Lucidchart

“This campaign is called Lucidchart Explains the Internet and it now has over two hundred and eighty million views.”

“I was actually one of those people. I was against this approach. I said, well, let's try it, but I don't like it.”

“Within a couple of days, it got thirty-three million views, and we had not done a single thing to push it.”

“We realized it actually didn't do a great job of introducing you to the product, even less so than the song ones, and telling you how to use our product or what it would be useful for.”

“And our thought, obviously, was that, you know, free would lower the barrier for people to enter, and it's true that it increased a lot of registrations, right? But what happened is we brought in a lot of interest, but they were, because they were anchored on …”

“And instead of saying, start a free trial, We've now saying, you know, try or buy, and so that's a actually meaningful difference, like just de-emphasizing that idea of free. And so what we found is, you know, obviously we've lost some traffic, lost some regis…”

“This org chart was the most effective, and not only was the org chart more effective, but we realized that when you put people's faces in pictures, it resonated more with people, and even furthermore, it worked best when these faces were sort of grayed out or …”

“These changes ultimately on, on the pricing page ended up back in the day for us, Contributing about 500,000 dollars of incremental revenue in just 12 months, which was a huge win for us back at the time. And overall, they increased payments by 25%, which is o…”

“And actually, it was recognized by Adweek last year as, quote, the only ad campaign that truly mattered in 2018.”

“If we had trusted, just purely trusted the data on all of those homepage experiments, We would still be stuck with that really crappy homepage as opposed to something that I think resonates more as we evolve as a company.”

“Out of a summer hackathon, there was this idea for what we call the songtacular flowdown, where we would take popular songs and use it to display the ease of use and functionality of our product.”