Instagram's growth teams maintained a 60% to 70% experiment win rate
Bangaly Kaba · Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB) · May 26, 2024 · at 30:54
Bangaly Kaba, former head of growth at Instagram, shares experiment volume and success rate metrics achieved by his teams before leaving the company.
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“I remember when I left Instagram, this is many years ago, but we had like, had 15 teams and we might've been running 12 to 20 experiments, a quarter a team. And I would say probably 60 to 70% of them were like positive and shippable, which is incredible.”
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