| 2% | “two percent” | Abel: Strong market insight drives 6x higher cold outbound response rates | Jen Abel | Nov 24, 2024 | — |
| 12% | “12%” | Abel: Strong market insight drives 6x higher cold outbound response rates | Jen Abel | Nov 24, 2024 | — |
| 1K | “a thousand” | Abel: Most outbound failures are product-market resonance issues, not sales problems | Jen Abel | Nov 24, 2024 | — |
| 9× | “nine times” | Abel: Prospects who refuse to schedule follow-ups on calls are usually uninterested | Jen Abel | Nov 24, 2024 | — |
| 50% | “50%” | Abel: 40% to 50% of B2B SaaS startups must first sell services | Jen Abel | Nov 24, 2024 | — |
| $5M | “five million dollars” | Abel: Enterprise procurement classifies unclassifiable startups as high-risk with onerous contracts | Jen Abel | Nov 24, 2024 | — |
| 30% | “30%” | Abel: Highly regulated enterprise sales cycles take 9 to 12 months | Jen Abel | Nov 24, 2024 | — |
| 34M | “thirty four million” | Masad: Replit has 34 million users globally | Amjad Masad | Nov 21, 2024 | — |
| 1B | “a billion” | Masad: By 2029, a zero-employee company will hit a billion-dollar valuation | Amjad Masad | Nov 21, 2024 | Open |
| 3.5M | “3.5 million” | Kapoor: Over 3.5M Users Built Slide Decks in Figma Design Last Year | Mohika (Mihika) | Nov 20, 2024 | — |
| 5× | “five times” | Wiz's themed RSA conference booth 5xed year-over-year foot traffic | Raaz Herzberg | Nov 17, 2024 | — |
| 20% | “20%” | Despite perception, only 15% to 20% of IT infrastructure is cloud-hosted | Raaz Herzberg | Nov 17, 2024 | Supported |
| 2B | “two billion” | Vora: WhatsApp handles 100B messages and 1B calls daily across 2B users | Ami Vora | Nov 11, 2024 | Supported |
| 100B | “a hundred billion” | Vora: WhatsApp handles 100B messages and 1B calls daily across 2B users | Ami Vora | Nov 11, 2024 | Supported |
| 1B | “a billion” | Vora: WhatsApp handles 100B messages and 1B calls daily across 2B users | Ami Vora | Nov 11, 2024 | Supported |
| 100M | “a hundred million” | Vora: WhatsApp crossed 100 million users in the US last summer | Ami Vora | Nov 11, 2024 | Supported |
| 10% | “10%” | Shopify Powers 10% of US E-Commerce | Archie Abrams | Nov 7, 2024 | Supported |
| 235B | “two hundred thirty five billion” | Shopify Generated $235B Global GMV in 2023 | Archie Abrams | Nov 7, 2024 | Supported |
| 40% | “40%” | 30% to 40% of Short-Term Experiment Wins Have Zero Long-Term Impact | Archie Abrams | Nov 7, 2024 | — |
| 5% | “five percent” | Shopify Uses Two Holdout Layers to Measure Long-Term Experiment Effects | Archie Abrams | Nov 7, 2024 | — |
| 100% | “hundred percent” | Shopify Uses Two Holdout Layers to Measure Long-Term Experiment Effects | Archie Abrams | Nov 7, 2024 | — |
| 1M | “a million” | Payment Failure Alerts Gave Shopify Zero Long-Term GMV Lift | Archie Abrams | Nov 7, 2024 | — |
| 60% | “60%” | Weil: AI product design fundamentally differs based on model reliability tiers | Kevin Weil | Nov 6, 2024 | — |
| 90% | “90%” | Weil: AI product design fundamentally differs based on model reliability tiers | Kevin Weil | Nov 6, 2024 | — |
| 99% | “99%” | Weil: AI product design fundamentally differs based on model reliability tiers | Kevin Weil | Nov 6, 2024 | — |
