Lucidchart's viral pop culture flowcharts ultimately failed to communicate core product utility
Karl Sun · "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun · Jul 16, 2019 · at 18:23
This episode carries Karl Sun's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Karl Sun, co-founder and CEO of Lucidchart, reflects on why viral pop culture flowchart campaigns did not drive product adoption.
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“We realized it actually didn't do a great job of introducing you to the product, even less so than the song ones, and telling you how to use our product or what it would be useful for.”
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