| 20% | “20%” | Rachitsky: 80% of neural signaling travels from the body to the brain | Lenny Rachitsky | Mar 31, 2024 | Supported |
| 350B | “a two hundred fifty billion” | Rachitsky: Leading US tech and enterprise CEOs were born in India | Lenny Rachitsky | Mar 24, 2024 | Supported |
| 170B | “a hundred seventy billion” | Rachitsky: Leading US tech and enterprise CEOs were born in India | Lenny Rachitsky | Mar 24, 2024 | Supported |
| 100B | “a hundred billion” | Rachitsky: Leading US tech and enterprise CEOs were born in India | Lenny Rachitsky | Mar 24, 2024 | Supported |
| 3% | “three percent” | Kunal Shah: Tech companies make up under 3% of India's stock market cap | Kunal Shah | Mar 24, 2024 | Supported |
| 100% | “hundred percent” | Gerber: Startups should never pitch Axios on product announcements | Emilie Gerber | Mar 21, 2024 | — |
| 100% | “hundred percent” | Gerber: Average early-to-mid-stage startups do not need press releases | Emilie Gerber | Mar 21, 2024 | — |
| 50% | “50%” | Gerber: Six Eastern has a 50% success rate pitching Morning Brew | Emilie Gerber | Mar 21, 2024 | — |
| 2× | “two times” | Gerber: RFPs weed out the best PR agencies by demanding free work | Emilie Gerber | Mar 21, 2024 | — |
| 90% | “90%” | Cagan: About 90% of online PM content promotes feature teams | Marty Cagan | Mar 10, 2024 | — |
| 20% | “20%” | Stone: Spending effort polishing documents is often a bad use of time | Elizabeth Stone | Feb 22, 2024 | — |
| 500M | “five hundred million” | Lemkin: Canva waited until surpassing $500M in revenue to build sales | Jason Lemkin | Feb 18, 2024 | Partly supported |
| 5M | “five million” | Lemkin: Portfolio company dropped from $5M to <$1M after firing sales | Jason Lemkin | Feb 18, 2024 | — |
| 100% | “hundred percent” | Lemkin: Portfolio company dropped from $5M to <$1M after firing sales | Jason Lemkin | Feb 18, 2024 | — |
| 10M | “ten million” | Rachitsky: Notion waited until $10M ARR to hire its first salesperson | Lenny Rachitsky | Feb 18, 2024 | Supported |
| 95× | “95 times” | Lemkin: Founders must personally close their first 10 customers 95% of the time | Jason Lemkin | Feb 18, 2024 | — |
| 98% | “98%” | Lemkin: Startup founders can run circles around 98% of incumbent sales reps | Jason Lemkin | Feb 18, 2024 | — |
| 20% | “20%” | Lemkin: Startup CEOs must spend 20% on sales and 20% on recruiting | Jason Lemkin | Feb 18, 2024 | — |
| 95% | “95%” | Lemkin: 95% of startup hiring skips reference checks | Jason Lemkin | Feb 18, 2024 | — |
| 100% | “hundred percent” | Lemkin: Employee failure is 100% the founder's fault | Jason Lemkin | Feb 18, 2024 | — |
| 50% | “50%” | Lemkin: Standard B2B sales compensation is a 50/50 base-to-bonus split | Jason Lemkin | Feb 18, 2024 | — |
| 5× | “five times” | Lemkin: Sales reps must generate 3x to 5x their total compensation | Jason Lemkin | Feb 18, 2024 | — |
| 3× | “three X” | Lemkin: Sales reps must generate 3x to 5x their total compensation | Jason Lemkin | Feb 18, 2024 | — |
| 4× | “four X” | Lemkin: Sales reps must generate 3x to 5x their total compensation | Jason Lemkin | Feb 18, 2024 | — |
| 1M | “a million” | Lemkin: Early startups should hire fewer, better sales reps rather than many | Jason Lemkin | Feb 18, 2024 | — |
| 1B | “a billion” | Lemkin: Pipedrive was my first angel investment and sold for $1.5B | Jason Lemkin | Feb 18, 2024 | — |
| 10M | “ten million” | Lemkin: In sales-led SaaS, half of headcount stays in sales across scale | Jason Lemkin | Feb 18, 2024 | — |
| 50% | “50%” | Lemkin: Sales orgs should promote 50% and hire 50% of managers externally | Jason Lemkin | Feb 18, 2024 | — |
| 200M | “two hundred million” | Lemkin: Greenhouse is over $200M ARR and pairs product leadership with sales | Jason Lemkin | Feb 18, 2024 | Supported |
