserved a salary cause I wanted to extend the runway. So I stopped taking a salary.”
Jan 5, 2024 bullish
Isenberg: B2B media unbundling enables building SaaS, agencies, and marketplaces
“There's gonna, there's this new B to B on media unbundling that's happening. And you have the ability to build social networks. You have the ability to build marketplaces. You have the ability to build agencies. You have the ability to build SAS tools. And the…”
Jan 5, 2024 negative
Jan 11, 2024 positive
Jan 11, 2024 bullish
Jan 11, 2024 positive
Isenberg: Building a software holding company requires insider founder-market fit
“So I think one is there needs to be deep, deep hold co-founder fit, meaning like you're obviously into productivity and you're a productivity nerd
and you're one of them, you know, I'm one of them too.
I'm also a productivity nerd.
so that wasn't like a diss …”
Jan 18, 2024 positive
Jan 18, 2024 positive
Isenberg: Global water brand offered to co-pack his pet supplement
“I went on my first million. I pitched this idea from that pod. One of the largest water manufacturers, And water companies in the world reached out to me and said, if you can figure out what the formula is, I'll put it in the water, and we can, like, co-pack i…”
Jan 25, 2024 negative
Isenberg: Founders should avoid relying on creators to drive startup growth
“I think there's something to be said about being constrained and building your own media. Building your own, you know, your own community and not being just like how you don't want to be dependent on VCs. You don't necessarily want to be dependent on creators.”
Jan 25, 2024
Isenberg details his ACP framework to validate products through niche communities
“So I have this funnel that I talk about, which is like, it's called the ACP funnel audience community product. So, I usually start with an audience. Twitter, Instagram, TikTok. Build up, like, it also allows you to be clearer about What it is, like how to posi…”
Jan 25, 2024 positive
Jan 25, 2024 positive
Isenberg: Hiring your friends is a great business strategy built on trust
“I know people say, like, don't hire friends and stuff like that. Well, it's like, you trust your friends. Like, there's a reason why you're friends with your friends. And so, I say hire friends. I say hiring your friends is a great idea.”
Jan 31, 2024 bearish
Isenberg: Gary Vaynerchuk's 'Jab, Jab, Right Hook' Model Is Outdated in 2024
“Gary V is famously talks about the jab, jab hook, right? Like you give value, and then you take. And I just don't think that in 20, 24, that that's relevant to me. I think that it's just jab, jab, jab, jab, jab, jab, just another jab. Like your product should …”
Feb 9, 2024 bullish
Greg Isenberg: Founders Should Pursue Low-Status Opportunities That Will Gain Prestige
“Look for opportunities that are low status now, but probably high status in a few years. So for example, building a bootstrap startup a couple of years ago was pretty low status. You know, cash flow was low status. It was all about how do I raise hundreds of m…”
Feb 9, 2024 neutral
Feb 9, 2024 neutral
Feb 9, 2024 positive
Greg Isenberg: Young Adults Should Embrace Being Poor to Reinvest in Skills
“It's actually a good idea to be poor in your twenties and reinvest everything in yourself. Learnings, travel, network, figuring out who you are. I think your twenties is all about learning, and it's about building assets, and those assets could be not necessar…”
Feb 9, 2024
Feb 9, 2024 negative
Greg Isenberg: Over 90% of Online Communities Die Without Recurring Rituals
“So many internet communities are zombie communities. I think the, you know, 90 plus percent of them are basically dead. The ones that work really well are the ones that have rituals, like Programming events. A person who's reminding them to come back.”
Feb 9, 2024 positive
Feb 14, 2024 neutral
Mar 1, 2024 bullish
Mar 8, 2024 bullish
Isenberg: Unbundling executive networks like YPO by vertical is a major opportunity
“So I think it's sort of like the unbundling of, mm-hmm. YPO. And yeah, there's a ton of opportunity there. And the cool thing is it doesn't cost a lot of money to get going. Like, what do you need? A brand. A landing page and a vertical.”
Mar 8, 2024 bullish
Apr 12, 2024 neutral
Greg Isenberg: AI companions will polarize society between digital and IRL relationships
“I think what's going to happen is this, I think there's going to be a polarization. So you have, there's going to be a bunch of people. I think millions of people that are going to have these companions. And they're going to be stuck in the, in that vortex. Bu…”
Apr 18, 2024 negative
Apr 18, 2024 positive
Isenberg: Source acquisitions from stalled Product Hunt launches 6-18 months old
“And like the way to do it is you scour product hunt and you don't scour today's product hunt, but you scour like six, 1218 months ago and certain things lose steam. And then you reach out and you see if you can make a deal.”
Apr 18, 2024 positive
Isenberg: Islands drove campus growth by gifting 'sold out' designer merch
“And what we did is we created a Shopify store and on islands is website, and it would be a hundred dollars, a 150 dollars for a sweatshirt, 80 dollars for a hat, 70 dollars for a t-shirt. And it all said sold out. So we use that to give to people on college ca…”
May 1, 2024 neutral
May 10, 2024 bullish
May 10, 2024 positive
May 12, 2024 positive
May 12, 2024 positive
Isenberg: Building short-lived wrapper apps is valid to gain financial security
“And my belief is like, not necessarily if you know the risks associated with it. And if you're able to take out a 1,000,002 1,000,003 million, whatever it is, And retire your parents, or, you know, give to a cause you care about, or buy your first house, or ju…”
May 12, 2024 positive
May 15, 2024 positive
May 15, 2024 positive
Isenberg: Hyper-niche passion gives an unfair advantage in building media
“If you're really passionate about something, And it's niche enough. You can't just be like, I'm passionate about sports. You can't just, no, that's a cop out answer. Then you probably have an unfair advantage to build media. So create a podcast, create videos,…”
May 15, 2024 positive
Isenberg: Operators should work for established brands while testing side projects
“Like, go work for someone, because you can do things at scale, and test at scale, and there's, especially in social, specifically, social and product, you know, when you launch a new feature to millions of people, or hundreds of thousands of people, you really…”
May 20, 2024
Isenberg: DM high-profile individuals who engage with your published content
“So, I think that if you wanna, if you want your cold DMs to work, you should create content on the internet. Like, you should publish content on the internet. Okay. Publish content on the internet. One in every 20, 50, a hundred, even a thousand pieces will go…”
May 20, 2024 positive
Isenberg: Tech founders should prioritize X for cold outreach
“I would start with X because if you're listening to this, you're in the business entrepreneurial tech world. That's where a lot of these people are having these conversations. And it's also where you have the ability to DM a lot of people for free because a lo…”
May 20, 2024
May 20, 2024 positive
May 20, 2024 positive
May 20, 2024
Courtney: High-profile people often prefer last-minute scheduling over booking ahead
“Often I noticed that people like this tend to like to do things sort of last minute because it doesn't have to add on to their really chaotic schedule. It's just, oh, I'll just put it in right now as it was today with you, right? We were chatting, we were mess…”
May 20, 2024 positive
May 20, 2024 positive
May 22, 2024 bullish
Isenberg Uses Service Agencies as Internal Idea Labs for Ventures
“That's one of the reasons why I built a bunch of agencies, is because like, now my agencies are my idea labs. I have a design agency when I need designs. I have an SEO agency when I need SEO. I have an ad agency when I need ads. I have a, you know, community t…”
May 22, 2024
Isenberg: Good Agencies Run at 70% Productivity, Leaving Capacity for Ventures
“No agency works at a hundred percent productivity. Good agencies work at 70% productivity at best. So realistically, if you're at 40 or 50%, you can use that 20, 3040, 50% on your own projects, and you don't have to pay for it.”
May 27, 2024 neutral
May 27, 2024 positive
Isenberg: Skool pays 40% lifetime affiliate revenue on $99/month subscriptions
“For example, you know, we host a lot of our communities on School. And School, which is actually Hermozzi's, one of Hermozzi and Sam Oven's business. We get 40% of lifetime revenue of the 99 dollars a month that people pay for it.”
Jun 10, 2024 negative
Isenberg: Users prefer gambling on meme coins over paid fitness challenges
“I just think that there's a lot of friction with getting people to put money in. I mean, if they're gonna do this, maybe they, you know, would rather put money in a meme coin. Like, if they're trying to gamble, there's other ways that they're gonna go and gamb…”
Jun 10, 2024 bullish
Jun 17, 2024 positive
Jun 17, 2024 positive
Jun 17, 2024 positive
Jun 20, 2024
Jun 20, 2024 positive
Jun 20, 2024 positive
Isenberg: Customers asking for AI tools actually just want operational automation
“So we built a AI newsletter community business called you probably need a robot.com helping people Be more productive using AI. And the biggest lesson we learned is people were asking for AI, but what did they really want? Automation.”