| 100% | “hundred percent” | Krieger: AI benchmark evals often contain flawed ground-truth answers | Mike Krieger | Nov 6, 2024 | — |
| 20M | “twenty million” | Coinbase's worst-rated Super Bowl QR ad drove 20M hits, crashing servers | Alistair Croll | Nov 3, 2024 | Partly supported |
| 50% | “50%” | Liquid Death requires at least 50% ad disapproval before launching campaigns | Alistair Croll | Nov 3, 2024 | — |
| 12% | “12%” | Austria's opt-out organ donation policy reaches 99.6% versus Germany's 12% | Alistair Croll | Nov 3, 2024 | Supported |
| 100% | “hundred percent” | Gleit: Success, fame, and wealth degrade leaders' feedback loops | Naomi Gleit | Oct 27, 2024 | — |
| 20% | “20%” | In 2009, 20 percent of Facebook users failed to confirm their emails. | Naomi Gleit | Oct 27, 2024 | — |
| 100% | “hundred percent” | Chasing the final 0.2% of design perfection wastes valuable creative momentum | Jessica Hische | Oct 20, 2024 | — |
| 2% | “2%” | Chasing the final 0.2% of design perfection wastes valuable creative momentum | Jessica Hische | Oct 20, 2024 | — |
| 70% | “70%” | Gupta: High-quality product learnings require committing to decisions rather than waiting | Anneka Gupta | Oct 17, 2024 | — |
| 30% | “30%” | Gupta: High-quality product learnings require committing to decisions rather than waiting | Anneka Gupta | Oct 17, 2024 | — |
| 20× | “20 times” | Komoroske: I talk to Claude daily and cannot work without it | Alex Komoroske | Oct 3, 2024 | — |
| 70% | “70%” | Komoroske: Teams should spend 70% of their bandwidth on legible work | Alex Komoroske | Oct 3, 2024 | — |
| 30% | “30%” | Komoroske: Teams should spend 70% of their bandwidth on legible work | Alex Komoroske | Oct 3, 2024 | — |
| 90% | “90%” | Supply is the hardest side to build in 90% of marketplaces | Benjamin Lauzier | Sep 29, 2024 | — |
| 5% | “five percent” | Thumbtack's optional smoke machine filter accidentally eliminated 95% of available DJ supply | Benjamin Lauzier | Sep 29, 2024 | — |
| 95% | “95%” | Thumbtack's optional smoke machine filter accidentally eliminated 95% of available DJ supply | Benjamin Lauzier | Sep 29, 2024 | — |
| 20% | “20%” | Thumbtack pros hated direct bookings because they preferred the thrill of sales | Benjamin Lauzier | Sep 29, 2024 | — |
| 3% | “three percent” | Toptal advertises a 3% acceptance rate because its true 1% sounded fake | Benjamin Lauzier | Sep 29, 2024 | — |
| 1% | “one percent” | Toptal advertises a 3% acceptance rate because its true 1% sounded fake | Benjamin Lauzier | Sep 29, 2024 | — |
| 50% | “50%” | Half of US job seekers and welfare recipients do not own cars | Benjamin Lauzier | Sep 29, 2024 | Contradicted |
| 30× | “30 times” | Uber had 30 times Lyft's revenue and headcount around 2014 | Benjamin Lauzier | Sep 29, 2024 | Partly supported |
| 10% | “ten percent” | French tech executive equity is often sub-10% versus over 50% in America | Benjamin Lauzier | Sep 29, 2024 | Supported |
| 50% | “50%” | French tech executive equity is often sub-10% versus over 50% in America | Benjamin Lauzier | Sep 29, 2024 | Supported |
| 80% | “80%” | Eighty percent of tech employees do not fully understand their equity compensation | Benjamin Lauzier | Sep 29, 2024 | — |