| 100% | “hundred percent” | Lemkin: Force-ranking feature requests always alters sales teams' priorities | Jason Lemkin | Feb 18, 2024 | — |
| 100M | “a hundred million” | Lemkin: Big tech protects innovation by not firing staff when initiatives fail | Jason Lemkin | Feb 18, 2024 | — |
| 1B | “a billion” | Lemkin: Procore and Cloudflare have both crossed $1 billion in revenue | Jason Lemkin | Feb 18, 2024 | Partly supported |
| 4% | “four percent” | Lemkin: I always pass on SaaS startups lacking top-decile churn rates | Jason Lemkin | Feb 18, 2024 | — |
| 1M | “a million” | Lemkin: Bringing customers and prospects together drives sales because customers sell for you | Jason Lemkin | Feb 18, 2024 | — |
| 11M | “a ten million” | Lemkin: Bringing customers and prospects together drives sales because customers sell for you | Jason Lemkin | Feb 18, 2024 | — |
| $1K | “a thousand dollars” | Lemkin: Multi-day mass-scale conferences in the Bay Area cost $1,000 per attendee | Jason Lemkin | Feb 18, 2024 | — |
| $10M | “ten million dollars” | Lemkin: SaaStr lost $10M in one day when COVID canceled its conference | Jason Lemkin | Feb 18, 2024 | — |
| 100% | “hundred percent” | Lemkin: I read 100% of top-quality cold pitch emails with good titles | Jason Lemkin | Feb 18, 2024 | — |
| 100% | “99.9999%” | Knapp: Constant smartphone connectivity is unnecessary for 99.99% of people | Jake Knapp | Feb 11, 2024 | — |
| 50% | “50%” | AI unlocks at least a 50% efficiency improvement in software engineering | Logan Kilpatrick | Feb 8, 2024 | — |
| 30% | “30%” | Atlassian research shows intentional in-person meetups boost remote productivity by 30% | Megan Cook | Feb 4, 2024 | Partly supported |
| 50% | “50%” | Cook: Half or fewer of all Jira Software users are developers | Megan Cook | Feb 4, 2024 | — |
| 4× | “four times” | Afferent Neurons Outnumber Efferent Neurons Four to One | Jonny Miller | Jan 28, 2024 | Supported |
| 50% | “50%” | Moore: Startups should target beachheads where they can capture 30%–50% share | Geoffrey Moore | Jan 25, 2024 | — |
| 1M | “a million” | Moore: Documentum crossed the chasm via pharmaceutical regulatory document management | Geoffrey Moore | Jan 25, 2024 | Supported |
| $2M | “two million dollars” | Moore: Documentum crossed the chasm via pharmaceutical regulatory document management | Geoffrey Moore | Jan 25, 2024 | Supported |
| 1B | “a billion” | Moore: A startup's beachhead segment cannot be a billion-dollar market | Geoffrey Moore | Jan 25, 2024 | — |
| 10× | “10 X” | Moore: Visionary buyers only require a 10x core capability, not complete software | Geoffrey Moore | Jan 25, 2024 | — |
| 1B | “a billion” | Moore: Startups typically capture 10% of the trapped value they release | Geoffrey Moore | Jan 25, 2024 | — |
| $10B | “ten billion dollars” | Moore: Startups typically capture 10% of the trapped value they release | Geoffrey Moore | Jan 25, 2024 | — |
| 10% | “10%” | Moore: Startups typically capture 10% of the trapped value they release | Geoffrey Moore | Jan 25, 2024 | — |
| 3× | “three times” | Moore: Venture capital's core purpose is changing a startup's valuation state | Geoffrey Moore | Jan 25, 2024 | — |
| 100% | “100%” | Rachitsky: Every product-led growth company eventually builds a sales team | Lenny Rachitsky | Jan 25, 2024 | — |
| 5M | “five million” | Schillace: Google executives wanted to kill Google Docs despite millions of users | Sam Schillace | Jan 11, 2024 | — |
| 10% | “10%” | Eyal: Research shows 90% of distraction is triggered internally, not externally | Nir Eyal | Dec 29, 2023 | Contradicted |
| 90% | “90%” | Eyal: Research shows 90% of distraction is triggered internally, not externally | Nir Eyal | Dec 29, 2023 | Contradicted |
| 3× | “three times” | Eyal: Studies show tasks take three times longer than people estimate | Nir Eyal | Dec 29, 2023 | Contradicted |