Jun 20, 2024 positive
Jun 20, 2024 neutral
Isenberg: Platform product changes drove Twitter audience growth, not content
“I got a big Twitter audience when
Threat, two things happen.
Threads, the ability to create a thread, you know, they, that was, that wasn't a feature and became a feature on Twitter, and then number two,
The feed was latest and it moved to algorithmic.
So all …”
Jul 3, 2024 neutral
Jul 3, 2024
Jul 3, 2024 positive
Jul 8, 2024 positive
Isenberg: Operators should trade marketing services for service business equity
“The only thing I would do differently here would be I probably wouldn't buy 20% of these businesses with cash. Like I would just, Earn that equity kind of seller financed and be like, yeah, I'm not going to charge you for all these services. I'm, you know, but…”
Jul 10, 2024 positive
Isenberg: Startup ideation requires life milestones, utility, and viral distribution
“Sort of a framework for people to think about how do you come up with startup ideas is like one is like thinking about life moments, milestones, then think about how you create a utility around that life moment or milestone that could be consumer or B to B. An…”
Jul 17, 2024 positive
Isenberg: High-margin niche YouTube channels take the same effort as low-value ones
“The amount of work it takes to create a faceless YouTube channel in a lower quality niche And a faceless YouTube channel with a higher quality niche that has the potential to extend beyond ads to create something really simple. I'm talking about you're selling…”
Jul 17, 2024
Jul 17, 2024 positive
Isenberg: Creating an AI YouTube video realistically takes 7.2 hours
“I think, I mean, dude, 72 hours is conservative. Like, 7.2 hours is realistic. But just giving extra time, I think, 72 hours, like, the hardest part is gonna be picking a niche that doesn't have a ton of competition that you think could stand out, that you thi…”
Jul 22, 2024 bullish
Rubin: Value of genuine human access will surge alongside AI clones
“So I actually think that actually having time with Greg one-on-one with Greg Geisenberg one-on-one or online, but with the real Greg, it's going to grow exponentially higher when the image and replication of Greg through AI is going, you know, thousand X.”
Jul 24, 2024 bullish
Jul 24, 2024 positive
Jul 26, 2024 positive
Isenberg: Incumbents' poor marketing creates viable opportunities for simple niche MVPs
“More often than not, you'll notice that, you know, the marketing is bad and they're not doing anything on social and, you know, there, there's an opportunity to partner with creators and, You can create a pretty simple MVP nowadays that you can create a nice s…”
Jul 26, 2024
Target 10k-100k member subreddits for startup ideas, not massive communities
“The mistake people make here is they focus just on these big subreddits. What I like to do is actually go to the 10,000 to 100,000 member subreddits. These aren't the massive subreddits, but they're the ones that There's, you know, it answers the why now quest…”
Jul 26, 2024 positive
Jul 26, 2024 positive
Jul 29, 2024 negative
Isenberg: Fixed wealth targets just double every time they are hit
“I don't have a number because people I know who have numbers are just, they hit the number, and then the number becomes two X. And then they hit the number, and then the number becomes two X. And they hit the number, and it becomes two X.”
Jul 29, 2024
Jul 29, 2024
Late Checkout rejected a $100M blank check venture funding offer
“This came to me a couple of years ago, we got offered A hundred million dollar blank check to build, to basically scale out late checkout and build, build out a bunch of new products faster, acquire faster, just take our model and just add steroids to it. And …”
Aug 5, 2024 bullish
Aug 7, 2024 neutral
Aug 7, 2024 bullish
Aug 12, 2024 neutral
Aug 27, 2024 bullish
Aug 29, 2024 positive
Isenberg: Yondr does $30M to $40M revenue across 1M daily student users
“From a scale perspective, from what I heard, Yonder was doing like 30 to forty million in revenue. They've got over a million students every day using the product in 21 countries, which is crazy. That costs about 25 to 30 dollars USD per student.”
Aug 29, 2024 positive
Sep 1, 2024 positive
Sep 6, 2024
Sep 6, 2024
Isenberg: 2024 startup playbook validates via content before building software
“How do you build startups in 2024? Step one, tweet about it. If it gets love, create a video about it. If it gets love, create a lead magnet about it. If it gets love, create a private membership slash community about it. If it gets love, create a SaaS slash a…”
Sep 11, 2024 positive
Isenberg: Gamifying GitHub commits with credit card-style rewards is a massive idea
“Like the more you use your credit card, the more I think credit card points meets GitHub. Commit idea is a massive idea. If you could be the place that people, like the more I commit, the more points I get. And yes, there's a leaderboard, but it also allows me…”
Sep 11, 2024 positive
Isenberg: Creators should synthesize unique formats by extracting techniques from top inspirations
“It's almost like you should create your own creator Mount Rushmore for your formats. Meaning pick three or four people who you really look up to, and then write down what is the one or two things that you take away from their content that you want to implement…”
Sep 11, 2024
Isenberg: An entrepreneur secured a Star Wars apparel license for only $50,000
“He basically bought the Star Wars license for some, like, apparel line, and he thought it was gonna cost, he's like, you know, Star Wars is huge, right? And he's like, oh my god, it's gonna cost, like, millions of dollars a year, and it ended up costing 50,000…”
Sep 11, 2024 negative
Isenberg: Failing to convert an LLC to an S-Corp cost millions
“We set up an LLC for one of our businesses in the States and it started making a bunch of money and we didn't realize that we should have converted it to an S corp. And which is another type of corporation. So and that cost us hundreds of thousands, if not mil…”
Sep 13, 2024
Sep 20, 2024 negative
Sep 20, 2024 positive
Sep 20, 2024 bullish
Isenberg: Creator retention analytics software is a billion-dollar opportunity
“Point is someone should build software that looks at data like this and gives you insights and says you should do the following things. And maybe that's view stats, which is Mr. B software creator analytics company. Maybe that's where he's going with it, but I…”
Sep 20, 2024 negative
Sep 20, 2024 positive
Isenberg: Hire niche domain experts, not McKinsey or BCG, to accelerate execution
“You, of course, you're trying to accelerate whatever it is you're doing as fast as possible. Get the person that's done the thing that you're trying to do. I don't think what he means here is hire McKinsey or hire BCG. I think what he means is hire experts.”
Sep 20, 2024 neutral
Sep 20, 2024 neutral
Isenberg: MrBeast's manual enforces zero tolerance for lateness and excuses
“Late, the word late is not in his dictionary and this whole page really is about, you know, don't be late, and it's your fault, and you know, it's important to have bias for action, meaning it's important to actually go and do things that you said you were goi…”
Sep 20, 2024 negative
Sep 20, 2024 positive
Sep 20, 2024 negative
Sep 20, 2024 positive
Isenberg: Top YouTube creators act more like data scientists than entertainers
“I used to think of YouTube creators as entertainers, but they're actually more like data scientists than they are entertainers. So when I'm talking, when you look at the top hundred YouTube creators, they are obsessing over the data.”
Sep 20, 2024
Sep 20, 2024 positive
Isenberg: MrBeast runs his production company as a data-driven meritocracy
“He leads his company in a very merit, meritocratic way. Do you get him a one on 10 on YouTube studio, which means, you know, Your video is really outperforming. He'll love you. So he just, he wants the best and he's data driven. So if you're number one and you…”
Sep 20, 2024
Isenberg: I prioritize audience comments before retention graphs or views
“I know for myself, when I create a piece of content, yes, I look at retention. Yes. I look at, you know, views. Yes. I look at subscribers, but the first thing I honestly look at is To see who's commenting. What are they saying? Are they enjoying it?”
Sep 20, 2024 positive
Isenberg: MrBeast is right to require platform obsession across all departments
“He keeps talking about being obsessed with YouTube. Basically, no matter what department you're in is a prerequisite to work here. And I don't think he's wrong. I just want to put that out there. I don't think he's wrong at all.”