| 10× | “10 X” | Raviv: Being a 10x PM is becoming table stakes due to AI | Tal Raviv | Sep 22, 2024 | — |
| 10× | “10 X” | Raviv: Every tech company's market win boils down to two key departments | Tal Raviv | Sep 22, 2024 | — |
| 10× | “10 X” | Raviv: Product is usually not the primary growth lever at tech companies | Tal Raviv | Sep 22, 2024 | — |
| 3× | “three times” | Tal Raviv was warned by executives three times that he faced firing | Tal Raviv | Sep 22, 2024 | — |
| 2% | “2%” | Schwartz: AI Overviews Will Devastate Generic Informational Sites Like WebMD | Eli Schwartz | Sep 19, 2024 | Held up |
| $100M | “hundred million dollars” | Schwartz: SurveyMonkey Generated $200M Annually From Organic Search Traffic | Eli Schwartz | Sep 19, 2024 | — |
| 98% | “98%” | Schwartz: DOJ Antitrust Ruling Confirms Google Holds 98% Mobile Search Share | Eli Schwartz | Sep 19, 2024 | Supported |
| 63% | “63%” | Schwartz: 63% of Gen Z uses TikTok for search | Eli Schwartz | Sep 19, 2024 | Supported |
| 10× | “10 times” | Schwartz: Keyword Research Tools Often Misfire on Actual Search Volumes by 10x | Eli Schwartz | Sep 19, 2024 | — |
| 87% | “87%” | Terry: Candidates receive more compensation 87% of the time they negotiate | Phyl Terry | Sep 12, 2024 | Supported |
| 85% | “85%” | Terry: 85% of senior leaders credit asking for help for success | Phyl Terry | Sep 12, 2024 | Supported |
| 95% | “95%” | Terry: 95% of senior product leaders do not have mentors | Phyl Terry | Sep 12, 2024 | — |
| 2M | “two million” | LinkedIn tested its feed revamp on a secret two-million-user cohort | Tomer Cohen | Sep 8, 2024 | — |
| 40% | “40%” | Lookout raised its PMF score from 7% to 40% in two weeks | Sean Ellis | Sep 5, 2024 | — |
| 60% | “60%” | Lookout raised its PMF score from 7% to 40% in two weeks | Sean Ellis | Sep 5, 2024 | — |
| 90% | “90%” | Webs.com scored around 90% on Sean Ellis's PMF survey | Sean Ellis | Sep 5, 2024 | — |
| 90% | “90%” | Ellis: Dropbox beta users flipped from 90% tech enthusiasts to utility seekers | Sean Ellis | Sep 5, 2024 | — |
| 50% | “50%” | Nubank requires a 50% PMF threshold before launching new products | Lenny Rachitsky | Sep 5, 2024 | Supported |
| 1K | “a thousand” | LogMeIn scaled marketing from $10k to $1M monthly after fixing activation | Sean Ellis | Sep 5, 2024 | — |
| $1M | “a million dollars” | LogMeIn scaled marketing from $10k to $1M monthly after fixing activation | Sean Ellis | Sep 5, 2024 | — |
| 5% | “five percent” | LogMeIn scaled marketing from $10k to $1M monthly after fixing activation | Sean Ellis | Sep 5, 2024 | — |
| 50% | “50%” | LogMeIn scaled marketing from $10k to $1M monthly after fixing activation | Sean Ellis | Sep 5, 2024 | — |
| 80% | “80%” | LogMeIn scaled marketing from $10k to $1M monthly after fixing activation | Sean Ellis | Sep 5, 2024 | — |
| 300% | “300%” | LogMeIn lifted downloads 300% by offering paid trials alongside free tiers | Sean Ellis | Sep 5, 2024 | — |
| 100M | “a hundred million” | Ellis: 80% of new LogMeIn users came through word-of-mouth | Sean Ellis | Sep 5, 2024 | — |
| 80% | “80%” | Ellis: 80% of new LogMeIn users came through word-of-mouth | Sean Ellis | Sep 5, 2024 | — |
| 10% | “10%” | Leaders should spend 10% more energy explaining the rationale behind decisions | Vlad Loktev | Sep 1, 2024 | — |