| 5% | “five percent” | Eyal: Only 3% to 5% of the population suffers from pathological addiction | Nir Eyal | Dec 29, 2023 | Partly supported |
| 100% | “hundred percent” | Eyal: Keeping calendar changes small enables near 100% schedule adherence | Nir Eyal | Dec 29, 2023 | — |
| $1B | “a billion dollars” | Tavel: TikTok spent over $1B on UA only after achieving retention | Sarah Tavel | Dec 27, 2023 | Supported |
| 90% | “90%” | Tavel: Pinterest users who pinned had over a 90% next-week return rate | Sarah Tavel | Dec 27, 2023 | — |
| 40% | “40%” | Tavel: Sean Ellis 40% test beats NPS for finding product-market fit | Sarah Tavel | Dec 27, 2023 | — |
| $1M | “a million dollars” | Tavel: Concentrated GTM spend in one city beats spreading capital across ten | Sarah Tavel | Dec 27, 2023 | — |
| $32M | “thirty two million dollars” | Idiodi: Snagajob booked $32M in sales within 90 days of launch | Christian Idiodi | Dec 21, 2023 | — |
| 30% | “30%” | Idiodi: Africa created seven unicorns despite under 30% internet penetration | Christian Idiodi | Dec 21, 2023 | Partly supported |
| 90% | “90%” | Fried: Silicon Valley turned high-margin software into an unprofitable business model | Jason Fried | Dec 17, 2023 | — |
| 1K | “a thousand” | Fried: 37signals will price ONCE Campfire under $1,000 | Jason Fried | Dec 17, 2023 | — |
| 98% | “98%” | Dicks: Every compelling story centers on a five-second moment of transformation | Matthew Dicks | Dec 15, 2023 | — |
| 100% | “100%” | Dicks assumes nobody in the audience wants to hear him speak | Matthew Dicks | Dec 15, 2023 | — |
| 100% | “100%” | Dicks: Communicators Who Rely on Data Without Storytelling Are Inevitably Forgotten | Matthew Dicks | Dec 15, 2023 | — |
| 98% | “98%” | Matthew Dicks: 98% of stage nervousness occurs before speaking starts | Matthew Dicks | Dec 15, 2023 | — |
| 1K | “a thousand” | Matthew Dicks: Every story should open with location and immediate action | Matthew Dicks | Dec 15, 2023 | — |
| $50M | “fifty million dollars” | Conrad: Pets.com and rivals each raised over $50 million | Tom Conrad | Dec 13, 2023 | Supported |
| 80% | “80%” | Pets.com failed because 80% of users were on dial-up, says Tom Conrad | Tom Conrad | Dec 13, 2023 | — |
| 2B | “two billion” | Making Quibi successful would have required a $10 billion content library | Tom Conrad | Dec 13, 2023 | — |
| 10B | “ten billion” | Making Quibi successful would have required a $10 billion content library | Tom Conrad | Dec 13, 2023 | — |
| 30% | “30 percent” | Batchu: Growth experiments typically have only a 30% success rate | Sri Batchu | Dec 13, 2023 | — |
| 50% | “50%” | Gotthilf: More than 50% of Duolingo's growth A/B tests failed | Gina Gotthilf | Dec 13, 2023 | — |
| 1M | “a million” | Duolingo hit 1M day-one downloads in China before a government ban | Gina Gotthilf | Dec 13, 2023 | Partly supported |
| 90% | “90%” | Scott: 90% of leaders make 90% of their mistakes in ruinous empathy | Kim Scott | Dec 10, 2023 | — |
| 80% | “80%” | Rathi: 70% to 80% of product execution failures are organizational setup issues | Anuj Rathi | Dec 7, 2023 | — |
| 25% | “25%” | Atawodi: Parking spaces make up 25% of the average city | Ebi Atawodi | Dec 3, 2023 | Partly supported |
| 92% | “92%” | GitHub CPO: 92% of software developers already use AI tools | Inbal Shani | Dec 1, 2023 | Supported |
| 1.5M | “1.5 million” | GitHub Copilot reaches over 37,000 organizations and 1.5 million developers | Inbal Shani | Dec 1, 2023 | Supported |
| 55% | “55%” | GitHub surveys find developers write code 55% faster using Copilot | Inbal Shani | Dec 1, 2023 | Supported |
| 88% | “88%” | GitHub CPO: Accenture retained 88% of code suggested by GitHub Copilot | Inbal Shani | Dec 1, 2023 | Supported |
