Shopify

includes Shopify Plus, Shopify App Store, Shopify Polaris, Shopify Fulfillment Network, Shopify Space

28 statements across 19 episodes · 21 bullish · 1 bearish · 10 people on the record · first statement Feb 10, 2022 by Harley Finkelstein · said 276 times in 82 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Greg Isenberg (137), Harley Finkelstein (28), Sahil Bloom (27), Cody Schneider (18), Billy Howell (11), Chris Koerner (10), Samuel Thompson (8), Dru Riley (4)

tap a year for its mentions
0040158030202120222023202420252026episodesmentions
01530202120222023202420252026episodes it came up in
00315630202120222023202420252026episodesmentions per episode
2026 52 mentions in 15 episodes 3 per episode
2025 31 mentions in 14 episodes 2 per episode
2024 77 mentions in 28 episodes 3 per episode
2023 41 mentions in 11 episodes 4 per episode
2022 71 mentions in 13 episodes 5 per episode
2021 4 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Shopify, oldest first

Feb 10, 2022 positive
Disclosure
Finkelstein: Shopify now powers about 2 million merchant stores
“We now have about two million stores on Shopify”
Harley Finkelstein Feb 10, 2022 ▶ 41:28 Forget Zero Sum, Be Positive Sum with Harley Finkelstein | Where It Happens
Feb 10, 2022 bullish
Assertion Supported
Finkelstein: Shopify GMV ranks second behind Amazon in US online retail
“If you pretend we were retailer, we would be the second largest online retailer in America after Amazon.”
Harley Finkelstein Feb 10, 2022 ▶ 45:01 Forget Zero Sum, Be Positive Sum with Harley Finkelstein | Where It Happens
Feb 10, 2022 positive
Disclosure
Finkelstein: A Shopify merchant makes a first sale every 28 seconds
“Every 28 seconds, an entrepreneur gets there for sale.”
Harley Finkelstein Feb 10, 2022 ▶ 45:20 Forget Zero Sum, Be Positive Sum with Harley Finkelstein | Where It Happens
Feb 10, 2022 positive
Insight
Finkelstein: Support for new entrepreneurs is business coaching, not technical fixes
“Support is, is often, I think, looked at in technology companies and software companies as this tech technology support, but rather when you're talking to entrepreneurs, in many cases, first time entrepreneurs, Often what they need is they just need a voice in…”
Harley Finkelstein Feb 10, 2022 ▶ 51:24 Forget Zero Sum, Be Positive Sum with Harley Finkelstein | Where It Happens
Apr 14, 2022 bullish
Disclosure
Bloom: I will keep buying Shopify even if it falls to $350
“I'm perfectly comfortable just like, you know, buying more and more Shopify as it goes from 6:40 where it is right now to like, it could be at three 50 and I'd still be buying on the way down. Right. Cause I believe it's going to be worth a whole lot more in t…”
Sahil Bloom Apr 14, 2022 ▶ 3:12 How to Leverage Nostalgia and Win at Marketing with Danny Trinh
Apr 13, 2023
Disclosure
Finkelstein optimizes his daily routine to completely eliminate transition time
“I'm trying to optimize my entire life for no no transition time or low transition time. So I either want to be like full on, you know, like Hustling and building our business at Shopify, or I want to be doing things that give me great, you know, great joy, bei…”
Harley Finkelstein Apr 13, 2023 ▶ 0:43 Shopify President Harley Reveals Life & Business Strategies That Will Change Your Game
Apr 13, 2023 positive
Assertion Supported
Finkelstein reveals Supreme finally migrated its online store to Shopify
“Supreme was one of the stores that I always wanted on Shopify, like, for decades, for, like, as long as I've been in Shopify, I wanted Supreme on, and they came on on January, in January to Shopify”
Harley Finkelstein Apr 13, 2023 ▶ 51:14 Shopify President Harley Reveals Life & Business Strategies That Will Change Your Game
Apr 13, 2023 positive
Assertion Supported
Ottawa meetup Fresh Founders produced Shopify, Getaround, and other major startups
“And that actually led to Fresh Founders, which was the group of a number of us that got together every Friday. And we created a tribe of our own of entrepreneurs in a city that is not inherently entrepreneurial. And funny enough, that, that group that we creat…”
Harley Finkelstein Apr 13, 2023 ▶ 15:49 Shopify President Harley Reveals Life & Business Strategies That Will Change Your Game
Apr 13, 2023
Insight
Finkelstein argues working hard versus working smart is a false dichotomy
“It's a false dichotomy. It's not either you're working hard or working smart. I think there are certain times where you just have to do the work.”
