Medora: Familiarity blindness prevents founders from seeing sales page flaws
Neville Medora · Do this to make more money from your startup · Sep 27, 2024 · at 2:16
Copywriting expert Neville Medora explains why creators and founders struggle to objectively review their own landing pages during an audit session with Greg Isenberg.
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“I get like what's called like familiarity blindness. So if I look at my own sales pages, I've seen them literally like 10,000 times. I can't see anything wrong with them. I know them so well that I'm like, clearly this explains the product perfectly. But then other people look at them and they're like, Wait, you do office hours? And I'm like, that was like half the page. And clearly I messed up somewhere.”
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