Segment's marketing team carries pipeline quotas and runs weekly forecast reviews
Katrina Wong · Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment · Mar 1, 2022 · at 13:27
Katrina Wong, VP of Marketing at Segment, describes how her team handles data-driven pipeline accountability and full-funnel forecasting.
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“In marketing most of my team members know this they actually carry a number, and we are just so focused on just, you know, the entire funnel conversion we forecast our MQLs, we look at conversion rates, you know, from MQLs to, you know, sales qualified leads to sales qualified, Opportunities and then ultimately conversion, and so we actually even run, you know, pipeline meetings ourselves before we do the pipeline meetings with sales”
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