Sep 20, 2024 neutral
Isenberg: 'Don't take no for an answer' mentality needs ethical boundaries
“I agree with him. Like you want that startup mentality. At the same time, you don't want to hurt other people, of course. So I would say I agree with the spirit of it, and I just think I would have put a little asterisk It could get a bit hairy there and make …”
Sep 24, 2024 bullish
Sep 24, 2024 positive
Sep 24, 2024 positive
Sep 24, 2024 positive
Isenberg: Nurtured audiences will buy paid products simply out of gratitude
“There will be people who sign up to this offer just because you've been in their inbox for six months, you've created a free community maybe, and you're providing so much value for six months, nine months, 12 months, and they literally just want to say thank y…”
Sep 24, 2024 positive
Isenberg: Scaled internet businesses can reasonably exit at 3x to 5x ARR
“Now, I don't know if this is a software business, this is an info product, this is an agency, but I don't think it's crazy to think that, you know, you can exit this business three to five times ARR, which is about twenty seven million dollars. To forty five m…”
Sep 27, 2024 positive
Sep 27, 2024
Sep 27, 2024 negative
Sep 27, 2024 bullish
Isenberg: Build audience, convert to community, then launch products
“It's basically like a funnel. So you start you start with the audience. So you build like, you know, you start off by building a Google doc of some copy. I start off by registering a Twitter account and just start tweeting. So I start by building an audience, …”
Sep 27, 2024
Medora: Familiarity blindness prevents founders from seeing sales page flaws
“I get like what's called like familiarity blindness. So if I look at my own sales pages, I've seen them literally like 10,000 times. I can't see anything wrong with them. I know them so well that I'm like, clearly this explains the product perfectly. But then …”
Sep 30, 2024
Sep 30, 2024 positive
Isenberg: TV press value lies in social repurposing and paid distribution
“The best part about getting press, especially TV press, is that, you know, once you get, for example, a two minute CNBC clip, it's not about the 500,000 people that are watching CNBC at the time. It's actually about repurposing that clip, putting it on social,…”
Oct 1, 2024 positive
Oct 2, 2024 positive
Why Founders Should Aggressively Hoard Social Media Handles for Startup Names
“Once every two weeks, see if that name is available on places like IG, Twitter, X, TikTok. You know, go and grab as many handles as you can. You can be a hoarder of some of these names. Don't worry. These handles, you know, nothing wrong with that.”
Oct 2, 2024
Oct 2, 2024 negative
Why WhatsApp Is a 'Garbage' Name That Fails the Telephone Test
“I actually think WhatsApp is a garbage name. It's a garbage name because first of all, it's like when they were first starting and they were trying to get product market fit and you know, it just basically didn't pass the telephone test.”
Oct 7, 2024 bullish
Oct 8, 2024 neutral
Isenberg: Cursor and Bolt cannot solve product optimization or customer retention
“Just because you know how to build a product doesn't mean you know how to build a product that retains and drives Engagement and word of mouth. So those, that's a whole separate ability of product optimization that cursor or bolt or whoever or whatever isn't g…”
Oct 11, 2024 neutral
Oct 14, 2024 positive
Oct 14, 2024 positive
Isenberg: WeWork built internal AI to detect weapons and smoke via cameras
“I was head of product strategy at WeWork and not many people know this, but WeWork had one of the best AI ML teams in, in technology. And one of the most interesting use cases that we had, I don't think we ended up really productizing it, but it was this idea …”
Oct 16, 2024 bullish
Oct 16, 2024 bullish
Oct 21, 2024 bullish
Isenberg: The internet is entering a golden era of directories
“We're kind of entering this like golden era of directories. We're starting to see them be more and more popular. People want curation and directories provide that. So if you're looking for your next startup idea, directories is a great place to start.”
Oct 30, 2024 positive
Isenberg: Writing analytical notes on marketing swipes solidifies creative intuition
“Cause what, and especially as you write it down, it will solidify it in your brain around like, oh, okay. Then the next time you create an ad, it just, you might, you know, you might just think, oh yeah, fried chicken, ice cream, pattern recognition, you know,…”
Oct 30, 2024 neutral
Oct 30, 2024 positive
Isenberg: Combining contrasting concepts creates effective ads for software
“If you break this down, it's what are two things that don't normally go together? Like you don't think of like a fried chicken and ice cream and then making it one fried chicken ice cream. Using really nice contrast. The blue, almost like a blue sky with a col…”
Nov 4, 2024
Nov 18, 2024 positive
Isenberg: Niche publications serve as wedges for vertical SaaS
“Another reason I really like this idea and people who listen to the pod know this about me is it's a wedge that could evolve into something else. So If you build the horse publication, personal publication, Step one, and it starts taking off. Step two could ea…”
Nov 20, 2024 bullish
Isenberg: Solo founders building multi-app holding companies will proliferate
“So I think you're going to start hearing more and more of these stories, and I know a lot of people hate those stories because they're like, you know, he got lucky or whatever it is, but it's the big reason, the two big reasons why you're going to hear more an…”
Nov 20, 2024 neutral
Girdley: Running a holdco requires comfort with relinquishing operational micromanagement
“I don't think hold goings for everybody. I think it requires a certain set of skills. I think you and I are some somewhat unicorny and not feeling like we need to have our hands to control every single thing. And like not everybody's like that.”
Nov 20, 2024 neutral
Isenberg: Aspiring holdco founders should build one profitable business first
“The first step is just building one idea, building one project that turns into a product that turns into a company that's profitable. And then once you get to that point, then like some of your buddies could be like, you know what, I'm actually going to go acq…”
Nov 20, 2024 bullish
Isenberg: Hiring Canadian staff yields a 39 percent currency discount
“Yeah, we have tons of teammates in Toronto and Montreal, and first of all, it's literally one dollar US, as we're recording this, it's one dollar US is one 39 Canadian. So you get a 39%, like on the financial side, you're getting a 39% discount, basically righ…”
Nov 20, 2024 positive
Isenberg: Community-based products consistently outperform non-community products
“I set up my holding company with the thesis that community-based products outperform non-community-based products. So when you start with an audience and you build a community, That's just the, a great way to create a moat, have customers lined up, and all of …”
Nov 27, 2024 positive
Isenberg: Bodega Gamified Email Marketing by Sending Incomplete $200 Promo Codes
“So I got this email from Bodega. Bodega is a retail shop and they sell streetwear. So I opened it up. They send me like an email a week. I never opened it up, but I got got with this one because they say there's a 200 dollar Bodega gift code in this email. Lik…”
Nov 27, 2024 positive
Isenberg: Partnering to bundle third-party digital products creates zero-cost value
“If you're looking for something to bundle, go reach out to companies that you like, and they're happy because they're getting distribution, like a digital product is free to distribute and you're happy because you're adding value.”
Nov 27, 2024 positive
Isenberg: Brands should offer specific, non-rounded store credit over percentage discounts
“Everyone thinks of discounts. I'll give you 10% off, 20% off, 30% off. If the average, you know, order size is a hundred dollars, and you were gonna give 20 dollars off, right? Instead of saying you have 20% off, because everyone is saying you have 20% off, th…”
Dec 2, 2024 positive
Appending referral tags causes publishers to proactively reach out for deals
“Why I think that is so smart having the reference and the link is people will start seeing it in, in their analytics and they will proactively reach out to you and It's way better for them to reach out to you than for you to reach out to them. Like the power d…”
Dec 2, 2024 positive
Selling B2B software is more lucrative than AdSense for high-traffic sites
“But I think the mistake a lot of people are, you know, will make with it probably is that they'll start getting a lot of traffic and they'll monetize via like Google AdSense. But I think that the bigger opportunity is go sell software to restaurants, you know …”
Dec 2, 2024
Isenberg: StumbleUpon prompted publishers like BuzzFeed to pay for traffic
“I sold a company to StumbleUpon, which was many years ago, a very large social network that would refer traffic to publishers' websites, and people used to see in their analytics that StumbleUpon would send them traffic. So then all of a sudden we'd have, like…”
Dec 9, 2024
Dec 9, 2024 positive
Isenberg: The easiest dataset startup model is curated database-as-a-service
“I think the easiest startup ideas with some of these data sets is database as a service. So I've seen that trend pop up more and more, DAS, database as a service, which basically, what does that mean? It's a fancy way of saying you're taking some data, you're …”
Dec 16, 2024 negative
Courtney: Pitching Podcasters for Free Exposure Without Clear Value Is Counterproductive
“Don't just reach out to Greg and be like, Hey, can I come on your podcast? Because Greg can be like, it's almost insulting to do that because he knows you just want to have access to his audience. But for example, what I did when I reached out to you, Greg, ev…”
Dec 16, 2024 bullish
Dec 16, 2024 positive
Isenberg: Making videos answering top Quora questions is a valuable strategy
“Quora is there's so much value. There's so much good stuff on Quora because you can understand what people are asking for and just go and make like going to make videos based on top Quora questions and answers in and itself is such a huge insight.”