| 20% | “20%” | GitHub CPO: Most developers spend under 25% of their time coding | Inbal Shani | Dec 1, 2023 | Supported |
| $9B | “nine billion dollars” | Conrad: PetSmart's $3B Chewy acquisition was the largest e-commerce buyout ever | Tom Conrad | Nov 26, 2023 | Supported |
| $3B | “three billion dollars” | Conrad: PetSmart's $3B Chewy acquisition was the largest e-commerce buyout ever | Tom Conrad | Nov 26, 2023 | Supported |
| 80% | “80%” | Conrad: Online pet supply delivery works, but dial-up timing doomed Pets.com | Tom Conrad | Nov 26, 2023 | — |
| $1B | “a billion dollars” | Conrad: Billion-dollar content startups cannot survive without an immediate hit | Tom Conrad | Nov 26, 2023 | — |
| 30B | “Thirty billion” | Conrad: Pandora misjudged market dynamics by prioritizing radio over on-demand streaming | Tom Conrad | Nov 26, 2023 | — |
| $8B | “eight billion dollars” | Conrad: Pandora misjudged market dynamics by prioritizing radio over on-demand streaming | Tom Conrad | Nov 26, 2023 | — |
| 10× | “10 times” | Conrad: Casual CEO feedback unintentionally derails employee priorities | Tom Conrad | Nov 26, 2023 | — |
| 2M | “two million” | Conrad: Tech industry would be much better off with fewer founders | Tom Conrad | Nov 26, 2023 | — |
| 99.9% | “99.9%” | Millerd: Career sabbaticals have a near 99.9% approval rating | Paul Millerd | Nov 19, 2023 | — |
| 60% | “60%” | Tilles: 60% of masterclass students now operate a product ops function | Denise Tilles | Nov 16, 2023 | — |
| 30% | “30%” | Tilles: Product managers spend 20% to 30% of time harvesting data | Denise Tilles | Nov 16, 2023 | — |
| $1B | “a billion dollars” | Chesky: Airbnb spent $1B on Google AdWords in 2019 | Brian Chesky | Nov 12, 2023 | Contradicted |
| 80% | “80%” | Chesky: Airbnb lost 80% of its business in eight weeks during COVID-19 | Brian Chesky | Nov 12, 2023 | Supported |
| 80% | “80%” | Chesky: Companies should allocate 80% to big leaps, 20% to optimization | Brian Chesky | Nov 12, 2023 | — |
| 20% | “20%” | Chesky: Companies should allocate 80% to big leaps, 20% to optimization | Brian Chesky | Nov 12, 2023 | — |
| 70M | “seventy million” | Chesky: Airbnb analyzed 370M reviews to curate 2M Guest Favorite listings | Brian Chesky | Nov 12, 2023 | Supported |
| 2M | “two million” | Chesky: Airbnb analyzed 370M reviews to curate 2M Guest Favorite listings | Brian Chesky | Nov 12, 2023 | Supported |
| 100M | “a hundred million” | Chesky: Airbnb trained a custom computer vision model on 100M photos | Brian Chesky | Nov 12, 2023 | Supported |
| 10× | “10 x” | Chesky: Forcing 10x scale unlocks problem solving via first-principles thinking | Brian Chesky | Nov 12, 2023 | — |
| 90% | “90%” | Rachitsky: 90% of marketplace startup problems are generic startup issues | Lenny Rachitsky | Nov 9, 2023 | — |
| 80% | “80%” | Rachitsky: Over 80% of my subscribers come from Substack's network | Lenny Rachitsky | Nov 9, 2023 | — |
| 8% | “eight percent” | Johari: A negative first rating on eBay causes an immediate 8% revenue hit | Ramesh Johari | Nov 9, 2023 | Supported |
| 8M | “eight million” | Crowley: The best PMs simplify priorities and stick with one task | Maggie Crowley | Nov 5, 2023 | — |
| 5% | “five percent” | Crowley: Product strategy accounts for only 5% of a PM's job | Maggie Crowley | Nov 5, 2023 | — |
| 90% | “90%” | Crowley: Product Roadmaps Rarely Align With New Strategies | Maggie Crowley | Nov 5, 2023 | — |
| 3× | “three times” | Carr: Single-threaded leadership shifts executive focus from roadmap refereeing to resource allocation | Bill Carr | Nov 2, 2023 | — |
| 50× | “50 times” | Ries: IMVU shipped product 50 times a day on average | Eric Ries | Oct 29, 2023 | — |
| 40% | “40%” | Rachitsky: Roughly 20% of consumer and 40% of B2B startups pivot completely | Lenny Rachitsky | Oct 29, 2023 | — |
