Figma, every mention

71 scenes, the whole family · ← back to Figma

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every year anyone Jason Lemkin 75Scott Pugh 17Joe Thomas 13Dani Grant 9Vincent van der Meulen 8Justin Bedecarre 7Eléonore Crespo 6Varun Anand 3Michael Seibel 3Christina Shen 3

Verbatim, from the transcripts: the passages where Figma comes up

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Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business Aug 14, 2026 · 1 mention

  • ▶ 13:07 Andrew Bialecki It breaks down into an agent that can design, do creative, pulling from Canada and Figma and your assets.

How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration Jul 17, 2026 · 1 mention

$0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO Jul 10, 2026 · 1 mention

$4 Trillion in IPOs, $100B in M&A, and Why B2B Spend is Booming Jun 11, 2026 · 1 mention

Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions Apr 22, 2026 · 25 mentions

  • ▶ 11:21 Jason Lemkin There's 60% as good as Replit, which is Figma make, which Amelia and I will talk about next. 2 times in the scene
  • ▶ 14:40 Jason Lemkin And I want to hear your thoughts on Figma in general. 10 times in the scene
  • ▶ 14:45 Jason Lemkin Figma make I've been really tough on the 20 V C podcasts we do. 11 times in the scene
  • ▶ 23:28 Jason Lemkin Like for our content, I, I create a lot of charts, like how's Figma doing? 2 times in the scene

Software Stocks Have Massively Crashed. Here's What Founders Need to Know. Feb 15, 2026 · 5 mentions

  • ▶ 13:52 Jason Lemkin And then, and then the problem guys is you look at Figma and it's terrible, but Figma, Figma is almost soul crushing for investing because you can't get much better than Figma. 5 times in the scene

Going From Blobs to Billions. Clay's Co-Founder Breaks Down Inbound, Outbound, and AI-Powered Sales. Feb 11, 2026 · 3 mentions

  • ▶ 0:22 Varun Anand And this is, by the way, workflows that Anthropic, Figma, Cursor are all using play to power.
  • ▶ 9:53 Varun Anand And like, if you're a Figma, you're not going to have your designers sell Figma.
  • ▶ 20:14 Varun Anand And this is, by the way, workflows that Anthropic, Figma, Cursor are all using play to power.

AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin Jan 2, 2026 · 10 mentions

  • ▶ 8:07 Jason Lemkin Um, and then we had Figma, which rocketed Forex, right? 3 times in the scene
  • ▶ 19:05 Jason Lemkin So from Figma, which is for many of us, probably the best one on the list, 74% down from its peak.
  • ▶ 22:50 Jason Lemkin It's also complicated for the thousand unicorns from 20 21 that maybe aren't quite growing at the Figma level, because if you go back for a second, if Figma is down 74% from its IPO high, you know how many B to B companies are better than… 3 times in the scene
  • ▶ 27:11 Jason Lemkin Figma's got some of it. 3 times in the scene

Why OpenAI Doesn't Pay Sales Commission (And Why It Works) with OpenAI GTM Leader Maggie Hott Dec 24, 2025 · 1 mention

  • ▶ 11:08 Maggie Hott So with OpenAI, with Slack, many other, Airtable, Figma, New Relic, there's tons of companies out there that all started with this model of full salary, and it's a, you know, a normal living salary like you would give to any other product…

Is The Classic GTM Playbook Really Dead? with SaaStr CEO and Founder Jason Lemkin Oct 5, 2025 · 2 mentions

The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin Sep 12, 2025 · 2 mentions

  • ▶ 41:58 Jason Lemkin And I bet if you go on it right now, you're going to see one from two weeks ago for Figma.
  • ▶ 45:43 Jason Lemkin I mean, listen, if you look at lovable and replet and bolt and whizzes base, 44 and, uh, canvas offering and figmas, they're all, uh, you know, a simple prompt with, uh, with, uh, with, uh, you know, curved radii window that says, tell me…

How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott Aug 6, 2025 · 1 mention

  • ▶ 34:01 Maggie Hott You might want to look at Miro and Figma because they're very tangential in the spaces that they have.

Marketing in the Age of AI with Wiz's CMO Raaz Herzberg Jul 16, 2025 · 2 mentions

Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp Jan 10, 2025 · 17 mentions

  • ▶ 13:18 Dani Grant And lastly, we have Vincent van der Meulen, who is leading AI efforts at Figma. 6 times in the scene
  • ▶ 18:08 Dani Grant What are the tactical things that GitHub wants to learn from Figma and vice versa?
  • ▶ 24:06 Vincent van der Meulen So like at Figma, we have
  • ▶ 29:56 Vincent van der Meulen So Figma is a highly visual tool, so it wouldn't come to anyone's surprise that we do visual evals and that we also do our evals inside of Figma. 4 times in the scene
  • ▶ 34:28 Vincent van der Meulen Like Figma, for instance, is a tool you use on a daily basis. 2 times in the scene
  • ▶ 39:04 Dani Grant So what's the makeup of AI at Sigma as a team? 2 times in the scene
  • ▶ 45:41 Vincent van der Meulen But I think what we believe at Figma is that regardless of what happens there, some fundamental, some truths are fundamental and that this AI design tool of the future will probably be visual.

HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works Jan 3, 2025 · 1 mention

  • ▶ 32:43 Jason Lemkin And I was just, some of the ideas on this list were obvious that it was pre-Figma, but some of them made, I'm like, why is this is crazy?

Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth Nov 7, 2024 · 2 mentions

  • ▶ 3:03 Kareem Amin So the same way that you might think of Photoshop or Figma as the designers, we are to growth marketing and rev ops teams.
  • ▶ 37:07 Kareem Amin And discovering new features and becoming more at it's the end of the day when you, if you start using Figma or Photoshop and you don't know how to design, you're not going to create anything that, but you, as you use these tools, you…

Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin Jun 26, 2024 · 2 mentions

Who Will Win the Go-To-Market AI Race? with Stage 2 Capital Co-founder Mark Roberge Nov 17, 2023 · 1 mention

  • ▶ 3:30 Mark Roberge This was first mentioned to me in January from Mamoon at Kleiner Perkins, who's been a great investor, early investor in Slack and Figma, Box, et cetera.

What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024 Oct 25, 2023 · 2 mentions

  • ▶ 17:31 Jason Lemkin But if you let it go early, you'll end up with a lot of Gantt charts, and figmas, and beautiful designs, and you'll go nowhere.
  • ▶ 38:30 Jason Lemkin In terms of corporate M&A, the Adobe is buying the Figma's and, and, uh, Salesforce is buying Slack.

How To Perfectly Pitch Your Seed Stage Startup With Y Combinator's Michael Seibel Oct 5, 2023 · 3 mentions

  • ▶ 16:20 Michael Seibel So if we're going to replace Figma, and you're pricing competitive with Figma, tell me that. 3 times in the scene

State of the Cloud 2023 with Bessemer Venture Partners Sep 20, 2023 · 1 mention

  • ▶ 3:04 Janelle Teng Most notably, the biggest announcement was from Adobe that announced its, um, acquisition of Figma, which marked the highest valuation multiple offered in an acquisition for any software company of scale.

Being a Rebel to Build a Movement: Non-Traditional Approaches to Scale | DoNotPay CEO Joshua Browder Apr 6, 2023 · 2 mentions

  • ▶ 15:01 Joshua Browder But, um, and, and, ah, two examples I should say is one is Figma and one is Replit. 2 times in the scene

SaaStr APAC AMA with Jason Lemkin, SaaStr CEO Mar 10, 2023 · 2 mentions

  • ▶ 28:23 Jason Lemkin Other categories, if you want to compete with Figma or Notion, dude, you don't have time. 2 times in the scene

Scaling a SaaS Sales Team While Building Culture with Figma's VP of Sales, Scott Pugh Mar 3, 2023 · 17 mentions

  • ▶ 0:06 Scott Pugh I've, uh, I'm the VP of Sales and GM of Figma here in APAC, and one of the cultural values at Figma is about building community. 2 times in the scene
  • ▶ 3:42 Scott Pugh End of last year, four months ago, I got the opportunity to join Figma to help launch the APAC business for, um, for Figma. 4 times in the scene
  • ▶ 6:09 Scott Pugh And similarly at Figma, there really isn't,
  • ▶ 9:11 Scott Pugh So I probably reject five or 10% of the candidates that both my recruiter, in-house recruiter at Mixpanel, we used, and, ah, that works with us, and we use a company called Hire as our RPO for Figma, and my rejection rate for that first… 4 times in the scene
  • ▶ 14:06 Scott Pugh At early days at Figma, we had Asana to be able to go through the process. 3 times in the scene
  • ▶ 19:00 Scott Pugh At Figma, we've got, we've also been through a similar process. 2 times in the scene
  • ▶ 24:13 Scott Pugh For example, at Figma, the interview process that we do for salespeople, we do very similar for our sales leaders.

