Neville Medora

9 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Sep 27, 2024 by Neville Medora · said 3 times in 1 episodes since 2024 · across every show →

On the record as a speaker too: Neville Medora's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Jonathan Courtney (3)

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2024 3 mentions in 1 episode

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Everything said about Neville Medora, oldest first

Sep 27, 2024 positive
Insight
Medora: Testimonials must showcase specific tangible outcomes over generic praise
“A lot of people will put testimonials and stuff like, Greg is awesome. Cool. Who gives a shit? It's like, Greg is awesome. He helped take my company from zero to ten billion dollars in one day. Much better, right? There's like a result in there. So I think hav…”
Neville Medora Sep 27, 2024 ▶ 35:49 Do this to make more money from your startup
Sep 27, 2024 positive
Insight
Medora: Case studies signal client caliber better than descriptive copy
“These types of things actually do a lot more than people expect. Like, it's not just showcasing your work, but it's actually showing who you work with.”
Neville Medora Sep 27, 2024 ▶ 10:14 Do this to make more money from your startup
Sep 27, 2024
Insight
Medora: Urgency works best when anchored to real calendar milestones
“Urgency is always best when it's tied to something real. If you just say, like, sale ends in three days, and it's just, you know, August 27th or whatever, it's not as real as if it ends, like, at the end of the quarter, or at the, on New Year's, or on Christma…”
Neville Medora Sep 27, 2024 ▶ 38:15 Do this to make more money from your startup
Sep 27, 2024
Insight
Medora: Every element on a landing page must earn its pixels
“Everything needs to earn its pixels. So if there's a pixel on a page, you know, meaning the base element of a page is a small little pixel like that, everything needs to earn its way on there.”
Neville Medora Sep 27, 2024 ▶ 20:00 Do this to make more money from your startup
Sep 27, 2024 neutral
Insight
Medora: Community buyers care about delivered outcomes, not platform choice
“I think most people don't care is what I've found. Like just through surveys, like they don't, so long as they get what's promised on the page, like they don't care the delivery method.”
Neville Medora Sep 27, 2024 ▶ 47:31 Do this to make more money from your startup
Sep 27, 2024
Insight
Medora: Stacking marketing buzzwords compounds cognitive complexity for website visitors
“You got like a buzzword here, you got a buzzword over here and buzzwords stacked together compound. So it's like buzzword, buzzword squared, buzzword cubed in terms of complexity. So my brain is like, okay, I kind of understand what they're talking about rough…”
Neville Medora Sep 27, 2024 ▶ 18:48 Do this to make more money from your startup
Sep 27, 2024 positive
Insight
Medora: Drafting the sales pitch first screens out bad startup ideas
“I do think it's really, really helpful when you're starting a business idea, try to write out the sales pitch and you'll quickly realize, oh, this is a bad pitch. This isn't good. And so I, I've, I have discouraged myself from doing a lot of businesses that'll…”
Neville Medora Sep 27, 2024 ▶ 25:32 Do this to make more money from your startup
Sep 27, 2024
Insight
Medora: Familiarity blindness prevents founders from seeing sales page flaws
“I get like what's called like familiarity blindness. So if I look at my own sales pages, I've seen them literally like 10,000 times. I can't see anything wrong with them. I know them so well that I'm like, clearly this explains the product perfectly. But then …”
Neville Medora Sep 27, 2024 ▶ 2:16 Do this to make more money from your startup
Sep 27, 2024
Insight
Medora: Auditing pages like an inattentive 'caveman' reveals what actually works
“Imagine there's a dumb caveman and he's reading the page and he's just scrolling bleary eyed. It doesn't really give a fuck. And he's kind of like dumb, dumb, dumb. I don't care. For some reason there's a picture of Einstein. Okay. That's how I read pages. Lik…”
Neville Medora Sep 27, 2024 ▶ 21:36 Do this to make more money from your startup
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