Late Checkout
also referred to as: late checkout companies
includes Late Checkout Agency, Late Checkout Rolling Fund
48 statements across 23 episodes · 25 bullish · 2 bearish · 4 people on the record · first statement Jan 11, 2022 by Greg Isenberg · said 232 times in 96 episodes since 2021 · across every show →
Mentions by year, the whole family
brought up most by Greg Isenberg (192), Theo Tabah (19), April MacLean (6), Sahil Bloom (3), Jonathan Courtney (3), Daniel Dalen (3), Neville Medora (2), Jordan Mix (1)
tap a year for its mentions
2026 25 mentions in 8 episodes 3 per episode
- Become AI Native in less than 60 mins
- FDE: The $1M/Year AI Job Explained
- Jack Dorsey's Buzz: Clearly Explained (and how to use it)
- How I use iMessage and AI to run my life
- Marketing Agents Masterclass (GROW your startup)
- WTF Is an "AI Agent Loop"? Genius or Hype?
- 23 AI Trends keeping me up at night
- Claude Code built me a $273/Day online directory
- every mention in 2026, scene by scene →
2025 29 mentions in 17 episodes 2 per episode
- 9 REQUIRED Finance Lessons for Founders
- The end of Microsoft Excel's 40-Year Dominance? (Shortcut AI is INSANE)
- Claude Skills: Build Your Own AI Employees
- Inside the $50 Trillion AI Gold Rush | Episode 1
- I Used AI to Build 4 $1M+/year businesses (FULL Playbook)
- How I use AI agents to make money (Vibe Marketing Tutorial)
- How agencies are printing $1M/Month using this AI Funnel (84% Profit Margin)
- He Built a Startup using AI That Prints Money (Full Tutorial)
- 9 more episodes that year, every mention in 2025 →
2024 54 mentions in 25 episodes 2 per episode
- My 2024 Year in Review (net worth update etc)
- Do this to make more money from your startup
- 7 $1M+ AI startup ideas you can launch tomorrow with $0
- The Reality of Entrepreneurship
- pov: brainstorming $1M+ startup ideas with Daniel Dalen
- Startup ideas and frameworks to make you wealthy.
- pov: you have $10k to build a $1M startup
- Bolt tutorial for beginners with the Bolt CEO Eric Simons
- 17 more episodes that year, every mention in 2024 →
2023 85 mentions in 26 episodes 3 per episode
- My Biggest WINS & REGRETS Of 2023
- The Ultimate Guide to Building Million Dollar Agencies
- 3 Community-Based Products Doing It Right with April MacLean
- Personal Holding Companies: Build vs. Buy?
- Steal These 6 Startup Ideas For 2024 | Theo Tabah & Jordan Mix
- Trung Phan on The Hustle, ChatGPT, and TikTok
- Mastering Micro Private Equity: Brent Beshore's Strategy for Wealth Generation
- Reflecting on a crazy 2022
- 18 more episodes that year, every mention in 2023 →
2022 37 mentions in 18 episodes 2 per episode
- Why Every Creator Should Have a Newsletter with Austin Rief
- The Laws of Community Building with Natalie Ellis
- Bootstrapping An Eight-Figure Business | Michael Martocci, SwagUp
- Building Big Businesses with Creators with Emily Herrera
- Keeping it Real with Danny Trinh
- Personality-Market Fit | Nuseir Yassin, Nas Daily
- How Nick Huber Built His Wealth: From Sweaty Startup to Real Estate Investor
- Building the Right Product, At the Right Time, For the Right People - with Jack Butcher
- 10 more episodes that year, every mention in 2022 →
Everything said about Late Checkout, oldest first
Jan 11, 2022 bullish
Isenberg predicts remote companies will replace offices with monthly or quarterly summits
“I think what you're going to see is a ton of like summits, like late checkout, we're a remote company. There's 50 team members. Like what, how do we do a summit every month, three months, whatever, in different cool places that we can come together and get fac…”
Mar 17, 2022 positive
Sanchez: Buy unsexy community businesses to avoid inflated hype valuations
“Don't just look at the sexy community businesses because those people are going to over inflate the value. And you might be buying into a hype cycle. But I would say look at a lot of like the unsexy community. What about like the dentist, the accounting firm, …”
Dec 8, 2022 positive
Isenberg: His Agency Artificially Caps Intake to One New Client Per Month
“One of the constraints that we put on our agency business, for example, is we only accept one new client per month. And we started doing that, you know, a year ago because we realized like we had a lot of inbound for client work and we would just take client w…”
Jan 5, 2023 positive
Isenberg: Leaders should set slightly uncomfortable deadlines to drive focus
“Set more deadlines that just make people feel a little bit uncomfortable is kind of where you want to be with people. Not too uncomfortable that they're mentally stressed out, but not like, hey, like, just get it to me when you're ready when you think it's rig…”
Jan 5, 2023
Jan 26, 2023
Feb 27, 2023 positive
MacLean: Communities serve acquisition, retention, product support, or user-generated content
“Usually when you have communities around a product, they're serving one of three, four specific purposes. So they're for acquisition. Your community exists to bring you more customers internally at least. They're for retention. Your community exists because yo…”
May 4, 2023 positive
Isenberg: Elite tech talent availability surged dramatically in 2023
“So right now there's tons of talent that's coming online and I had two, two or three interviews today of candidates that one year ago, two years ago, we would have never had the opportunity to speak to these people. Yet now they're like knocking on our door.”