Dec 16, 2024 positive
Dec 16, 2024 positive
Isenberg: Fast, thoughtful comments on creators' posts build trust and audience
“What I suggest people do is turn on notification bells for a list of creators that you care about and just be the first, first person to write something thoughtful. Don't write like cool video or great thread on Twitter, right? Like, are you kidding me? Don't …”
Dec 18, 2024 positive
Isenberg: Huge opportunity in running localized, country-specific arms of AI startups
“And I think that there's a huge opportunity in taking some of these businesses, partnering with them and being like, I'll just do your, you know, Canadian arm.
And, you know, people think, oh, that's so small.
It's such a small way of thinking.”
Dec 18, 2024 positive
Dec 18, 2024 bullish
Isenberg: Manual niche service agencies are prime targets for AI disruption
“Agencies are a really good business right now because it's super manual, like it's humans doing things. It's in a particular niche, like a good agency is focused on SaaS, FinTech. They're the best at, you know, just this one niche.”
Dec 20, 2024 bullish
Dec 20, 2024 positive
Isenberg: Build audience, convert to community, then build products
“So my whole thesis, like what I'm betting my entire career on, is this one funnel that I call the ACP funnel. So it's basically, A stands for audience. You build audience up top, then you convert that audience into a community, and then you build a product for…”
Dec 20, 2024 positive
Dec 20, 2024
Dec 23, 2024 negative
Dec 23, 2024 positive
Isenberg: Founders should use AI website builders to launch within one day
“Use platforms like VZero, Framer AI, platforms like that to get, like, the basics done. And then iterate from there, either on your own, ideally you know some code, excuse me, code, but otherwise you can still do some like light animations that or honestly go …”
Dec 25, 2024
Dec 25, 2024 neutral
Dec 25, 2024 neutral
Isenberg shut down his 60,000-subscriber AI newsletter to consolidate his portfolio
“You probably need a robot was a newsletter that 60,000 people signed up to get information about AI and how to use it to become a better solopreneur, better entrepreneur. And we shut it down. So we shut it down. Well, we shut down. Yeah, we shut down. You prob…”
Dec 25, 2024 positive
Isenberg: Design Scientist generated around $1.3M in revenue in 2024
“Designscientist.com. So that is a design subscription that people pay monthly for and they get, you know, on demand decks on demand, social assets that, you know, that sort of thing. That business did, you know, Oh, I think around 1.3 million in revenue.”
Dec 25, 2024 positive
Dec 25, 2024 negative
Dec 25, 2024 positive
Isenberg reached his lifetime net worth goal via an equity liquidity event
“And the last biggest win is I hit a financial net worth number that has always been in my head that I thought that I would never get to, but I hit it. And I don't really want to say the number. That's not the point, but I did hit it. And I'll talk more at the …”
Dec 25, 2024 positive
Isenberg: Holding companies should build skyscrapers, not strip malls
“That's like the big learning from running a holding company is, is that, is like you throw a lot against the wall, you make a cash flowing you evolve it into something that excites you. You simplify it wherever you can. You know, last year, going, 20, 23, goin…”
Dec 25, 2024 positive
Dec 25, 2024 negative
Isenberg shifted workflow from Notion to Apple Notes and pen and paper
“I'm spending more time on do not disturb mode. I really think that it's like the only way to get work done. I'm spending more time with pen and paper. I'm starting to write things down more. I'm spending more, I'm spending less time in like more hardcore produ…”
Dec 25, 2024 positive
Growing to 100K X followers is easier today than in late 2023
“I honestly, I think it's probably, on X specifically, it's probably easier to grow to a 100,000, zero to a 100,000 followers today than it was last year at this time. And that's because the For You page of X Highlights more smaller accounts.”
Dec 25, 2024 positive
Dec 25, 2024
Dec 25, 2024 negative
Dec 28, 2024
Isenberg: Hiring a junior marketer for custom reports costs $50k–$80k
“This is something that you would hire typically a junior marketing person to actually put together, take the data, make it look nice. Maybe you want a designer there or whatever, but it's someone you're paying, you know, in the U S at least kind of, you know, …”
Dec 28, 2024 positive
Jan 1, 2025 positive
Jan 1, 2025 neutral
Jan 1, 2025 neutral
Jan 1, 2025 bullish
Isenberg: AI Tools Enable Newsletter Creators to Build and Sell Software
“And now with AI, not only could you find a SAS tool you can build one, right? So you can use tools like rep, rep lit, like bolt, like V zero like lovable. And actually go and create these tools yourselves. And that's another beauty about a newsletter business,…”
Jan 7, 2025
Isenberg: 94 engaged followers beats 31,000 inactive followers algorithmically
“When you post something, these people are not engaging with it. And then it just suppresses you in the algorithm. It's better to have like literally 94 followers than to have 31,000, but have those 94 people super engaged.”
Jan 7, 2025 negative
Isenberg: Every solopreneur's goal should be to stop being a solopreneur
“I actually think that the goal of every solopreneur should be to not be a solopreneur. Like, I actually think that just doing things on your own is, like, super lonely, and you're, everything, everything is dependent on you, and that's not very, that, that to …”
Jan 7, 2025
Isenberg: Finding content-market fit takes six to 24 months
“It's like building a social account is like a startup where you have to iterate your way to product market fit, except this time it's content market fit. And oftentimes it takes six, 1218 months, 24 months, it takes time. And your job is to be the chief experi…”
Jan 7, 2025 positive
Jan 7, 2025 positive
Jan 7, 2025 positive
Jan 13, 2025 positive
Jan 22, 2025 positive
Isenberg: Thriving portfolio companies want strategic connections, not micromanagement
“When a company is doing well, they don't want me involved. Like they honestly, like, I don't have like the context that They might have. I shouldn't say they don't want me involved. They don't want me to, like, in the weeds. They want the strategic advice. The…”
Jan 22, 2025 neutral
Jan 22, 2025 neutral
Jan 27, 2025 positive
Jan 31, 2025
Greg Isenberg: Automated workflows can scale a business from $50K to $5M
“This is the difference between if you make. 50,000 dollars a year in sales, or you could make five million having these tight systems that just automatically You know, are in your workflows. It's the, it's your unfair advantage, frankly. Like, you know, most p…”
Feb 5, 2025 positive
Greg Isenberg: We build live product prototypes during meetings using AI
“Sometimes what we'll do is I'll put, you know, we'll have a product meeting and in the meeting we'll literally use replet or bolt. Or lovable to actually, you know, build what the prototype looks like, and then be like, what do we think about this by the end o…”
Feb 5, 2025 bullish
Feb 10, 2025 negative
Al-Abdullah: Most startup creators are like Hollywood actors reciting talking points
“Most people in our space, sometimes like they're essentially Hollywood actors and they're getting puppeted these talking points, but it was very clear to me on that clubhouse conversation way back when that it was that you actually walk the walk, you talk the …”
Feb 10, 2025 bullish
Isenberg: Preference for profit sharing over startup equity will accelerate
“I think that there's a lot of us who are now in our thirties and forties who are kind of like, yeah, that equity of venture backed startups, I'd rather a profit sharing or a bonus structure. And I think that's going to be a trend that's only going to accelerat…”
Feb 19, 2025 bullish
Feb 19, 2025 positive
Feb 19, 2025 positive
Feb 25, 2025 negative
Isenberg: X algorithm suppresses links; post video first, link hours later
“Actually the way to do it is you take a video of yourself playing the game and the tweet has the video because the link is going to suppress the algo then, and then after a few hours as a second tweet, you can include the link.”
Feb 26, 2025
Isenberg: Virality Without Format-Product Fit Is Empty Calories
“You need to have a format product fit. So don't, you know, this makes sense for you. Point of view, you have an essay due. If you're building Jenny AI, that makes complete sense. Now, if you would have done the, a guy drinks a cup of milk for every thousand fo…”
Mar 3, 2025 positive
Mar 3, 2025 positive
Isenberg: Winning AI Companies Will Automate Boring Workflows, Not Flashy Demos
“I think that the winners won't be the companies that create the most impressive AI demos. They're going to be the ones that understand these boring, painful workflows, a specific user groups and transform them with AI.”
Mar 5, 2025 neutral
Mar 5, 2025 bullish
Mar 5, 2025 positive
Isenberg: Vercel v0's visible reasoning beats Polymet's black box user experience
“First of all, I just gotta say, like, I love what vzero is doing right now. It's like giving me the reasoning of what it's doing. So I'm, instead of being in a black box like polymet, I'm, I feel like I'm actually talking to someone.”