| 25% | “25%” | Ries: In some European nations, 25% of public companies are foundation-controlled | Eric Ries | Oct 29, 2023 | Supported |
| 70% | “70%” | Adams: Some customers resolve 50% to 70% of support queries with Fin | Paul Adams | Oct 26, 2023 | — |
| 60% | “60%” | Dunford: 40% to 60% of B2B purchase processes end in no decision | April Dunford | Oct 22, 2023 | Supported |
| 660M | “six hundred sixty million” | Gotthilf: Latin America has 660M people and a $6T economy | Gina Gotthilf | Oct 19, 2023 | Supported |
| $6T | “six trillion dollars” | Gotthilf: Latin America has 660M people and a $6T economy | Gina Gotthilf | Oct 19, 2023 | Supported |
| 200M | “two hundred million” | Gotthilf: Latin America has 660M people and a $6T economy | Gina Gotthilf | Oct 19, 2023 | Supported |
| $1M | “a million dollars” | Gotthilf: Mike Bloomberg's campaign spent roughly $1M per day on ads | Gina Gotthilf | Oct 19, 2023 | Contradicted |
| 12% | “12%” | Gotthilf: Increased a campaign landing page conversion rate from 3% to 12% in a day | Gina Gotthilf | Oct 19, 2023 | — |
| 50% | “50%” | Gotthilf: Over 50% of Duolingo's A/B tests failed | Gina Gotthilf | Oct 19, 2023 | — |
| 1M | “a million” | Gotthilf: Duolingo reached 1M first-day downloads in China before being blocked | Gina Gotthilf | Oct 19, 2023 | Partly supported |
| 3% | “Three percent” | Gotthilf: Only 3% of people in Brazil speak English | Gina Gotthilf | Oct 19, 2023 | Supported |
| 99% | “99%” | Stripe research found 99% of top e-commerce sites have checkout flow errors | Katie Dill | Oct 15, 2023 | Supported |
| 10.5% | “10.5%” | Stripe's redesigned checkout increased business revenue by 10.5% | Katie Dill | Oct 15, 2023 | Supported |
| 1K | “a thousand” | Katie Dill: A prototype saves a thousand meetings | Katie Dill | Oct 15, 2023 | — |
| 25% | “25%” | Only 25% of media pitches come directly from founders | Jason Feifer | Oct 12, 2023 | — |
| 75% | “75%” | Only 25% of media pitches come directly from founders | Jason Feifer | Oct 12, 2023 | — |
| 99.5% | “99.5%” | National press is wasted effort for local, geo-constrained businesses | Jason Feifer | Oct 12, 2023 | — |
| 100% | “hundred percent” | Pitching freelance writers is often more effective than pitching staff editors | Jason Feifer | Oct 12, 2023 | — |
| 90% | “90%” | Balfour: Reforge bases 80% to 90% of hiring decisions on simulations | Brian Balfour | Oct 5, 2023 | — |
| 50% | “50%” | Balfour: New business lines must grow at multiples of existing baseline | Brian Balfour | Oct 5, 2023 | — |
| 10% | “10%” | Shackleton: Teams should spend at most 10% of execution time planning | Lane Shackleton | Oct 1, 2023 | — |
| 75% | “75%” | Prohovnik: Over 75% of New Shows on Spotify Use Spotify for Podcasters | Maya Prohovnik | Sep 28, 2023 | Supported |
| 40% | “40%” | Prohovnik: Anchor Hosted ~40% of New Podcasts When Acquired by Spotify | Maya Prohovnik | Sep 28, 2023 | Supported |
| 80% | “80%” | Prohovnik: Mass creative platforms must ignore vocal minorities to scale | Maya Prohovnik | Sep 28, 2023 | — |
| 20% | “20%” | Prohovnik: Mass creative platforms must ignore vocal minorities to scale | Maya Prohovnik | Sep 28, 2023 | — |
| 10× | “10 times” | Prohovnik rehearses presentations at least 10 times after finalizing notes | Maya Prohovnik | Sep 28, 2023 | — |
| 500M | “five hundred million” | Spotify has over 500 million monthly active listeners | Maya Prohovnik | Sep 28, 2023 | Supported |
| $12B | “twelve billion dollars” | Wise moves $12B monthly and grows 30-40% year-over-year | Nilan Peiris | Sep 24, 2023 | Partly supported |
| 40% | “40%” | Wise moves $12B monthly and grows 30-40% year-over-year | Nilan Peiris | Sep 24, 2023 | Partly supported |