| 1K | “a thousand” | Only two to three of a startup's first ten employees reach 1,000 headcount | Vlad Loktev | Sep 1, 2024 | Supported |
| 4M | “four million” | Bier: Politify reached 4 million users during election season | Nikita Bier | Aug 25, 2024 | Supported |
| 3% | “three percent” | Bier: Gas lost 3% of users daily during trafficking hoax | Nikita Bier | Aug 25, 2024 | — |
| 1% | “1%” | Bier: Gas lost 3% of users daily during trafficking hoax | Nikita Bier | Aug 25, 2024 | — |
| 100% | “100%” | Bier: Focus 100% execution on one test and half-ass the rest | Nikita Bier | Aug 25, 2024 | — |
| 65% | “65%” | Bier: Rebranding to 'Gas' with a black flame icon increased invite rates | Nikita Bier | Aug 25, 2024 | — |
| 65% | “65%” | Bier: iOS contact permission screens average a 65% approval rate | Nikita Bier | Aug 25, 2024 | — |
| 50× | “50 times” | Bier: Relying on manual username exchange for friending is unrealistic | Nikita Bier | Aug 25, 2024 | — |
| 1B | “a billion” | Deb Liu: Facebook's mobile feed ads hit $1 billion in eight months. | Deb Liu | Aug 22, 2024 | Supported |
| 5% | “five percent” | Liu: Master core PM skills on stable products before attempting zero-to-one. | Deb Liu | Aug 22, 2024 | — |
| 3× | “three times” | Yien: Delayed Square for Restaurants launch three times to ensure product quality | Kevin Yien | Aug 18, 2024 | — |
| 30% | “30%” | Yien: Sending 'unsell emails' caused 30% of candidates to decline offers | Kevin Yien | Aug 18, 2024 | — |
| 25% | “25%” | LaPointe: Teams should spend 25% of their time in alpha and gamma focus modes | Evan LaPointe | Aug 11, 2024 | — |
| 10% | “10%” | Hudson: Increasing enjoyment of your work directly increases energetic efficiency | Joe Hudson | Aug 8, 2024 | — |
| 80% | “80%” | Dropping A/B test confidence to 80% is acceptable in low-volume environments | Brian Tolkin | Aug 4, 2024 | — |
| 95% | “95%” | Dropping A/B test confidence to 80% is acceptable in low-volume environments | Brian Tolkin | Aug 4, 2024 | — |
| 1% | “one percent” | Davis: Lookalike audiences of 8% or higher usually fail on ad platforms | Timothy Davis | Jul 28, 2024 | — |
| 3× | “three times” | Davis: LinkedIn ads cost roughly three times more than other channels | Timothy Davis | Jul 28, 2024 | Supported |
| 12% | “12%” | Davis: Upgrading Google ad relevance above average yields 12% more impressions | Timothy Davis | Jul 28, 2024 | — |
| 10% | “10%” | Roger Martin: 10% of S&P 500 CEOs are former Procter & Gamble employees | Roger Martin | Jul 25, 2024 | Supported |
| 90% | “90%” | Martin: Lego captured 80% to 90% of toy category growth recently | Roger Martin | Jul 25, 2024 | Contradicted |
| 100% | “hundred percent” | Martin: App developers willingly joined Apple's ecosystem and shouldn't complain about fees | Roger Martin | Jul 25, 2024 | — |
| 80% | “80%” | Martin: Global hotel industry turnover is 80% annually | Roger Martin | Jul 25, 2024 | Partly supported |
| 4× | “four times” | Lachs: DoorDash employees must do deliveries or support four times yearly | Jessica Lachs | Jul 14, 2024 | Supported |
| 25% | “25%” | Weinstein: Stripe Atlas had a bug granting 25 shares instead of 25% | Jeff Weinstein | Jul 11, 2024 | — |