Mar 10, 2025 positive
Isenberg: Subtly linking a domain in a Reddit signature drives ban-free traffic
“Something I usually do is I'll respond. Well, I'll create a post and just add as much value as possible. And then at the end, just sign my name and like Greg and then, you know, Greg from buy it for now products.com and just link that. So you're not even sayin…”
Mar 12, 2025 bullish
Mar 17, 2025 positive
Mar 17, 2025 positive
Mar 17, 2025 neutral
Isenberg: Content format lifecycles have collapsed from two years to two weeks
“Remember that formats have life cycles. So what I mean by that is a format might be really popular. And then it kind of like dies down, and then people start ignoring it. So you always have to constantly reinvent yourself. Now that you, the life cycle used to …”
Mar 17, 2025 positive
Mar 17, 2025 positive
Mar 17, 2025
Mar 17, 2025 positive
Mar 17, 2025 neutral
Mar 21, 2025 positive
Mar 24, 2025 positive
Isenberg: Human touch still outperforms full AI automation for top leads
“People are saying that agents are going to automate everything, twenty-four-seven. There's some things that the human touch is going to be better, right? Like, me recording a video, if you know, signed up to one of our forums, maybe me actually recording a vid…”
Mar 26, 2025 bullish
Mar 26, 2025 neutral
Isenberg: Complex research prompts in Manus AI take up to 15 minutes
“So what I've noticed about Madness is, if you want to do a prompt like this, it's going to take 10 to 15 minutes. So just so you know, like, it's not going to take a minute or 30 seconds. Like, this generally takes 10 to 15 minutes.”
Mar 31, 2025 bullish
Isenberg: Packaging social posts as lead magnets is a top growth channel
“The way to get news, you know, one of the ways that I've noticed has been really helpful to get newsletters subscribers is to say, okay, how can you package up value? And that's related to a piece of, you know, a tweet, an Instagram post, whatever, and give th…”
Apr 2, 2025 positive
Apr 9, 2025 bullish
Apr 16, 2025 positive
Isenberg: Night nurse customers offer high lifetime value via downstream sales
“The customer that is paying for it is a very high valued customer and you're getting them at the beginning of their journey. And meaning that there's probably a bunch of other things that you can sell them along the way.”
Apr 18, 2025 bullish
Apr 18, 2025 bullish
Apr 21, 2025 positive
Founders Should Test Demand With Quiz Funnels Before Writing Code
“Once you've done that, then, before writing a line of code even, go and build a landing page like this. Set up a quiz funnel, basically. Try to even further understand Your potential customer, your user, and you're sending traffic. I would start with free traf…”
Apr 25, 2025 positive
Apr 30, 2025 negative
Apr 30, 2025 positive
May 2, 2025 bullish
May 5, 2025 negative
May 5, 2025
Isenberg: Build an audience first so they dictate what product to build
“Step, step zero, build an audience. Then figure out what something to build is, and actually how you figure out, ah, how you build something is you start teasing things with your audience, and they're gonna tell you what to build.”
May 5, 2025 negative
Isenberg: StoryGraph's mood-based book discovery UI feels overly "nerdy"
“This feels extremely nerdy. Discover books by mood. I think that's really interesting, but like, I don't know, are people looking for like a checkbox? Like, I feel like there's so many more beautiful ways to show showcase that.”
May 12, 2025 positive
Isenberg: Billion-dollar AI solo founders act as editors, not individual contributors
“An editor of a newspaper doesn't write a lot of the actual articles. Like, basically, you have a bunch of journalists that are giving you all these articles, and as the editor, you're like, this is good, this is bad. Double down on this. You know what? Go rese…”
May 12, 2025 positive
Isenberg: AI founders must act like Rick Rubin, curating generated ideas
“That's how everyone needs to be in front of their AI tools, is no matter what niche you are, You have to be like, okay, I'm gonna get, I'm gonna use these tools, and I'm just gonna be getting a bunch of really interesting ideas from it, and then I'm gonna say,…”
May 12, 2025 neutral
Isenberg: CEOs are privately using AI to downsize, despite public denials
“I actually think that we should be real about that because I think a lot of people say that it's not about downsizing, ah, it's not about downsizing, but like from the CEOs I speak to, I mean, they're looking to get more done. With the same or smaller team.”
May 12, 2025 positive
Isenberg: Founders must master AI tasks personally before delegating to teams
“You shouldn't tell your team to do anything until you understand it. So, The thing that you should do is Map out all the boring, repetitive tasks that people do in your business from, by each function, and then try to do those tasks yourself.”
May 14, 2025 positive
Affiliate directories are the easiest entry point into online business
“Creating a list of top, let's say email providers, but having affiliate links is probably, and creating directories and creating guides around this sort of thing is probably the most, the easiest way to get started in this whole, like make money online space.”
May 19, 2025 positive
May 19, 2025 bearish
May 19, 2025 negative
Isenberg: Generic newsletter signup prompts fail due to audience fatigue
“And, you know, of course you can have a link that says subscribe to my newsletter, but that just doesn't work anymore. Subscribe. I guess that's the insight, you know, subscribe saying like, Hey, subscribe to my newsletter. Like people have hit fatigue. In ter…”
May 28, 2025 positive
AI Video Brings Cinematic Commercials to Niches Priced Out of Agencies
“This opens the door to a huge number two basically creating commercials for different niches. This opens the door to So many different like vertical niches that wouldn't have this level of cinematography and couldn't afford a 500,000 dollar agency for a commer…”
Jun 2, 2025
Jun 2, 2025 bullish
Isenberg: Operating a multi-business portfolio provides revenue diversification and peace of mind
“I think that there's something really strong in building a portfolio. I think that it also diversifies your revenue stream, so big, big fan of it, and I'm practicing what I preach, and what we preach is, you know, because we do operate a portfolio of businesse…”
Jun 2, 2025 positive
Isenberg: Founders should use throwaway brands for marketing R&D
“I think it's a good process to always, like, create new brands, new handles, try new content, and get feedback because at this point you might have thousands of followers, you might have customers already, and trying new stuff it might be hard at that point.”
Jun 2, 2025 positive
Jun 2, 2025 positive
Isenberg: Free Public Tools Boost Visibility in ChatGPT Recommendations
“So, meaning, you know, chat GPT when people are You know, asking chat GPT for, you know, product recommendations and stuff like that, you're more likely to come up if you have public facing tools either on your website or linked linked to your website.”
Jun 2, 2025 positive
Isenberg: Anyone can reach 10,000 X followers through thoughtful niche replies
“There's a simple way to get to 10,000 followers on X that anyone could get to, and it's set up tweet notifications with people in your niche, and just be a reply guy or gal, and just create thoughtful content, not just like great thread or, I agree, thoughtful…”
Jun 2, 2025 bullish
Isenberg: Creator-Led Businesses Are a Major Current Opportunity
“I think having creators and building a creator led business right now, a huge opportunity because you have all these creators really good at doing content. They're doing brand deals. They're doing advertisement, but they're looking to get into businesses.”
Jun 2, 2025 positive
Isenberg: Start With High Creator Rev Shares Before Decreasing Them
“So I would say, you know, be generous with your rev share. You can always start really high to get them on board, because they're taking a chance, and then over time, once you increase, like, how many affiliates you have, you can start decreasing that percenta…”
Jun 4, 2025 positive
Isenberg: Pair ambitious annual goals with 30-day sprints when building in public
“If you're building in public, you might want to have one really big goal. For example, I want to make a million dollars ARR in 12 months, and I'm building the next big tennis app. And that's a really big goal. And you can remind people of that goal, but you ne…”
Jun 4, 2025 positive
Jun 9, 2025 negative
Jun 9, 2025 positive
Isenberg: Subtle design micro-interactions move the needle on product perception
“The little details do matter, like the little, like the, you know, for example, logo is kind of like moving a little bit and You know, if you hover over the number one software to spot trends, like right there, like, yeah, there's like a little, you know, thin…”
Jun 9, 2025 positive
Jun 13, 2025 bullish
Jun 13, 2025 positive
Greg Isenberg: Customers readily pay for one-click tools replacing multi-step tutorials
“People are willing to pay for products that make it really easy and faster. Faster is, we talked about tedious before, but fast is just another code word or synonym for, I will pay you to do it faster. So building the one click version super, super effective.”
