Isenberg: Operators should work for established brands while testing side projects
Greg Isenberg · 5 game-changing startup ideas from a life hacking genius · May 15, 2024 · at 52:08
Greg Isenberg, host of The Startup Ideas Podcast, advises aspiring founders on balancing full-time employment at scale with independent entrepreneurial experimentation.
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“Like, go work for someone, because you can do things at scale, and test at scale, and there's, especially in social, specifically, social and product, you know, when you launch a new feature to millions of people, or hundreds of thousands of people, you really pay attention to what that product is, and if it's dialed, versus you're just putting it To potentially no one or same with social, like you're tweeting to a million people versus just tweeting to a hundred people. Like you really instinctively over time learn about how to connect with people and you can take that in the future and apply that to your own products. So I would say go work for someone, but at the same time, go also be testing what you're learning on the side.”
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