Katrina Wong
4 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Mar 1, 2022 by Katrina Wong · across every show →
On the record as a speaker too: Katrina Wong's record, appearances and statements → this page counts the times other people say the name.
Everything said about Katrina Wong, oldest first
Mar 1, 2022 negative
Startups must never outsource core strategy and ideation to external agencies
“In terms of agencies, it's really about not outsourcing your strategy, right, and the ideation. What they should be doing, let's just take messaging, for example, or product marketing, or even PR, right? They have the relationships. They can help up level your…”
Mar 1, 2022
Segment's marketing team carries pipeline quotas and runs weekly forecast reviews
“In marketing most of my team members know this they actually carry a number, and we are just so focused on just, you know, the entire funnel conversion we forecast our MQLs, we look at conversion rates, you know, from MQLs to, you know, sales qualified leads t…”
Mar 1, 2022 positive
Simple before-and-after positioning beats manufacturing a grand new category
“As a marketer, there was all this pressure to tell, right, like a huge story, create a category, create a moment, but what really ended up resonating above and beyond that is simply painting for your customers what the current state is, and then positioning, r…”
Mar 1, 2022
Segment allocates up to 20% of marketing budget for channel innovation
“What I tell my team is, hey, let's make sure whether it's 10% or 20%, I want you to take that budget And innovate. And we actually put, you know, OKRs around innovation, so that way you don't run the risk of just channel fatigue”