Desaturated org charts with grayed-out faces converted best on Lucidchart's homepage
Karl Sun · "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun · Jul 16, 2019 · at 15:00
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Lucid Software co-founder and CEO Karl Sun discusses visual design experiments tested on Lucidchart's homepage.
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“This org chart was the most effective, and not only was the org chart more effective, but we realized that when you put people's faces in pictures, it resonated more with people, and even furthermore, it worked best when these faces were sort of grayed out or desaturated as opposed to being, like, full, full color.”
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