Segment allocates up to 20% of marketing budget for channel innovation
Katrina Wong · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 17:51
Katrina Wong, VP of Marketing and Demand Generation at Segment, discusses preventing channel fatigue in mature marketing organizations.
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“What I tell my team is, hey, let's make sure whether it's 10% or 20%, I want you to take that budget And innovate. And we actually put, you know, OKRs around innovation, so that way you don't run the risk of just channel fatigue”
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