Requiring credit cards for free trials generated $500K incremental ARR for Lucidchart
Karl Sun · "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun · Jul 16, 2019 · at 8:38
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Karl Sun, co-founder and CEO of Lucid Software (Lucidchart), explains the growth impact of shifting from no-credit-card free trials to requiring upfront credit card details.
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“These changes ultimately on, on the pricing page ended up back in the day for us, Contributing about 500,000 dollars of incremental revenue in just 12 months, which was a huge win for us back at the time. And overall, they increased payments by 25%, which is obviously, you know, great.”
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