Technical step-by-step 'recipes' outperformed all other marketing tactics for Segment developers
Katrina Wong · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 38:18
Katrina Wong (VP Marketing, Segment) shares insights on engaging developer communities with actionable integration recipes.
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“Forget, you know, all of our, you know, other tactics by far recipes you know really convert well and, you know, people over and over again. Ask for more. So that engagement is huge.”
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