Zuora

2 statements across 1 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Mar 1, 2022 by Jeff (Yosh) · said 12 times in 5 episodes since 2017 · across every show →

Mentions by year

brought up most by Jeff (Yosh) (6), Katrina Wong (2), Jason Lemkin (2), Patrick Campbell (1), Mehul Patel (1)

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Everything said about Zuora, oldest first

Mar 1, 2022 neutral
Assertion Not checkable as stated
Zuora's 'subscription economy' messaging took 10 years to reach mainstream adoption
“And today it's a fairly commonplace term. I can tell you that it took 10 years for that to hit mainstream though, right? We were saying this in the very early days of the company. Before it hit mainstream was 10 years later, so it is exceptionally hard to go o…”
Jeff (Yosh) Mar 1, 2022 ▶ 11:01 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment
Mar 1, 2022 positive
Insight
Simple before-and-after positioning beats manufacturing a grand new category
“As a marketer, there was all this pressure to tell, right, like a huge story, create a category, create a moment, but what really ended up resonating above and beyond that is simply painting for your customers what the current state is, and then positioning, r…”
Katrina Wong Mar 1, 2022 ▶ 28:07 Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment
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