May 4, 2023
May 4, 2023 positive
May 4, 2023
Isenberg: Late Checkout operates as a holding company building distinct ventures
“Late checkout is a holding company, meaning we run, we're a company that builds companies. So we've got boring marketing. We've got, you probably need a robot. We've got the late checkout innovation agency dispatch with the design subscription, et cetera.”
May 4, 2023 neutral
Taba: Isenberg's 'guerrilla CEO' style gets things done but disrupts workflows
“Sometimes you go, like, guerrilla CEO on us and just, like, go and have something executed on without really
Like waiting around or planning it, and that's just because I'm the operator, and so for me, structure helps give me calm and peace.
What it does do is…”
May 4, 2023
May 4, 2023 positive
Taba: 'Nerds in Residence' drive better returns than traditional EIRs
“Again, a lot of other studios and innovation labs have entrepreneurs in residence and they hire an entrepreneur who's quote unquote created a company before. But to your point about us and the importance of resonating with the community and being authentic, we…”
May 4, 2023 positive
May 4, 2023 positive
Taba: Late Checkout runs 20- to 90-day trial periods before hiring
“We've developed this system where people can come in and experience the late checkout universe and we can experience them. In this very mutually kind of understood way where we do this quote unquote fit check, and that could last. 20 days. It could last two mo…”
May 4, 2023
May 4, 2023 positive
Isenberg: Dispatch lowers design costs using non-US talent and AI tools
“The reason we're able to do it for so cheap, even though it's like high end design is We use international IE non-US designers and AI enhanced productivity. And we just sort of also we have tons of UI kits that we've created. So it's really just leveraging a l…”
May 4, 2023 bullish
Isenberg: Tech hiring freezes drive a boom for product agencies
“It is a good time. It's surprisingly good time to be an agency owner right now because a lot of companies are cutting staff or freezing hiring, but they still need new products and new, new businesses to go out there. So they look at companies like our late ch…”
May 4, 2023 positive
Jul 20, 2023 positive
Isenberg: Multipreneurship starts with content-market fit before building products
“I think the MVP of being a multipreneur is, can you create content in one niche that people resonate with? Like, can you, before you create product market fit, can you create content market fit in one topic? Then can you do it in two topics? And then can you b…”
Jul 27, 2023
Aug 17, 2023 positive
Aug 17, 2023
Aug 17, 2023 neutral
Sep 7, 2023 neutral
Isenberg: Late Checkout declined a $30M VC investment offer
“Last week we had an offer for about thirty million dollars to invest in. Lay check out our holding company and the. You know, one of the top institutional investors, VCs, someone I really respect... But the idea of like giving up control and just having, and m…”
Nov 23, 2023 positive
Isenberg: Late Checkout averages one million dollars per enterprise agency client
“Average client size for late checkout, our innovation agency. So that's the agency that partners with like Dropbox and companies, big, big, big companies and helps them do product zero to one. And the average size is a million dollars a deal.”