Jun 13, 2025 bullish
Jun 13, 2025 positive
Greg Isenberg: Manual copy-paste workflows between tools are monetizable startup opportunities
“Audit where you copy and paste between tools, because that friction is a startup idea. If you find yourself, for example copying and pasting emails into a CRM, well, that workflow is a tedious, painful thing that you can build software for and charge money for…”
Jun 16, 2025 positive
Jun 18, 2025 positive
Jun 23, 2025 bullish
Greg Isenberg predicts the future of automation is remixing existing workflows
“I don't believe that most people are actually going to go create NAN workflows, make workflows, Zapier workflows. Like, I don't think that they should. Like, I think the future of all of this is you're just remixing other people's workflows.”
Jun 25, 2025 positive
Jun 25, 2025 positive
Isenberg: Feeding customer pain points into Claude boosts landing page conversions
“Why is this so key? Is that you can actually feed this in to Claude and say, you know, write copy on my landing page based on these pain points and specific language they use. And that's going to help you convert better on what, whatever it is you're working o…”
Jul 2, 2025 positive
Isenberg: Simple AI Agents Directly Replace Human News-Curation Workflows
“I have someone on my team who actually looks for news and sends it to our product managers, product designers to just keep them up to date. Like, that's a person that's actually going and doing that. This just replaced that part of that person's workflow.”
Jul 9, 2025 positive
Isenberg: Voice agents that admit being AI upfront reduce caller drop-offs
“What really worked for us is start the prompt with, I'm an AI, please don't hang up. I'm valuable. Why that's so important is because a lot of people have negative feelings towards AI. They much rather talk to human beings, especially normal people. So as soon…”
Jul 9, 2025 positive
Jul 9, 2025 bullish
Isenberg: AI 'Vibe Marketing' Holds an Unfair Advantage Like Mobile in 2010
“If you were a Facebook marketer in 2008, you had an unfair advantage. If you were in consumer mobile in 2010 when the app store, you know, basically just came out, you had an unfair advantage. There's an unfair advantage that exists right now in vibe marketing…”
Jul 14, 2025 negative
Jul 14, 2025 bullish
Jul 14, 2025 neutral
Isenberg: n8n is overrated for mainstream users but underrated for technical users
“For the vast majority of people, they copy these workflows and they don't work for them, or something's broken, or they don't know how to do it. So I think for the vast majority of people, it's overrated. But I do think for, like, somewhat technical or technic…”
Jul 15, 2025 positive
Jul 15, 2025 positive
Jul 15, 2025 positive
Isenberg: Automating Monthly Customer Feedback Analysis With Grok 4 and Slack
“Customer feedback analysis agent, I'm going to a hundred percent be using this. And I'm thinking to myself, like, how can I do this as an automation, right? So every single month, you know, it pulls our feedback, it asks rock for, and then it posts to our Slac…”
Jul 15, 2025 neutral
Isenberg: Grok 4 Branding Visuals Rate 6.7/10 and Break on Editing
“The branding visuals. I mean, I'm not, Kind of like, I'll give that, like, a 6.7 on 10. Like, it was cool that it was so quick, and it was pretty clean, but when I actually went and edited it, and went deeper into it started to break.”
Jul 25, 2025
Jul 25, 2025 positive
Isenberg: Siphon attention by quote-retweeting viral ideas and committing to build them
“You can also quote retweet this and be like, I'm building this. And then all of a sudden, how many views this guy, he just, you know, it's gotten like, all of a sudden you're like siphoning views and then people are following along your story and then they bec…”
Jul 25, 2025
Jul 28, 2025 negative
Isenberg: Avoid crowded, high-demand markets to escape VC-backed competition
“You don't want to focus on high demand
And many tools.
This is kind of a trap because this ends up getting focused you know, it gets bombarded by VC backed startups.
And then you have a huge churn problem and it's just hard to earn attention.
So I would say li…”
Jul 28, 2025 positive
Isenberg: Micro-SaaS must target high polish in a niche market
“If you think about micro SaaS, you want to innovate in a niche and you want it to be high polished.
If you think about a plugin, what is a plugin?
A plugin is like a Shopify app.
You're like built on top of someone's ecosystem.
You're a WordPress app.
It's nic…”
Jul 28, 2025 positive
Isenberg shares the micro SaaS growth flywheel framework
“So first you're going to actually build an audience or community and or community... From that, you're going to learn about the acute pains of that audience and community. From that, you know, well, obviously you're going to build something. You're going to bu…”
Jul 28, 2025 neutral
Isenberg: BoringMarketing.com started purely as an X account
“When we first started BoringMarketing.com you know, it was just a Twitter account where we talked about automating marketing with AI workflow and agents, and over time we built the business around it, but it literally started off as a X account.”
Aug 7, 2025 bullish
Aug 7, 2025 positive
Isenberg: Audience Development Is Crucial for a One-Person Billion-Dollar Business
“While you're getting really good at your fulfillment, you have to get really good at your audience development too. Like you, this, you have to live and breathe this. And I think that's a big part of what will make a successful one billion dollar business.”
Aug 7, 2025 positive
Isenberg: Building a Solo Billion-Dollar Business Without Network Effects Is Extremely Hard
“You're gonna wanna start a one-person business with network effects. If you don't think that it's possible that there's network effects, it's going to be possible, but I think it's gonna just be extremely hard. If you do have network effects in some capacity, …”
Aug 7, 2025 neutral
Isenberg: Complex B2B SaaS Selling to Fortune 500 Requires Human Sales Teams
“If it's a complex B to B app or B to B SaaS. You're gonna need a sales team. So you probably don't want to do that. And when I'm talking about that, I'm talking about like a healthcare company, you know defense company, education you know, selling into the for…”
Aug 7, 2025 negative
Aug 7, 2025 bullish
Isenberg: First billion-dollar solopreneur's AI agents will match or exceed humans
“But I think that, you know, the person that's going to end up creating this billion dollar one-person company is just going to, like, all of these things are going to be extremely dialed. All the rules are going to be dialed. All the references are going to be…”
Aug 13, 2025 positive
Aug 13, 2025 positive
Aug 27, 2025 positive
Sep 19, 2025 bullish
Isenberg: AI-powered local niche media offers high margins and low competition
“The difference today is you know, it just doesn't cost that much to create the media, you know, with all these AI tools. So if you can actually go and, you know, attract a high value customer you know, and then ultimately pass them off From a lead gen perspect…”
Sep 22, 2025 bullish
Isenberg: Consumer AI apps aren't saturated; 100+ Cal AI spin-offs will succeed
“And I think that people think that
it's getting saturated with consumer mobile apps, but I don't think that's the case.
That's my hot take.
I think there's going to be so, so many examples of, you know, there's gonna be like a hundred, you know, mini versi…”
Sep 22, 2025
Isenberg: Mobile apps have at most 60 seconds in onboarding to deliver value
“And then you basically have maximum, 60 seconds in onboarding. And it's important to create value first. When you look at some of the, you know, some of these apps that, you know, have a lot of virality to them, they basically have, you know, just a 60, you kn…”
Sep 22, 2025 negative
Sep 24, 2025 bullish
Sep 24, 2025 bullish
Isenberg: Bolt builds apps in seconds that once cost millions
“We're at the stage where you can literally take, like, a website app idea you have, Throw it into Bolt, and it's going to design something for you and build it for you in a matter of seconds. Something that you'd have to hire a team of designers and engineers …”
Sep 24, 2025 bullish
Oct 3, 2025 positive
Isenberg: Bolt Hackathon awards over $1M in non-dilutive prize funding
“90,000 dollars for the regional awards, a 100,000 dollars for the bonus awards, 250,000 dollars for the challenge awards, and 597,500 dollars for the global awards. Over a million dollars of non-dilutive funding for people to go do whatever they want with.”
Oct 4, 2025 positive
Have Claude evaluate video concepts before generating them in Sora
“But this is the mistake that people make is they just kind of stop there and then they put it into Sora. But what you actually want Claude to do is to evaluate it. So what I usually do is I say, evaluate each of these 10 concepts against our key engagement cri…”
Oct 6, 2025 positive
Oct 6, 2025 negative
Oct 15, 2025 positive
Oct 15, 2025 positive
Oct 15, 2025 negative
Oct 17, 2025 positive
Nov 3, 2025
Greg Isenberg advises choosing AI coding tools by betting on specific founders
“My recommendation to people is actually to follow all the founders of these businesses. So, V-Zero, Guillermo. Kodak, Sam Altman. Lovable, Anton. Bolt is Eric Simons. Replit, Amjad, et cetera. Follow them, and then see who you believe in. Like, if you really c…”
Nov 3, 2025 bullish
Nov 3, 2025 positive
Nov 10, 2025 positive
Isenberg: The Audience-Community-Product funnel offers the highest odds of startup success
“I call it the ACP funnel. I've talked about it on the pod before. You know, first create an audience, then create a community, then create a product. So it's literally a funnel. And You know, I think, ah, you know, you start with an audience, and you can tell …”
Nov 10, 2025 positive
Nov 10, 2025 positive
Isenberg: Running multiple complex Glif creative pipelines cost only $2
“By the way, everything that we've done so far from a credits perspective, like we've used about two dollars worth of credit so far. So all of this has taken about two dollars, the audio here the thumbnail and the oh, of course the documentary.”
