Karl Sun

6 statements across 1 episodes · 4 bullish · 2 bearish · 1 people on the record · first statement Jul 16, 2019 by Karl Sun · across every show →

On the record as a speaker too: Karl Sun's record, appearances and statements → this page counts the times other people say the name.

Everything said about Karl Sun, oldest first

Jul 16, 2019 positive
Assertion Not checkable as stated
Lucid Software reaches 96% of Fortune 500 and adds 700K monthly users
“We have over 500 employees now. Over fifteen million users spread across over a 180 countries, and we're represented in 96% of the Fortune 500 companies and adding about 700,000 users every month.”
Karl Sun Jul 16, 2019 ▶ 1:54 "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun
Jul 16, 2019 positive
Assertion Not checkable as stated
Lucid Software's growth team generated $1M incremental ARR in its first quarter
“So, when we started when we started the growth team, we had this goal that, ah, we, you know, our target was if they can be successful, that would mean they would contribute like a million dollars in incremental revenue, ARR, over the course of that first year…”
Karl Sun Jul 16, 2019 ▶ 4:32 "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun
Jul 16, 2019 negative
Disclosure
Karl Sun initially opposed requiring credit cards for Lucidchart's free trials
“I was actually one of those people. I was against this approach. I said, well, let's try it, but I don't like it.”
Karl Sun Jul 16, 2019 ▶ 9:05 "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun
Jul 16, 2019 negative
Assertion Not checkable as stated
Emphasizing free plans increased Lucidchart registrations but hurt downstream paid conversions
“And our thought, obviously, was that, you know, free would lower the barrier for people to enter, and it's true that it increased a lot of registrations, right? But what happened is we brought in a lot of interest, but they were, because they were anchored on …”
Karl Sun Jul 16, 2019 ▶ 10:13 "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun
Jul 16, 2019 positive
Assertion Not checkable as stated
Replacing 'start free trial' with 'try or buy' improved Lucidchart's lead quality
“And instead of saying, start a free trial, We've now saying, you know, try or buy, and so that's a actually meaningful difference, like just de-emphasizing that idea of free. And so what we found is, you know, obviously we've lost some traffic, lost some regis…”
Karl Sun Jul 16, 2019 ▶ 10:53 "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun
Jul 16, 2019 positive
Insight
Desaturated org charts with grayed-out faces converted best on Lucidchart's homepage
“This org chart was the most effective, and not only was the org chart more effective, but we realized that when you put people's faces in pictures, it resonated more with people, and even furthermore, it worked best when these faces were sort of grayed out or …”
Karl Sun Jul 16, 2019 ▶ 15:00 "Our best and worst marketing experiments" Lucidchart Co-Founder and CEO Karl Sun
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