Nov 30, 2023 positive
Late Checkout builds unconventional software designs to retain users against incumbent copying
“What I encourage people to do, and a lot of the software we build actually at late checkout is this like the bit out there stuff, because we think that that's the stuff that's gonna linger in people's brains and create lasting impressions. And even if a large …”
Dec 21, 2023
Tabah: Building social apps requires balancing Format, Utility, and Niche
“One of the frameworks that we came up with Greg, In 2020, if you still use today and it's still fire is the fun framework for how to build a new social minded products and fun is format, utility, and niche. And I love that framework and it's still is burned in…”
Dec 21, 2023 neutral
Isenberg: Tech hiring leverage shifted from employees to employers by 2023
“I think it's also, we've seen a shift in, in Three from prior years, for example, 20, 21, when we were just trying to fight to retain as much of our talents as possible. Not just us, but all, you know, startups in general, large tech companies and it's moves n…”
Dec 21, 2023
Tabah: Burnout is driven by uninspiring work, not 60-hour weeks
“I think like burnout occurs when your batteries get drained and it doesn't mean you've worked 60 hour weeks. It doesn't mean you are like burning the candle at both ends. It probably means you're just doing things that don't get you fired up. And, or with peop…”
Dec 21, 2023 bearish
Isenberg: Instagram Broadcast channels fail because inboxes are overcrowded
“I've been playing with a few and it's, I can see the look on Jordan's face. It's not it. I don't love it. And the reason I don't love it is this for the reason that you brought up Theo, which is people are ready underwater when it comes to their inboxes. So ba…”
Dec 28, 2023 positive
Isenberg: Late Checkout acquired 50% of BoringMarketing.com as first acquisition
“Another big win is we bought 50% of a business which became BoringMarketing.com, which is basically an AI enhanced SEO business, so it's some tools that help companies get organic search, and that was our first real acquisition.”
Dec 28, 2023 positive
Isenberg prioritizes Canadian hiring to leverage 35% currency discount
“We hired some exceptional Canadians in twenty-twenty-three and I want to do more of it. Obviously continue to still hire in the US, but only for select high impact roles because I'd love to save that 35% and put that into a premium domain or put that into mark…”
Dec 28, 2023 bullish
Dec 28, 2023 neutral
Isenberg: Late Checkout rejected a $30M private equity investment offer
“Another big win is someone offered us and not just someone, someone I really, really respect and a top tier investor offered us. Thirty million dollars of private equity capital to scale out late checkout. We didn't take it, but it did feel quite good.”
Dec 28, 2023 negative
Dec 28, 2023 positive
Isenberg: Late Checkout and all portfolio businesses were profitable in 2023
“The other big win was we produced nice cash flow for late checkout which is our holding company. And we continue to grow several cash flowing businesses, which is awesome. So the hold co made money, all the individual businesses made money.”
Apr 18, 2024 neutral
Jul 29, 2024
Late Checkout rejected a $100M blank check venture funding offer
“This came to me a couple of years ago, we got offered A hundred million dollar blank check to build, to basically scale out late checkout and build, build out a bunch of new products faster, acquire faster, just take our model and just add steroids to it. And …”
Sep 27, 2024
Oct 30, 2024 positive
Jan 13, 2025 positive
Jan 22, 2025 positive
Isenberg: Thriving portfolio companies want strategic connections, not micromanagement
“When a company is doing well, they don't want me involved. Like they honestly, like, I don't have like the context that They might have. I shouldn't say they don't want me involved. They don't want me to, like, in the weeds. They want the strategic advice. The…”
Jun 2, 2025 positive
Isenberg: A followed holding company brand boosts hiring and acquisitions across products
“You know, if it's like tiny tiny, like Andrew Wilkinson, or late checkout, like us, like we end up building these private equity groups almost, that a holding company that people like to follow, it just helps all your products, both from a hiring perspective, …”
Nov 17, 2025
Isenberg: 13-Week Model Forced Portfolio Company to Cut $40,000 in 48 Hours
“One of my portfolio companies thought they had eight months of runway. In the investor update, it said eight months of runway. When we built the 13 week view, they had 11 weeks. So we had to cut 40,000 dollars a month in 48 hours. The company's still alive tod…”
Nov 17, 2025
Isenberg: Late Checkout enforces a three-tier spending approval threshold
“So here's what we use across late checkout companies. If it's under a thousand dollars, your manager approves it via Slack. Takes 30 seconds. Between a thousand dollars and 10,000 dollars, finance teams approves it, and you need to show which budget line it's …”