Harley Finkelstein Apr 13, 2023 ▶ 3:41 Shopify President Harley Reveals Life & Business Strategies That Will Change Your Game
Apr 20, 2023 bullish
Opinion
Sharma: Moving Honest from Salesforce to Shopify would boost profitability
“Just moving them to Shopify would actually probably bump up their bottom line a good amount. Just because of the inefficiencies that come with using Salesforce commerce cloud, which is what they currently use.”
Nik Sharma Apr 20, 2023 ▶ 15:35 The Secret Strategies of Top DTC Brands with Nik Sharma
Nov 30, 2023 bullish
Insight
AI wrappers survive because platforms like OpenAI must design for average users
“Shopify has to make millions and millions and millions of users happy. So they're designing towards the middle. They're designing towards the average. But if you're building a custom GPT or you're building a quote unquote chat GPT wrapper, you can afford to ma…”
Dru Riley Nov 30, 2023 ▶ 23:18 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Jan 11, 2024 neutral
Disclosure
Isenberg: Founders should build specialized AI applications rather than core platforms
“And I think in the past I would be like, I want to create the Shopify, but now I'm kind of like, no, no, I just want to create the, like the Klaviyo. I want to build the app on top of that.”
Greg Isenberg Jan 11, 2024 ▶ 35:59 $1M Startup Trends For 2024, With Michael Karnjanaprakorn
Apr 18, 2024 positive
Disclosure
Isenberg: Islands drove campus growth by gifting 'sold out' designer merch
“And what we did is we created a Shopify store and on islands is website, and it would be a hundred dollars, a 150 dollars for a sweatshirt, 80 dollars for a hat, 70 dollars for a t-shirt. And it all said sold out. So we use that to give to people on college ca…”
Greg Isenberg Apr 18, 2024 ▶ 27:27 pov: you have $10k to build a $1M startup
May 10, 2024 positive
Disclosure
Facebook conversion ads generated craft-niche email leads for under $1 each
“Again, I, all I did was I ran Facebook ads with a conversion event. Like to shop to a Shopify store, right? I'm using the base theme, like the base theme that Shopify provides for this test. And we were getting like less than dollar emails, right?”
Cody Schneider May 10, 2024 ▶ 15:12 A few $30k+/month startup ideas from the most manic/genius founder you've never heard of
May 10, 2024 positive
Assertion Not checkable as stated
Deploying 100,000 programmatic Shopify landing pages increased organic traffic by 10%
“So my friend has this shop, she has like a 10,000 SKUs. And so we're like, all right, this, that Shopify thing I was talking about, let's just like throw up a 100,000 landing pages and see what happens. And we'll do some like auto indexing on the back, just li…”
Cody Schneider May 10, 2024 ▶ 12:46 A few $30k+/month startup ideas from the most manic/genius founder you've never heard of
May 27, 2024
Assertion Supported
Isenberg: Founders Should Evaluate App Ecosystems by App-to-User Ratios
“4.6 million users. Which is a whole other framework for thinking about when you want to create software in one of these app ecosystems, look at how many apps are in the ecosystem versus how many users are”
Greg Isenberg May 27, 2024 ▶ 45:17 I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
Jul 31, 2024 bullish
Insight
Isenberg: Horizontal no-code tools create opportunities for vertical, product-specific solutions
“There are all these no code tools. They're either too limited or too complex. What you need is a product specific tool. Like Shopify is no code e-commerce. Then you would also build no code marketplaces. No code messaging app. No code Instagram.”
Greg Isenberg Jul 31, 2024 ▶ 15:08 Startup ideas brainstorm (steal this $130k/month idea)
Aug 27, 2024 neutral
Assertion Not checkable as stated
Kerner: Upwork freelancers can scrape 3M Shopify contacts for $20
“There are people that have Upwork accounts that have built with accounts and 20 bucks and you can have all three million Shopify stores contact info in your inbox.”