Nov 10, 2025 bullish
Nov 10, 2025 positive
Isenberg: Brands should run multiple personal accounts instead of one corporate account
“Gone are the days where you create one brand account, right? You go and create one, like you create one brand. Let's go back to here in a second. Sort of the old way of doing accounts, brand accounts, social media on brands was you create one brand account. An…”
Nov 17, 2025
Nov 17, 2025 positive
Nov 17, 2025
Nov 17, 2025
Isenberg: Answering Cloud Spend Instantly Separates Closed Deals From Dead Ones
“When an investor or an acquirer is gonna ask you, how much are you spending on AWS? You should be able to answer that in 30 seconds if you're the founder. Not in three days. That speed is the difference between, we'll think about it, and, you know, we're gonna…”
Nov 17, 2025
Nov 17, 2025
Nov 17, 2025
Nov 17, 2025 negative
Nov 17, 2025 positive
Nov 17, 2025
Nov 17, 2025
Nov 18, 2025 bullish
Isenberg: Gemini 3.0 feels more powerful than any vibe coding platform
“I mean, this is one prompt, and it feels like, just this is my gut reaction, this is the first time I'm seeing this just feels like this is kind of like an elevated version of any vibe coding platform I've seen. Like, it just feels like it's going a little bit…”
Nov 21, 2025 positive
Nov 21, 2025 positive
Isenberg: Feeding a full PRD to AI Studio yields optimal designs
“Basically a PRD means like, what is the problem? What is the high level approach? What is the narrative? What are the goals? Ideally you're giving this data to Google AI studio so that you get the most, the best design product that, you know, and here we have …”
Nov 21, 2025 positive
Nov 26, 2025 bullish
Dec 3, 2025 positive
Profitable AI apps require identity, urgency, high stakes, and repetition
“The niche that they that, you know, a niche works when it has an identity. It has, you know, collectors or professionals church goers. Urgency, I need an answer now. Stakes, money, reputation, time, and repetition. Same job to be done weekly and daily. If the …”
Dec 3, 2025 positive
Dec 3, 2025 positive
Isenberg's five-part framework for finding $50K MRR mobile app ideas
“Is find a group that, one, spends money. Two, has a repeating problem. Three, uses photos and videos as inputs. We've seen how important that is. Four, cares about accuracy. And five, had, has bad existing tools. If they check all five boxes, you might be sitt…”
Dec 3, 2025 positive
Dec 10, 2025 positive
Dec 10, 2025 negative
Isenberg: Aggressive LLM Prompts Trigger Pre-Canned Responses to De-escalate
“A vague request might be something like, fix this grammar in this now, you know, but the problem with that is, you know, it leads to overly cautious, pre-canned, or basically just less helpful responses. As the model tries to deescalate.”
Dec 10, 2025 positive
Dec 10, 2025 positive
Dec 15, 2025
Dec 15, 2025 negative
Isenberg: Agency passed on equity in startup that later hit $3B
“One sort of miss that I had this year was I met an entrepreneur that, that I believed in. I really, really believed in. I thought he was exceptional, and I knew he was going places but he brought to me a business that I didn't believe in. So he said, hey, I'm …”
Dec 15, 2025
Dec 22, 2025 positive
Best-performing consumer apps require a striking visual hook for virality
“The apps that do the best are just sort of the simplest apps that you can explain so simply that, you know, just in a few words that you can, very important have one visually heavy element because that's going to be helpful when you're creating organic content…”
Dec 24, 2025
Jan 5, 2026 positive
Sub-4.0 Amazon ratings signal easy product opportunities, like dog pee pads
“There's, you know, washable pee pads for senior dogs and the average rating is 3.88. So like that's a bad rating, right? So that means that there's an opportunity to create great products and it's giving you, it's telling you why people aren't enjoying the pro…”
Jan 5, 2026 positive
Jan 12, 2026 neutral
Jan 16, 2026 positive
Jan 19, 2026 bearish
Greg Isenberg: Cloning billion-dollar software will not work in 2026
“Like there's so many people and there's a lot of tutorials about this, like cloning billion dollar software. You know, I cloned a four billion dollar software. Look at me, but that's not the type of software that's going to work in 20, 26.”
Jan 26, 2026 bullish
Isenberg: AI allows agencies to operate with 1/20th the human headcount
“There's an opportunity to use something like this and basically do client work, but the service is, instead of having literal humans do it, you have, I mean, you're going to have some humans manage it, but a lot less humans, maybe a 20th of the amount of human…”
Jan 27, 2026 positive
Isenberg: Claudebot will evolve into productized roles like designer or copywriter
“I envision a world like how Claudebot could evolve is that, you know, it's basically a productize, like I believe Claudebot or whatever, however it evolves, there's going to be like hire a designer, hire a copywriter, hire, you know, it just, it does, it feels…”
Feb 4, 2026 positive
Feb 9, 2026 positive
Feb 23, 2026 bullish
Isenberg: Serious LLM Users Must Build On Centralized Markdown Notes
“The fact, like, that if you are using, if you are serious about Using LLMs to take your ideas and put in and get the most out of them. If you're serious about building, you know, what people are calling a personal OS and you are not using a centralized note-ta…”
Feb 23, 2026 bullish
Isenberg: 99.99% of People Won't Build Personal LLM Systems, Leaving Massive Alpha
“Well, what's cool about this is 99.99% of people are not going to spend the time to actually set up something like this and make it a part of their daily lives. And the alpha, so to speak, is in terms of leading a more productive, happier, healthier, Better, m…”
Feb 23, 2026 positive
Vin: Obsidian's bidirectional linking mirrors human associative thinking
“The reason why people love obsidian is because of these interrelationships. The idea that you could open a file and then, you know, I just open this file and then I'm like, oh, interesting. I mentioned Greg Eisenberg. I can click that and it goes to that file.…”
Mar 2, 2026 bearish
Isenberg predicts autonomous AI marketing agents will cause widespread real job losses
“So I think and then the unfortunate thing is I think a lot of these jobs to be done, and this is where I disagree with a lot of people, is I think that there are, is going to be a lot of job loss. Real job loss.”
Mar 4, 2026 positive
Isenberg: Software founders must build media around a single focused channel
“You're going to not just want to create a product, my friends. No, no, no, no, no. You're going to want to create media. You're going to go on ahead and, you know, create an Instagram, create a TikTok, create an X, pick one channel that you're going to focus o…”
Mar 4, 2026 positive
Isenberg: User Preferences and Long-Term Memory Form Moats in Agentic SaaS
“Step 18 you're gonna wanna store user preferences, so as people are using using the product that's gonna be a little bit of your moat. The user preferences, how they're using it, and then the memory long-term memory into your, you know, agent SaaS is going to …”
Mar 9, 2026 neutral
Isenberg: Founders over-optimize debating OpenAI versus Anthropic frontier models
“You don't need to worry about, you know, is OpenAI a little bit better than Anthropic? Like, the reality is, you know, you can think of it as like Ferrari and Lamborghini, like both cars are going to go fast. And, you know, one day one car might go faster, and…”
Mar 24, 2026 positive
Isenberg: Every AI agent stack requires five specific infrastructure layers
“So the way I think about my agent stack is that every builder, if you're listening to this, you're probably going to need five different layers. You're going to need an agent harness. So that's going to be something like a cloud code, cursor, codex, or idea br…”
Mar 30, 2026 bullish
Mar 30, 2026
Mar 30, 2026 negative
Mar 30, 2026 bullish
Mar 30, 2026
Mar 30, 2026 positive
Apr 1, 2026 bullish
Isenberg: Founders Can Launch and Monetize AI Startups in Mere Hours
“You know, in 20, 26, you know, you can have an idea
Or grab an idea from idea browser by nine a.m., have something built by 9:15 a.m., have a product built by, you know, nine 45, you get the first customer by 10, and you iterate by lunch.”