What Venture Looks Like In 2023 | SaaStr Founder Jason Lemkin + 20VC Host Harry Stebbings Feb 3, 2023 · 10 mentions

  • ▶ 22:46 Jason Lemkin There are, there will be an occasional figma, and that's why we invest, right?
  • ▶ 25:17 Jason Lemkin If, if there's any chance, if there's any chance I can find another talk desk or Algolia or pipe drive or sales off, or if I can find a GitLab or Figma, like you should drop everything.
  • ▶ 31:25 Jason Lemkin Highly paid ordinary jobs, and I don't think any of those people are gonna go off and start the next Figma. 2 times in the scene
  • ▶ 40:18 unnamed speaker Okay, could our saving grace for 2023 be the distributions from Figma? 4 times in the scene
  • ▶ 42:43 Jason Lemkin Um, but one Figma, one, one Hashi Corp one that you can make a lot of money. 2 times in the scene

Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu Dec 20, 2022 · 1 mention

  • ▶ 18:59 Howie Liu Uh, I mean, today with, with, uh, Figma's, uh, announced, uh, acquisition by Adobe for twenty billion, I think, you know, there's more and more validation that, like, getting this combination right is, is a real thing and can, you know,…

Increasing Runway Without Sacrificing Growth with Norwest Venture Partners and Andreessen Horowitz Nov 3, 2022 · 3 mentions

  • ▶ 3:26 Christina Shen So, today, the amazing announcement of Figma selling to Adobe for twenty-two billion. 3 times in the scene

SaaStr CRO Confidential: How to Raise in Late 2022 with Jason Lemkin and Sam Blond of Founders Fund Nov 1, 2022 · 2 mentions

  • ▶ 17:44 Sam Blond Um, and it, it doesn't mean that there aren't businesses that are taking longer to take off or, you know, Figma that took, took a long time and they're, they just sold for twenty billion dollars. 2 times in the scene

The Secrets to Scaling with HubSpot's Founders Dharmesh Shah and Brian Halligan and SaaStr's CEO Oct 18, 2022 · 2 mentions

  • ▶ 9:25 Jason Lemkin No, no VC, no matter how, they just, just made five billion on Figma would fund an SMB company at twenty-five million ARR with 75%, yet we know why it is, like the smallest do churn every month, they go out of business, they change.
  • ▶ 16:00 Jason Lemkin Occasionally there's quirky other ones, marketing or design, like Mailchimp or Figma we chat about, but did you argue?

Live from SaaStr Annual 2022: AMA with SaaStr's CEO Sep 16, 2022 · 4 mentions

  • ▶ 12:15 Jason Lemkin And like with Figma talking to all the folks backstage that met, I don't even know him. 4 times in the scene

VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & MP Aileen Lee Sep 15, 2022 · 8 mentions

  • ▶ 6:20 Jason Lemkin But anyhow, I wanted to just briefly talk about this slide, um, which is Figma. 7 times in the scene
  • ▶ 16:50 Jason Lemkin And the confidence of a lot of folks in the next Figma being relatively valuation.

Why Choosing Your First Customers Matters More Than You Think | Pigment Co-Founder Eléonore Crespo Aug 23, 2022 · 6 mentions

  • ▶ 2:25 Eléonore Crespo Some are actually iconic SaaS brands, so you probably know the Figma, the DBT of this world.
  • ▶ 7:23 Eléonore Crespo It's when someone will talk to the CFO of Figma, he needs to understand that the Figma team absolutely loves your product. 2 times in the scene
  • ▶ 10:37 Eléonore Crespo To make sure we could sign the DBT, the Ledger, the Mano Mano, the Deliveroo, the Figma of this world.
  • ▶ 20:16 Eléonore Crespo We are building a sort of spreadsheet mode within Pigment thanks to some feedback that we got, and we accelerated that, that, uh, that roadmap to feedback we got from Brex and Figma. 2 times in the scene

The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work Feb 27, 2022 · 7 mentions

  • ▶ 9:12 Justin Bedecarre High growth, really revered brands like Figma took down a massive office. 7 times in the scene

4 Ways to Get to $10 Billion by Working Async (Without Burning Out) with Loom CEO Joe Thomas Feb 23, 2022 · 13 mentions

  • ▶ 2:59 Joe Thomas So, I'm gonna tell you some stories about GitLab, Figma, of course, gotta touch on Loom, and then also Upwork.
  • ▶ 4:54 Joe Thomas Messaging at work, and there's an element of like, I gotta reply in real time, but you can also use it for asynchronous, or Figma.
  • ▶ 11:10 Joe Thomas I think that we're generally all familiar with Figma. 10 times in the scene
  • ▶ 25:34 Joe Thomas My hope for you all to have takeaways from today is, of course, the principles and practices of GitLab and Figma, Loom, and Upwork, but more importantly, that there's a bigger trend at play right now, and it's that we truly believe that…

The State of Software Buying From SMB to Enterprise with G2's CMO, Amanda Malko Dec 1, 2021 · 2 mentions

  • ▶ 17:47 Amanda Malko Figma launched their community, which is actually, again, customer-driven marketing and content, and they saw three million plugins really shortly after, I think like a few months after they launched from what I read. 2 times in the scene
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