Medora: Drafting the sales pitch first screens out bad startup ideas
Neville Medora · Do this to make more money from your startup · Sep 27, 2024 · at 25:32
Copywriter Neville Medora explains to Greg Isenberg how drafting sales copy early prevents him from investing time into unpromising business ventures.
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“I do think it's really, really helpful when you're starting a business idea, try to write out the sales pitch and you'll quickly realize, oh, this is a bad pitch. This isn't good. And so I, I've, I have discouraged myself from doing a lot of businesses that'll take me a lot of time with no results by writing out the pitch first.”
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