Isenberg: Tech hiring freezes drive a boom for product agencies
Greg Isenberg · The Ultimate Guide to Building Million Dollar Agencies · May 4, 2023 · at 27:53
Greg Isenberg, co-founder of Late Checkout, analyzes how tech sector hiring freezes have counterintuitively boosted demand for contract design and product agencies.
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“It is a good time. It's surprisingly good time to be an agency owner right now because a lot of companies are cutting staff or freezing hiring, but they still need new products and new, new businesses to go out there. So they look at companies like our late checkout innovation agency and they're like, oh, hey, like I get to pay you X dollars and you're going to ship this thing versus I'm going to hire 10 people in New York and they're going to have benefits and like, I don't know when they're going to ship it. And so it is interesting to see this re-boom of, you know, product and agencies right now. I didn't expect it to be honest.”
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