| 100% | “hundred percent” | Weinstein: Charging money is the best forcing function to uncover real value | Jeff Weinstein | Jul 11, 2024 | — |
| $1M | “a million dollars” | Weinstein: Demand upfront money before building custom enterprise features | Jeff Weinstein | Jul 11, 2024 | — |
| 15% | “15%” | Weinstein: Stripe Atlas grew zero-ticket completion from 15% to 85% | Jeff Weinstein | Jul 11, 2024 | — |
| 50% | “50%” | Weinstein: Stripe Atlas maintains an 80+ NPS with a 50% response rate | Jeff Weinstein | Jul 11, 2024 | — |
| $50M | “fifty million dollars” | Weinstein: 2024 Stripe Atlas startups hit $50M revenue twice as fast as 2023 cohort | Jeff Weinstein | Jul 11, 2024 | — |
| $5B | “five billion dollars” | Weinstein: 55,000 Stripe Atlas companies generate $5B in annual revenue | Jeff Weinstein | Jul 11, 2024 | — |
| 20% | “20%” | Weinstein: Over 20% of Atlas multi-founder teams are cross-border | Jeff Weinstein | Jul 11, 2024 | Supported |
| 20% | “20%” | Weinstein: 20% of Atlas founders say they wouldn't have launched without Stripe Atlas | Jeff Weinstein | Jul 11, 2024 | — |
| 100% | “100%” | Weinstein: Stripe Atlas will cross 10,000 83(b) filings, 100% on time | Jeff Weinstein | Jul 11, 2024 | — |
| 70M | “seventy million” | Maples: Floodgate made 85x on Twitch despite forgetting they owned shares | Mike Maples, Jr. | Jul 7, 2024 | — |
| 85× | “85 times” | Maples: Floodgate made 85x on Twitch despite forgetting they owned shares | Mike Maples, Jr. | Jul 7, 2024 | — |
| 80% | “80%” | Maples: 80% of early exit profits came from startup pivots | Mike Maples, Jr. | Jul 7, 2024 | — |
| 2.5M | “a 1.5 million” | Maples: Brian Chesky offered an Airbnb seed investment at a $1.5M valuation | Mike Maples, Jr. | Jul 7, 2024 | — |
| 5M | “five million” | Maples: Floodgate Fund I pitched that $500K was the new $5M | Mike Maples, Jr. | Jul 7, 2024 | — |
| 200M | “A one hundred million” | Crusson: At Atlassian, a $100M business is merely a good start | Tanguy Crusson | Jun 16, 2024 | — |
| 100M | “a hundred million” | Crusson: At Atlassian, a $100M business is merely a good start | Tanguy Crusson | Jun 16, 2024 | — |
| 70% | “70%” | Crusson: 70% of HipChat's code remains in Atlassian's platform today | Tanguy Crusson | Jun 16, 2024 | — |
| 6T | “six trillion” | Pfeffer: Derek Kan managed the US budget six years post-MBA | Jeffrey Pfeffer | Jun 13, 2024 | Partly supported |
| 2% | “two percent” | Pfeffer: Keith Ferrazzi became Deloitte's first CMO via brand initiatives | Jeffrey Pfeffer | Jun 13, 2024 | Supported |
| 30% | “30%” | Pfeffer: Keith Ferrazzi became Deloitte's first CMO via brand initiatives | Jeffrey Pfeffer | Jun 13, 2024 | Supported |
| 50% | “50%” | Levine: High-frequency apps need 30%-50% 3-month retention for PMF | Uri Levine | Jun 9, 2024 | — |
| 70% | “70%” | Rachitsky: Roughly 70% of Airbnb growth is driven by word of mouth | Lenny Rachitsky | Jun 9, 2024 | Supported |
| $50M | “fifty million dollars” | Levine: Waze raised approximately $50M throughout its entire existence | Uri Levine | Jun 9, 2024 | Supported |
| $2.3B | “2.3 billion dollars” | Canva hits $2.3B ARR, exceeding Figma, Miro, and Webflow combined | Lenny Rachitsky | Jun 2, 2024 | Partly supported |