Apr 1, 2026 neutral
Isenberg: The Asymmetric AI Startup Window Will Narrow Within 24 Months
“I think that there's 12 months where competition starts catching up. Some of the best niches get claimed. Some of the tools get crowded. I think there's probably 24 months where the window narrows. The builders who get started now Are going to start owning moa…”
Apr 1, 2026 neutral
Apr 13, 2026 bullish
Apr 18, 2026 positive
Isenberg: 'Share this win' CTAs convert significantly better than generic share buttons
“I didn't tell it to say share this win, but I know as someone who's built social products that millions of people have used, That if you say share this win versus share this on Facebook, share this win is going to convert a lot more. And what does that mean ta…”
Apr 18, 2026 negative
Isenberg: Claude Design losing context when switching folders is a UX miss
“What I do find confusing is every time you like leave a folder and go back in, it kind of like it loses context a little bit. See, I wanted to get back to the questionnaire but when I went back here, there was nothing, right? But anyways, I gave it the, so tha…”
Apr 18, 2026 negative
May 4, 2026 bearish
Isenberg: Fully autonomous companies are still an unrealistic dream
“You cannot run a fully autonomous company right now that, yeah, that is going to get better, that you can just like, You know, go hang out on the beach, 24 seven. That being said, I think there's parts of the business that can be autonomous. Like support is li…”
May 4, 2026 neutral
Isenberg: Vibe-coded AI apps require a credibility layer to be taken seriously
“My, you know, my issue in general with like vibe coded projects is that Because anyone could, you know, create apps and products like this, it's almost like you need to have some credibility layer in order to listen to the content.”
May 6, 2026 positive
May 11, 2026 positive
Isenberg: Viable AI agent businesses follow a feed-asset-trigger-buyer-monetization pipeline
“The way to think about it, just from a, you know, framework perspective is you have a feed, Goes to an asset, goes to a trigger, goes to a buyer, goes to monetization. These are the boring, tiny ideas that you can use AI and use Claw to go and build some of th…”
May 11, 2026
Isenberg previously flipped $8 expiring domains for up to $5,000 each
“And not a lot of people know this about me, but I actually had a premium domain marketplace many years ago where I would literally do just this. Actually, let me explain. What did I do? I would have a person scour the internet for domain auctions and stuff lik…”
May 18, 2026 bullish
May 18, 2026
A My First Million podcast pitch spawned a six-figure monthly pet brand
“One of the ideas that I had, I was on the My First Million podcast, you know, two, three years ago, and I was like, someone should do Athletic Greens for pets. Eat fun for pets. And, you know, someone took that idea, ended up making hundreds of thousands of do…”
May 18, 2026 positive
Courtney makes €500k from a 1,000-viewer weekly live stream without ads
“I mean, I can just tell you too, like, so I have only one to two, one to 2000 people tuning into me every Tuesday, and that business alone can make four to 500,000 euro with no ads, with nothing else other than me selling like in-person events or like even mer…”
Jun 4, 2026 positive
Isenberg: Building mini-games is an underrated distribution strategy for AI apps
“One of the biggest problems that people have with vibe coding and agentic engineering is they build something and no one No one's no one's going to it. Well, you know, if you build games, for example, that actually generate buzz around what you're, the bigger,…”
Jun 9, 2026 neutral
Jun 11, 2026 positive
Jun 11, 2026 positive
Isenberg: Pitting AI copy options against each other yields far better output
“So what's great about doing these tournaments. So I use fable five high over here. Is it basically instead of getting one option that maybe is okay, you're basically getting it, you're pitting it against each other, and you're getting just a lot better output.”
Jun 13, 2026 bullish
Local AI infrastructure acts as insurance against unexpected cloud platform bans
“The lesson is don't build your entire life On something that can disappear with a single letter. Own a part of your stack. Have the generator in the garage. Local models are the insurance, and this is the weekend I finally bought the policy.”
Jun 23, 2026 bearish
Jun 25, 2026 positive
Jun 25, 2026 bearish
Jun 25, 2026 bullish
Jul 1, 2026
Jul 13, 2026 positive
Isenberg: Founders should build a 'minimum viable loop' for immediate AI feedback
“You know, you kind of want to start with a smaller loop, right? Like the minimal viable loop, the MVL in the sense of first start by just creating incredible posts. And just optimize around the posts. And maybe the verifiable outcome isn't a 100,000 followers,…”
Jul 20, 2026 positive
Isenberg: Enterprise pitches win by helping corporate buyers get promoted safely
“You're pitching to people at a company and people at a company, I'll say the thing that people don't say, which is they don't want to get fired. Right? Like they want to get promoted actually. So your job is to help them get promoted. How do you help them get …”
Jul 20, 2026 neutral
Jul 28, 2026 positive
Aug 3, 2026 positive
Isenberg: The goal is to build the smallest effective AI graph
“The goal is actually to make the smallest graph that improves the quality of work, and that's a really important distinction, because a good graph should remove fake waiting, and it should separate workers from checkers, and really it should put human approval…”
Aug 3, 2026 negative
Isenberg: Adding more AI agents can just amplify the same mistakes
“Now there is one mistake that I want to warn against, which is more agents don't automatically mean better output. Sometimes actually more agents mean more noise. Sometimes it means five AI workers confidently repeating the same wrong idea. Sometimes it means …”
Aug 3, 2026 positive
Isenberg: AI graph engineering builds compounding organizational memory over time
“The real compounding value of graph engineering isn't just that one task gets better. It's that your work starts producing memory. What do I mean by that? I mean that every customer research graph creates better customer notes. Every content graph creates bett…”
Aug 5, 2026
Aug 10, 2026 positive
Greg Isenberg: Sell Niche Agent Data to Agencies, Not End Business Owners
“In the early days, your first customer is often the person already selling into the niche. So instead of trying to sell agent readable competitive analysis to a med spa owner, which is a phrase that is just confusing to the average person. Sell it to med spa m…”
Aug 10, 2026 positive
Greg Isenberg: Founders Must Build Agent-Ready Moats Instead of Vibe-Coded Tools
“Now, I think the types of businesses to create are businesses like this. They're not like little tools that could be vibe coded. These are startup ideas that, you know, could be profitable on day one that, you know, have some moat that are, you know, are reinv…”
Aug 10, 2026 bullish
Aug 10, 2026 positive
Aug 12, 2026 positive
Isenberg: Video-first creators will win consumer software as code commoditizes
“And now the people that are going to win are going to be the more creative, maybe the video first people, the people that can like understand how to create Instagram reels that a posture app can go viral and the code is actually going to matter a lot less.”
Aug 17, 2026 positive
Aug 17, 2026 bullish
Aug 17, 2026 positive
Isenberg: Humans must retain control of auth, migrations, and payments
“It can work on small branches, but before touching things like dependencies, before touching migrations, before touching payments off things, these like bigger things, you basically want to make sure that the human owns those trust decisions.”
Aug 17, 2026 positive
Aug 21, 2026 positive
Aug 31, 2026 bullish
Aug 31, 2026 positive
Isenberg: Marketing engineers should first build a centralized growth repository
“And the first thing I would build is a growth repo. Yeah, I know it sounds a little bit nerdy but you know, even if you're non-technical, I believe you can do it. So you're going to want to go and create a GitHub repo or honestly just a structured folder. Ah, …”
Sep 2, 2026
Isenberg: Automating an entire channel on day one with AI fails
“If I were using this I wouldn't try to automate my whole YouTube channel on day one. I think that's way too much, and I think when people use a repo like this on day one, and then they start, and they don't get the results, it's because they just ask for too m…”
Sep 8, 2026 bullish
Sep 8, 2026 negative
Sep 8, 2026 positive
Isenberg Outlines a Five-Point Filter for Viable Local AI Software Ideas
“The filter is pretty straightforward, so I look for a customer with sensitive data, repeated review work, bad software usually expensive mistakes, like And mistakes that will cost them a lot. And a workflow that happens close to the device. That combination is…”
Sep 8, 2026
Isenberg: Beginners Should Automate Workflows Before Fine-Tuning Open Models
“People hear, you know, open model and immediately want to train their own model, and I get it. I get why. I was actually the same way. It sounds really cool, but I feel like that's like an advanced move. The practical move, the beginner move, where you should …”
Sep 8, 2026 bullish
Sep 10, 2026 positive
Isenberg assesses if an AI agent can do the job before hiring
“This is just how I, by the way, side note, this is how I'm thinking before I hire anyone. I'm like, should I just do, get an agent to the, To do this. Sometimes yes, sometimes no, but that's been the default of how I've been thinking as I'm building my company…”