Isenberg: Islands drove campus growth by gifting 'sold out' designer merch
Greg Isenberg · pov: you have $10k to build a $1M startup · Apr 18, 2024 · at 27:27
Greg Isenberg details the guerrilla marketing strategy he used at his former startup Islands (acquired by WeWork) to spur adoption on college campuses.
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“And what we did is we created a Shopify store and on islands is website, and it would be a hundred dollars, a 150 dollars for a sweatshirt, 80 dollars for a hat, 70 dollars for a t-shirt. And it all said sold out. So we use that to give to people on college campuses because they wanted it so badly because it's sold out. And then all of a sudden, like the word of mouth train begins. So that was like a really, really easy way for us to create a lot of word of mouth on a bunch of college campuses as a tech company by not spending a lot of money, really.”
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