| 60% | “60%” | Canva hits $2.3B ARR, exceeding Figma, Miro, and Webflow combined | Lenny Rachitsky | Jun 2, 2024 | Partly supported |
| 50% | “50%” | Lead investor demanded a 50% valuation cut two days before Canva's closing | Cameron Adams | Jun 2, 2024 | — |
| 1K | “a thousand” | Canva employs 800 to 1,000 internal coaches instead of traditional managers | Cameron Adams | Jun 2, 2024 | — |
| 30% | “30%” | Canva grew 30% MoM initially, hitting hockey-stick growth only with subscriptions | Cameron Adams | Jun 2, 2024 | — |
| 70M | “seventy million” | Adams: Canva has 170 million monthly active users | Cameron Adams | Jun 2, 2024 | Supported |
| 95% | “95%” | Adams: 95% of Fortune 500 companies use Canva | Cameron Adams | Jun 2, 2024 | — |
| 1.3M | “a quarter million” | Dixon: Challenger dataset expanded to 250,000 salespeople worldwide | Matt Dixon | May 30, 2024 | — |
| 1.5M | “a half million” | Dixon: The JOLT Effect analyzed 2.5 million sales calls using ML | Matt Dixon | May 30, 2024 | — |
| 60% | “60%” | Dixon: 40% to 60% of qualified sales pipeline ends in 'no decision' | Matt Dixon | May 30, 2024 | Supported |
| 87% | “87%” | Dixon: Pushing FOMO on hesitant buyers backfires 87% of the time | Matt Dixon | May 30, 2024 | Partly supported |
| 44% | “44%” | Dixon: 56% of no-decision sales losses stem from fear of failure | Matt Dixon | May 30, 2024 | Supported |
| 56% | “56%” | Dixon: 56% of no-decision sales losses stem from fear of failure | Matt Dixon | May 30, 2024 | Supported |
| 1.5M | “a half million” | Dixon: 87% of buyers in 2.5M sales calls showed indecision | Matt Dixon | May 30, 2024 | Supported |
| 87% | “87%” | Dixon: 87% of buyers in 2.5M sales calls showed indecision | Matt Dixon | May 30, 2024 | Supported |
| 13% | “13%” | Dixon: 87% of buyers in 2.5M sales calls showed indecision | Matt Dixon | May 30, 2024 | Supported |
| 75% | “75%” | Dixon: 75% of salespeople reflexively increase FOMO when buyers hesitate | Matt Dixon | May 30, 2024 | Supported |
| 10× | “10 times” | Dixon: Effective sales involves revealing unseen customer risks tied to unique solutions | Matt Dixon | May 30, 2024 | — |
| 70% | “70%” | Instagram's growth teams maintained a 60% to 70% experiment win rate | Bangaly Kaba | May 26, 2024 | — |
| 60% | “60%” | Kaba: YouTube Team Shifted from 40% to 15-20% Understand Work | Bangaly Kaba | May 26, 2024 | — |
| 40% | “40%” | Kaba: YouTube Team Shifted from 40% to 15-20% Understand Work | Bangaly Kaba | May 26, 2024 | — |
| 80% | “80%” | Kaba: YouTube Team Shifted from 40% to 15-20% Understand Work | Bangaly Kaba | May 26, 2024 | — |
| 85% | “85%” | Kaba: YouTube Team Shifted from 40% to 15-20% Understand Work | Bangaly Kaba | May 26, 2024 | — |
| 15% | “15%” | Kaba: YouTube Team Shifted from 40% to 15-20% Understand Work | Bangaly Kaba | May 26, 2024 | — |
| 90% | “90%” | Instacart orders are 90% repeat items after a user's fifth purchase | Bangaly Kaba | May 26, 2024 | — |
| 5× | “five times” | Instacart orders are 90% repeat items after a user's fifth purchase | Bangaly Kaba | May 26, 2024 | — |
| 45M | “forty five million” | Instagram grew from 445M to 636M MAUs in 2016 | Bangaly Kaba | May 26, 2024 | Not publicly verifiable |
