Isenberg: Brands should run multiple personal accounts instead of one corporate account
Greg Isenberg · Glif AI: The $10 App That Replaces a Full Creative Team · Nov 10, 2025 · at 17:31
Greg Isenberg shares social distribution strategy while demonstrating how to generate synthetic brand ambassadors on Glif.
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“Gone are the days where you create one brand account, right? You go and create one, like you create one brand. Let's go back to here in a second. Sort of the old way of doing accounts, brand accounts, social media on brands was you create one brand account. And that brand account might've been on multiple platforms. So maybe it was on Instagram and TikTok. So you just do multiple platforms. That was the idea. But today that's, this doesn't really work that well. You actually want to create something like 10 accounts. Well, here's, here's the way I think about it. One brand account, 10 people. Some of those people could be real people and some of those people could be AI influencers, but having these people on multiple platforms and maybe only two on 10 pop off or one on 10 pops off, that's going to help basically create this brand and get more followers, more likes.”
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