Segment

“A simple example is like, we're going to connect our application, our calendar, our payment app, which is Stripe, Datanize that enriches data, and we're going to send all this data to a tool called Segment.”

“In marketing most of my team members know this they actually carry a number, and we are just so focused on just, you know, the entire funnel conversion we forecast our MQLs, we look at conversion rates, you know, from MQLs to, you know, sales qualified leads t…”

“With Segment, we, you know, we went about this exercise as, you know, is there a category that truly reflects exactly what we do? And we went down a path, you know, for a number of years where we said, we're actually not a CDP. We are not a customer data platf…”

“Forget, you know, all of our, you know, other tactics by far recipes you know really convert well and, you know, people over and over again. Ask for more. So that engagement is huge.”

“What I tell my team is, hey, let's make sure whether it's 10% or 20%, I want you to take that budget And innovate. And we actually put, you know, OKRs around innovation, so that way you don't run the risk of just channel fatigue”

“Monetization comes first, open source for acquisition comes second. Other way around is, like, super hard, my opinion, huh?”