| 636M | “six hundred thirty six million” | Instagram grew from 445M to 636M MAUs in 2016 | Bangaly Kaba | May 26, 2024 | Not publicly verifiable |
| 47% | “47%” | Instagram grew from 445M to 636M MAUs in 2016 | Bangaly Kaba | May 26, 2024 | Not publicly verifiable |
| 10% | “10%” | Launching a web version instantly boosted Instagram's user growth by 10% | Bangaly Kaba | May 26, 2024 | — |
| 50% | “50%” | Instagram's user retention doubled in 18 months after prioritizing friend connections | Bangaly Kaba | May 26, 2024 | — |
| 12M | “twelve million” | Instagram lost 10 to 12 million users annually to logout churn | Bangaly Kaba | May 26, 2024 | — |
| 90% | “90%” | 80% to 90% of Nubank's growth is driven by word of mouth | Lenny Rachitsky | May 16, 2024 | Supported |
| 40% | “40%” | Nubank requires a 50% Sean Ellis score because Brazilians are culturally polite | Jag Duggal | May 16, 2024 | — |
| 50% | “50%” | Nubank requires a 50% Sean Ellis score because Brazilians are culturally polite | Jag Duggal | May 16, 2024 | — |
| 10M | “ten million” | Duggal: Nubank bill-pay feature reached over 10M MAUs in 15 months | Jag Duggal | May 16, 2024 | Partly supported |
| 1K | “a thousand” | Nubank instructs PMs to call 10 customers directly instead of surveying | Jag Duggal | May 16, 2024 | — |
| 9× | “nine times” | Duggal: Customer Research Patterns Emerge by the Fifth Direct Phone Call | Jag Duggal | May 16, 2024 | — |
| 10× | “10 times” | Nubank uniquely launched with high-risk credit instead of standard deposit accounts | Jag Duggal | May 16, 2024 | Supported |
| 100× | “hundred times” | Nubank uniquely launched with high-risk credit instead of standard deposit accounts | Jag Duggal | May 16, 2024 | Supported |
| 50% | “50%” | Helmer: Content Costs Account for Roughly 50% of Netflix's Cost Structure | Hamilton Helmer | May 5, 2024 | Supported |
| 50% | “50%” | Duke: Kahneman's structured hiring rubrics raised hit rates from 50% to 65% | Annie Duke | May 2, 2024 | Supported |
| 15% | “15%” | Robin: Calibrate Vulnerability Incrementally Like a Dial, Not a Switch | Carole Robin | Apr 25, 2024 | — |
| 9× | “nine times” | Robin: Ask 'what did you hear me say?' to repair misunderstandings | Carole Robin | Apr 25, 2024 | — |
| 9× | “nine times” | Robin: Immediate advice usually targets the wrong underlying issue | Carole Robin | Apr 25, 2024 | — |
| 4× | “four times” | Caldwell: Airbnb founders' decision to keep going was purely irrational | Dalton Caldwell | Apr 18, 2024 | — |
| 100× | “hundred X” | Caldwell: Razorpay looked like a tiny TAM before Indian card usage exploded | Dalton Caldwell | Apr 18, 2024 | — |
| 100% | “hundred percent” | Caldwell: 100% of startup founders experience a near-death moment | Dalton Caldwell | Apr 18, 2024 | — |
| 30% | “30%” | Caldwell: Founders should spend 20% to 30% of their time on customer calls | Dalton Caldwell | Apr 18, 2024 | — |
| 80% | “80%” | Caldwell: Reading popular sales books gets founders 80% of the way | Dalton Caldwell | Apr 18, 2024 | — |
| 100% | “hundred percent” | Remote leaders must aim for 150% communication clarity to achieve basic comprehension | David DeSanto | Apr 14, 2024 | — |
| 70% | “70%” | Remote leaders must aim for 150% communication clarity to achieve basic comprehension | David DeSanto | Apr 14, 2024 | — |
