Blindly trusting conversion data would have trapped Lucidchart with a poor homepage
Karl Sun · "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun · Jul 16, 2019 · at 24:51
This episode carries Karl Sun's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Karl Sun, co-founder and CEO of Lucidchart, reflects on marketing experimentation lessons and balancing quantitative data against qualitative company evolution.
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“If we had trusted, just purely trusted the data on all of those homepage experiments, We would still be stuck with that really crappy homepage as opposed to something that I think resonates more as we evolve as a company.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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