Katrina Wong

Chief Marketing Officer, New Relic · 1 appearance on the record.

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executiveoperator@KatchMeSocial ↗LinkedIn ↗newrelic.com ↗

Katrina Wong is a tech marketing executive who has scaled enterprise software and developer platforms through hypergrowth and public offerings. Over a 20-year career, she has led marketing and demand generation at companies including New Relic, Twilio Segment, and Zuora.

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1 not yet assessed how the 1 claim stands · each chip opens the sources

1 assertion · 3 insights · 2 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said6 Episodes1

Everything Katrina Wong said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Segment's marketing team carries pipeline quotas and runs weekly forecast reviews

“In marketing most of my team members know this they actually carry a number, and we are just so focused on just, you know, the entire funnel conversion we forecast our MQLs, we look at conversion rates, you know, from MQLs to, you know, sales qualified leads t…”

Katrina Wong Mar 1, 2022 ▶ 13:27 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Insight

Startups must never outsource core strategy and ideation to external agencies

“In terms of agencies, it's really about not outsourcing your strategy, right, and the ideation. What they should be doing, let's just take messaging, for example, or product marketing, or even PR, right? They have the relationships. They can help up level your…”

Katrina Wong Mar 1, 2022 ▶ 24:52 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Insight

Simple before-and-after positioning beats manufacturing a grand new category

“As a marketer, there was all this pressure to tell, right, like a huge story, create a category, create a moment, but what really ended up resonating above and beyond that is simply painting for your customers what the current state is, and then positioning, r…”

Katrina Wong Mar 1, 2022 ▶ 28:07 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Insight

Technical step-by-step 'recipes' outperformed all other marketing tactics for Segment developers

“Forget, you know, all of our, you know, other tactics by far recipes you know really convert well and, you know, people over and over again. Ask for more. So that engagement is huge.”

Katrina Wong Mar 1, 2022 ▶ 38:18 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Assertion Not yet assessed · timeframe Mar 2022

Segment spent two years pushing CDI before surrendering to CDP

“With Segment, we, you know, we went about this exercise as, you know, is there a category that truly reflects exactly what we do? And we went down a path, you know, for a number of years where we said, we're actually not a CDP. We are not a customer data platf…”

Katrina Wong Mar 1, 2022 ▶ 7:58 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Disclosure

Segment allocates up to 20% of marketing budget for channel innovation

“What I tell my team is, hey, let's make sure whether it's 10% or 20%, I want you to take that budget And innovate. And we actually put, you know, OKRs around innovation, so that way you don't run the risk of just channel fatigue”

Katrina Wong Mar 1, 2022 ▶ 17:51 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

Appearances (1)

Episode	Date	Speaking time
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment	Mar 1, 2022	10m

Katrina Wong

Appearances (1)

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