Isenberg: Agency passed on equity in startup that later hit $3B
Greg Isenberg · Sahil Bloom Gives You a Plan for 2026 · Dec 15, 2025 · at 44:57
Greg Isenberg describes turning down an equity offer for his agency LCA because he disliked the founder's initial product idea, before the startup pivoted.
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“One sort of miss that I had this year was I met an entrepreneur that, that I believed in. I really, really believed in. I thought he was exceptional, and I knew he was going places but he brought to me a business that I didn't believe in. So he said, hey, I'm working on this business. I want to work with you. I want to work with your agency, LCA. And we turned him down. And we turned him down because we didn't like the business, you know, and he offered us significant equity in his business. Lo and behold, that business is a three billion dollar business. And we got offered, you know, call it just simple math you know, one percent of three billion.”
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