Liquid Death requires at least 50% ad disapproval before launching campaigns
Alistair Croll · Just evil enough: Subversive marketing strategies for startups | Alistair Croll · Nov 3, 2024 · at 32:22
Startup adviser and author Alistair Croll discusses unconventional brand marketing tactics with Lenny Rachitsky.
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“They do not go ahead with a with a campaign or an ad unless it gets 50% disapproval. That's like their North star metric.”
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