Chris Koerner Aug 27, 2024 ▶ 33:56 5 validated startup ideas that will make you money
Aug 27, 2024 positive
Insight
Kerner: Direct phone calls are the best fix for abandoned checkouts
“The best converting fix for abandoned checkout or abandoned cart, they're two different things, is to get a person on the phone.”
Chris Koerner Aug 27, 2024 ▶ 31:19 5 validated startup ideas that will make you money
Feb 17, 2025 bullish
Prediction Not checkable as stated
Isenberg: SaaS giants will acquire ecosystem apps that increase usage
“And the reality is that you build all those things You will be able to sell to HubSpot if you're building a HubSpot, you know, business, or Sage, or Shopify, or whatever it is, right? They're gonna, if you could convince them that people who sign up to your se…”
Greg Isenberg Feb 17, 2025 ▶ 19:23 These 7 AI startup ideas will print $100k/Month (with proof)
May 12, 2025 neutral
Assertion Supported
Courtney: Shopify and Duolingo mandate AI proficiency for all hires
“Both Shopify and Duolingo came out saying basically all of the employees have to learn all the AI tools, plus they're not going to hire people who don't know how to use the tools anymore. So it's now an entry requirement.”
Jonathan Courtney May 12, 2025 ▶ 7:38 The Golden Age of AI is happening right now (Here's Why)
Jun 13, 2025 positive
What-if
Greg Isenberg: AI reduces plugin development costs from $500K down to $5K
“That I would have never been able to build two years, three years ago, because it probably would have cost me 500 K million dollars, and I wouldn't know if people actually would use the product because it's like a nicer version of something that's popular and …”
Greg Isenberg Jun 13, 2025 ▶ 25:51 How I Use AI & Reddit to Find $1M+ Startup Ideas (FULL Blueprint)
Jun 13, 2025 positive
Insight
Greg Isenberg: High-usage, two-star Shopify plugins are the ultimate startup opportunity
“Find two star Shopify WordPress plugins with high usage. So you want low stars, but high usage. That's like the holy grail. So people care about the space, but the experience sucks.”
Greg Isenberg Jun 13, 2025 ▶ 24:17 How I Use AI & Reddit to Find $1M+ Startup Ideas (FULL Blueprint)
Jul 28, 2025 negative
Assertion Supported
Isenberg: Shopify stores lose 70% of shopping carts to abandonment
“So Shopify stores lose 70% of carts.”
Greg Isenberg Jul 28, 2025 ▶ 32:34 Making $$$ with MicroSaaS
Jan 16, 2026 positive
Insight
Thompson: 90% of DTC Shopify ad traffic goes directly to product pages
“You're running when you're running ads at a product direct consumer on Shopify 90% of the time you're running that directly to the product page of which we need a product. So I need to do that. And so I don't really mess around with the homepage that much. It'…”
Samuel Thompson Jan 16, 2026 ▶ 17:33 I Spent $289 So AI Could Build My Business
Feb 2, 2026 positive
Assertion Supported
Shopify Launched E-Commerce Conversion Simulation Using Synthetic AI Audiences
“A few weeks ago, I think Toby from Shopify launched a feature where it was like, you launch your e-commerce store, but like, Based on synthetic AI audiences, here's how they would perform. Here's how your conversion rate would look like. Here's the products th…”
Greg Isenberg Feb 2, 2026 ▶ 35:01 Screensharing Kevin Rose's AI Workflow/New App
Aug 21, 2026 bullish
Insight
Howell: Build Physical Brands as Digital Creation Costs Approach Zero
“The cost of creating digital things is going to zero. There's no friction there. Actually making something physical a brand that you can just like build over time. I think that, I think that's a smart thing to do.”
Billy Howell Aug 21, 2026 ▶ 36:25 Making $$$ with Grok Bot
Aug 26, 2026 positive
Insight
Isenberg: Agent mystery shopper audits can evolve into recurring software
“So it's testing whether agents can complete the most important user journeys. So if you think about a user journey, maybe it's a Shopify store, you know, you want to buy a hoodie. If it's a, you know, consulting company, it's booking a consult. If it's an insu…”
Greg Isenberg Aug 26, 2026 ▶ 24:34 WebMCP: Let AI Agents pay you money
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