| 65% | “65%” | Wise charges an average take rate of about 0.65% across routes | Nilan Peiris | Sep 24, 2023 | Supported |
| 20% | “20%” | Wise has been profitable for over four years with 20% EBITDA margins | Nilan Peiris | Sep 24, 2023 | Supported |
| 1M | “a million” | Wise attributes 70% of its new user acquisition to word of mouth | Nilan Peiris | Sep 24, 2023 | Supported |
| 10M | “ten million” | Wise attributes 70% of its new user acquisition to word of mouth | Nilan Peiris | Sep 24, 2023 | Supported |
| 70% | “70%” | Wise attributes 70% of its new user acquisition to word of mouth | Nilan Peiris | Sep 24, 2023 | Supported |
| 5.9% | “5.9%” | Wise needed an 8x to 10x price advantage to trigger organic advocacy | Nilan Peiris | Sep 24, 2023 | — |
| 10× | “10 times” | Wise needed an 8x to 10x price advantage to trigger organic advocacy | Nilan Peiris | Sep 24, 2023 | — |
| 70% | “70%” | Wise maintains a 70% Net Promoter Score, outperforming iPhone and Google | Nilan Peiris | Sep 24, 2023 | Supported |
| 10× | “10 X” | Building 10x better products requires avoiding existing third-party infrastructure | Nilan Peiris | Sep 24, 2023 | — |
| 50% | “50%” | Historically, hosts ignored or rejected 50% of early Airbnb booking requests | Lenny Rachitsky | Sep 24, 2023 | — |
| 80% | “80%” | Over 80% of current Airbnb bookings are Instant Bookings | Lenny Rachitsky | Sep 24, 2023 | Not publicly verifiable |
| 20% | “20%” | Allocating exact costs per transaction allows Wise to optimize pricing distributions | Nilan Peiris | Sep 24, 2023 | — |
| 80% | “80%” | Allocating exact costs per transaction allows Wise to optimize pricing distributions | Nilan Peiris | Sep 24, 2023 | — |
| 30% | “30%” | Launching the Wise Account feature drove 20% to 30% more cross-border volume | Nilan Peiris | Sep 24, 2023 | — |
| $1.5B | “a half billion dollars” | Wise currently holds approximately $12.5 billion in customer deposits | Nilan Peiris | Sep 24, 2023 | Partly supported |
| 5% | “five percent” | Wise pays 5% yield by dynamically liquidating government bonds at card spend | Nilan Peiris | Sep 24, 2023 | Supported |
| 1K | “a thousand” | Gilad: Google+ Peak Team Reached Roughly 1,000 Employees | Itamar Gilad | Sep 21, 2023 | — |
| 1.8B | “1.8 billion” | Gilad: 85% to 88% of users love Gmail's tabbed inbox | Itamar Gilad | Sep 21, 2023 | — |
| 85% | “85%” | Gilad: 85% to 88% of users love Gmail's tabbed inbox | Itamar Gilad | Sep 21, 2023 | — |
| 88% | “88%” | Gilad: 85% to 88% of users love Gmail's tabbed inbox | Itamar Gilad | Sep 21, 2023 | — |
| 76% | “76%” | Lochhead: Tech category leaders capture 76% of total category market cap | Christopher Lochhead | Sep 17, 2023 | Supported |
| 24% | “24%” | Lochhead: Category creators capture two-thirds of market economics versus 24% for competitors | Christopher Lochhead | Sep 17, 2023 | — |
| $1B | “a billion dollars” | Lochhead: Zuckerberg will blow over $1B on Threads, and it will fail | Christopher Lochhead | Sep 17, 2023 | — |
| $1.5T | “half a trillion dollars” | Lochhead: VCs will waste $500B on copycat AI startups over five years | Christopher Lochhead | Sep 17, 2023 | — |
| 10× | “10 X” | Lochhead: VCs will waste $500B on copycat AI startups over five years | Christopher Lochhead | Sep 17, 2023 | — |
| 10% | “10%” | Lochhead: Top 8% to 10% of category buyers generate most profits | Christopher Lochhead | Sep 17, 2023 | Partly supported |
| 1B | “a billion” | Udezue: High-frequency workflow B2B SaaS startups can probably become unicorns | Oji Udezue | Sep 14, 2023 | — |
| 30% | “30%” | 30% of Twitter's customer base was 'unseen' media organizations | Oji Udezue | Sep 14, 2023 | — |
| 2× | “two X” | Udezue: 2x-3x workflow compression identifies a sharp problem for founders | Oji Udezue | Sep 14, 2023 | — |
