Simple before-and-after positioning beats manufacturing a grand new category
Katrina Wong · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 28:07
Katrina Wong (VP of Marketing at Segment, formerly Zuora) discusses product messaging frameworks and sales enablement during a SaaStr panel.
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“As a marketer, there was all this pressure to tell, right, like a huge story, create a category, create a moment, but what really ended up resonating above and beyond that is simply painting for your customers what the current state is, and then positioning, right, what the to be is”
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