| 150% | “150%” | Remote leaders must aim for 150% communication clarity to achieve basic comprehension | David DeSanto | Apr 14, 2024 | — |
| 10% | “10%” | Jackson: Cold sales conversion benchmark is around 10% at Level 2 PMF | Todd Jackson | Apr 11, 2024 | — |
| 10% | “10%” | Jackson: Companies reaching Level 3 PMF should see 10% to 20% organic inbound | Todd Jackson | Apr 11, 2024 | — |
| 20% | “20%” | Jackson: Companies reaching Level 3 PMF should see 10% to 20% organic inbound | Todd Jackson | Apr 11, 2024 | — |
| 60% | “60%” | Jackson: Strong PMF requires >60% gross margin, <10% churn, and >110% NRR | Todd Jackson | Apr 11, 2024 | — |
| 70% | “70%” | Jackson: Strong PMF requires >60% gross margin, <10% churn, and >110% NRR | Todd Jackson | Apr 11, 2024 | — |
| 10% | “10%” | Jackson: Strong PMF requires >60% gross margin, <10% churn, and >110% NRR | Todd Jackson | Apr 11, 2024 | — |
| 110% | “110%” | Jackson: Strong PMF requires >60% gross margin, <10% churn, and >110% NRR | Todd Jackson | Apr 11, 2024 | — |
| 50% | “50%” | Jackson: 60% to 70% of startups stall before achieving strong PMF | Todd Jackson | Apr 11, 2024 | — |
| 70% | “70%” | Jackson: 60% to 70% of startups stall before achieving strong PMF | Todd Jackson | Apr 11, 2024 | — |
| 30% | “30%” | Jackson: 60% to 70% of startups stall before achieving strong PMF | Todd Jackson | Apr 11, 2024 | — |
| 99% | “99%” | Jackson: Founders spend 99% building and only 1% choosing markets | Todd Jackson | Apr 11, 2024 | — |
| 1% | “one percent” | Jackson: Founders spend 99% building and only 1% choosing markets | Todd Jackson | Apr 11, 2024 | — |
| 80% | “80%” | Jackson: Founders have interviewed enough customers when predicting 70-80% of answers | Todd Jackson | Apr 11, 2024 | — |
| 2% | “two percent” | Vo: Female founders represent ~13% of founders and receive ~2% of VC | Claire Vo | Apr 7, 2024 | Supported |
| 30% | “30%” | Vo: Female founders represent ~13% of founders and receive ~2% of VC | Claire Vo | Apr 7, 2024 | Supported |
| 90% | “90%” | Claire Vo: 'High Growth Handbook' and 'Scaling People' solve 80-90% of leadership questions | Claire Vo | Apr 7, 2024 | — |
| $1B | “a billion dollars” | Shah: $29B of HubSpot's $30B market cap was created in public markets | Dharmesh Shah | Apr 4, 2024 | Supported |
| 30B | “thirty billion” | Shah: $29B of HubSpot's $30B market cap was created in public markets | Dharmesh Shah | Apr 4, 2024 | Supported |
| $29B | “twenty nine billion dollars” | Shah: $29B of HubSpot's $30B market cap was created in public markets | Dharmesh Shah | Apr 4, 2024 | Supported |
| 100× | “hundred times” | Shah: At HubSpot's founding, Intuit was the only multi-billion dollar SMB software | Dharmesh Shah | Apr 4, 2024 | — |
| $10B | “ten billion dollars” | Shah: Assess a startup idea's potential outcome magnitude before evaluating its probability | Dharmesh Shah | Apr 4, 2024 | — |
| 10% | “10%” | Shah: Assess a startup idea's potential outcome magnitude before evaluating its probability | Dharmesh Shah | Apr 4, 2024 | — |
| 80% | “80%” | Rachitsky: 80% of neural signaling travels from the body to the brain | Lenny Rachitsky | Mar 31, 2024 | Supported |
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