| 3× | “three X” | Udezue: 2x-3x workflow compression identifies a sharp problem for founders | Oji Udezue | Sep 14, 2023 | — |
| 80% | “80%” | Bridgewater was willing to endure 80% attrition to retain top talent | Oji Udezue | Sep 14, 2023 | Contradicted |
| 60% | “60%” | Johns: Over 50% of mid-career tech workers experience psychological distress | Andy Johns | Sep 10, 2023 | — |
| 2× | “two times” | Severe burnout caused Andy Johns a heart scare and shattered teeth | Andy Johns | Sep 10, 2023 | — |
| 95% | “95%” | Johns: 90% of people undergoing change need micro-transitions like changing jobs | Andy Johns | Sep 10, 2023 | — |
| 100M | “a hundred million” | Etsy catalogs over 100 million unique items on its marketplace | Tim Holley | Sep 3, 2023 | Supported |
| 100M | “hundred million” | Glanceable scarcity signals and nudges significantly boost marketplace buyer conversion | Tim Holley | Sep 3, 2023 | — |
| 1% | “one percent” | Opening search listings in new tabs boosted Airbnb conversion by 1% | Lenny Rachitsky | Sep 3, 2023 | — |
| $1M | “a million dollars” | Berkowitz: Deel grew ARR from <$1M in 2020 to $295M in 2023 | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| $4M | “four million dollars” | Berkowitz: Deel grew ARR from <$1M in 2020 to $295M in 2023 | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 57M | “fifty seven million” | Berkowitz: Deel grew ARR from <$1M in 2020 to $295M in 2023 | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 100M | “a hundred million” | Berkowitz: Deel grew ARR from <$1M in 2020 to $295M in 2023 | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| $95M | “ninety five million dollars” | Berkowitz: Deel grew ARR from <$1M in 2020 to $295M in 2023 | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 1K | “a thousand” | Berkowitz: Factor in community audience ceilings when pursuing organic growth | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 10% | “10%” | Berkowitz: Factor in community audience ceilings when pursuing organic growth | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 15% | “15%” | Berkowitz: Community outreach dropped from ~15% to under 5% of Deel's funnel | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 5% | “five percent” | Berkowitz: Community outreach dropped from ~15% to under 5% of Deel's funnel | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 50% | “50%” | Berkowitz: Roughly 50% of Deel's growth comes from non-paid channels | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 90% | “90%” | Berkowitz: Roughly 50% of Deel's growth comes from non-paid channels | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 30% | “30%” | Berkowitz: Long-tail paid channels account for roughly 30% of Deel's lead flow | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 10% | “10%” | Berkowitz: Startups err hiring big-company talent unaccustomed to scarce resources | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| $50M | “fifty million dollars” | Berkowitz: Deel revenue surpassed $50M before she met coworkers in person | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| $1B | “a billion dollars” | Berkowitz: Deel created no company swag until reaching a $1B valuation | Meltem Kuran Berkowitz | Aug 27, 2023 | — |
| 4× | “four X” | Moesta: Staging demos cut Autobooks' sales cycle in half and 4x'd conversions | Bob Moesta | Aug 24, 2023 | — |
| 93% | “93%” | 93% of surveyed buyers wanted Energy Star homes, but nobody bought them | Bob Moesta | Aug 24, 2023 | — |
| 50% | “50%” | Moesta: Over 50% of people switching jobs do not get more money | Bob Moesta | Aug 24, 2023 | Contradicted |
| 100% | “100%” | Moesta: Hypothesizing customer jobs in a room is guaranteed to be 100% wrong | Bob Moesta | Aug 24, 2023 | — |
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